Hi, I’m Liz Howatson, a versatile graphic designer with extensive experience across digital, print, packaging, social media, video, and marketing design. I enjoy crafting engaging, on-brand visuals and campaigns for education, healthcare, consumer goods, technology, and non-profit sectors, always with an eye for detail, consistency, and commercial impact. I thrive in collaborative, brand-driven environments and take pride in mentoring junior teammates, delivering high-quality work on tight timelines, and helping teams elevate their visual storytelling. I’m passionate about turning ideas into polished, effective designs that support business goals and user experiences.…

Liz Howatson

Hi, I’m Liz Howatson, a versatile graphic designer with extensive experience across digital, print, packaging, social media, video, and marketing design. I enjoy crafting engaging, on-brand visuals and campaigns for education, healthcare, consumer goods, technology, and non-profit sectors, always with an eye for detail, consistency, and commercial impact. I thrive in collaborative, brand-driven environments and take pride in mentoring junior teammates, delivering high-quality work on tight timelines, and helping teams elevate their visual storytelling. I’m passionate about turning ideas into polished, effective designs that support business goals and user experiences.…

Available to hire

Hi, I’m Liz Howatson, a versatile graphic designer with extensive experience across digital, print, packaging, social media, video, and marketing design. I enjoy crafting engaging, on-brand visuals and campaigns for education, healthcare, consumer goods, technology, and non-profit sectors, always with an eye for detail, consistency, and commercial impact.

I thrive in collaborative, brand-driven environments and take pride in mentoring junior teammates, delivering high-quality work on tight timelines, and helping teams elevate their visual storytelling. I’m passionate about turning ideas into polished, effective designs that support business goals and user experiences.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Graphic Designer at Eclipse Blind Systems Ltd
August 1, 2021 - June 6, 2024
Responsible for creation of marketing collateral, advertising, logos and layouts for use in both print and online. These materials include leaflets, brochures, large pattern books and inserts, technical instruction manuals, trade pricebooks, exhibition materials which help to market new range launches and campaigns. Video filming and editing including photography styling, shooting and editing. Working on many brands under the group umbrella to corporate brand guidelines. Collaborating in projects with other businesses within the group. Also creating design solutions for customers and franchisees. Highly organised and creative with a proactive approach to creating design solutions which are up-to-date with trends within the given market. Part of the role also consisted of being a mentor to train junior graphic designers, sharing knowledge, skills and experience in the industry.
Brand Manager / Packaging Designer at Kent Foods Ltd
April 1, 2017 - September 30, 2020
Brand management and packaging design tasks over a period spanning April 2017 to September 2020, along with freelance graphic design between 2015 and 2019.
Freelance Graphic Designer at No Roots Graphics
January 1, 2015 - October 31, 2019
Freelance Graphic Design work including brand and packaging design.
Senior Graphic Designer (Short Contract) at ETEK-Europe Ltd
April 1, 2016 - October 31, 2016
Short contract role as Senior Graphic Designer, involved in graphic design tasks.
Senior Graphic Designer (Short Contract) at NES (NHS Education Sector)
December 1, 2016 - March 31, 2017
Short contract as Senior Graphic Designer.
Packaging & In-House Graphic Designer at Baxters Food Group
May 1, 2015 - May 31, 2016
Creating marketing collateral including leaflets, brochures, large pattern books and inserts, technical instruction manuals, trade pricebooks, and exhibition materials to support new range launches and campaigns across many brands under the group umbrella. Working to corporate brand guidelines and collaborating on projects within the group. Also providing design solutions for customers and franchisees. Video filming, photography styling, shooting and editing. Mentoring junior graphic designers.
In-House Graphic Designer at Calmac Ferries
February 1, 2008 - March 31, 2015
Provided graphic design work for the company from 2008 to 2015.
Technology / Design Instructor at Great Yarmouth High School
September 1, 2005 - May 31, 2007
Provided instruction and teaching in Technology and Design.
Artworker / Pre-Press Supervisor at Archant Anglia Newspapers
March 1, 1999 - August 31, 2005
Worked as an Artworker and Pre-Press Supervisor.
Artworker/Pre-Press Supervisor at Archant Anglia Newspapers
March 1, 1999 - August 31, 2005
Worked on press industry-related design and pre-press supervision tasks including artwork creation and managing pre-press workflows.
Technology / Design Instructor at Great Yarmouth High School
September 1, 2005 - May 31, 2007
Teaching technology and design, likely involving creative design education at the secondary school level.
In-House Graphic Designer at Calmac Ferries
February 1, 2008 - March 31, 2015
Responsible for graphic design duties in-house, managing various design requirements for the ferry company.
Packaging & In-House Graphic Designer at Baxters Food Group
May 1, 2015 - May 31, 2016
Designed packaging and in-house graphic materials for the food group including packaging, branding, and marketing collateral.
Senior Graphic Designer at ETEK-Europe Ltd
April 1, 2016 - October 31, 2016
Short contract role involving senior graphic design responsibilities.
Senior Graphic Designer at NES (NHS Education Sector)
December 1, 2016 - March 31, 2017
Short contract role focusing on senior graphic design within the education sector of NHS.
Freelance Graphic Designer at No Roots Graphics
January 1, 2015 - October 31, 2019
Worked freelance providing graphic design services across various projects and clients.
Brand Manager / Packaging Designer at Kent Foods Ltd
April 1, 2017 - September 30, 2020
Managed brand and designed packaging, responsible for maintaining brand guidelines and developing packaging design solutions.
Graphic & Web Designer at CVO East Ayrshire
August 1, 2020 - August 31, 2021
Creation of marketing collateral, advertising, logos, and layouts for print and online. Managing leaflets, brochures, pattern books, technical manuals, trade pricebooks, and exhibition materials. Video filming, editing, photography styling, and shooting. Collaborated on projects under corporate brand guidelines and created design solutions for customers and franchisees. Mentored junior graphic designers.
Graphic Designer at Eclipse Blind Systems Ltd
August 1, 2021 - June 7, 2024
Role involves similar graphic design responsibilities including marketing materials in print and digital formats, video creation and editing, and working on multiple brands within the group.
Graphic Designer at CVO East Ayrshire
August 1, 2021 - June 22, 2024
Responsible for creation of marketing collateral, advertising, logos and layouts for use in both print and online. These materials include leaflets, brochures, large pattern books and inserts, technical instruction manuals, trade pricebooks, exhibition materials which help to market new range launches and campaigns. Video filming and editing including photography styling, shooting and editing. Working on many brands under the group umbrella to corporate brand guidelines. Collaborating in projects with other businesses within the group. Also creating design solutions for customers and franchisees. Highly organised and creative with a proactive approach to creating design solutions which are up-to-date with trends within the given market. Part of the role also consisted of being a mentor to train junior graphic designers, sharing my knowledge, skills and experience in the industry.
Brand Manager / Packaging Designer at Kent Foods Ltd
April 1, 2017 - September 30, 2020
Brand management and packaging design responsibilities.
Freelance Graphic Designer at No Roots Graphics
January 1, 2015 - October 31, 2019
Freelance graphic design work including various projects across industries.
Senior Graphic Designer at ETEK-Europe Ltd
April 1, 2016 - October 31, 2016
Short contract as senior graphic designer.
Senior Graphic Designer at NES (NHS Education Sector)
December 1, 2016 - March 31, 2017
Short contract in senior graphic design role.
Packaging & In-House Graphic Designer at Baxters Food Group
May 1, 2015 - May 31, 2016
Packaging and in-house graphic design duties.
In-House Graphic Designer at Calmac Ferries
February 1, 2008 - March 31, 2015
In-house graphic design role.
Technology / Design Instructor at Great Yarmouth High School
September 1, 2005 - May 31, 2007
Technology and design instructor role at the high school.
Artworker / Pre-Press Supervisor at Archant Anglia Newspapers
March 1, 1999 - August 31, 2005
Artworking and pre-press supervision.
Founder at LH Creative Design
August 1, 2025 - November 26, 2025
Founder providing social media, branding, video, packaging, and digital/print solutions; currently growing this freelance practice on an interim basis while seeking a full-time opportunity to apply creativity and design expertise in a collaborative, brand-driven environment.
Graphic Designer at Eclipse Blind Systems Ltd
August 1, 2025 - August 1, 2025
Designed and produced marketing collateral for print and digital platforms; created logos, layouts, and advertising assets; delivered photography styling, video production and editing; collaborated on cross-brand projects and maintained UX/UI-focused website updates; mentored junior designers and supported a merger integrating marketing and design teams.
Graphic & Web Designer at CVO East Ayrshire
August 1, 2021 - August 1, 2021
Built brand awareness for multiple social enterprises; delivered information workshops and training; developed stakeholder relationships; contributed to creative campaigns and brand activity.
Brand Manager / Packaging Designer at Kent Foods Ltd
September 1, 2020 - September 1, 2020
Unified multiple brands under one umbrella; designed marketing materials (brochures, catalogues, posters, van livery); built a strong packaging design portfolio for FMCG; managed WordPress and Shopify websites; produced social media content.
Senior Graphic Designer at NES (NHS Education Sector)
March 1, 2017 - March 1, 2017
Short-term contract addressing backlog of training documentation for doctors, nurses and midwives; created and edited video content, short animations, brochures, leaflets, and digital assets for staff training and communication.
Senior Graphic Designer at ETEK-EUROPE LTD
October 1, 2016 - October 1, 2016
Delivered a short-term contract designing and building websites for partner companies; developed custom digital solutions to enhance partner branding and online presence; strengthened partner engagement.
Packaging & In-House Graphic Designer at Baxters Food Group
May 1, 2016 - May 1, 2016
Supported Marketing, Sales and Innovations teams with packaging design; maintained brand awareness; streamlined in-house proofing processes; produced marketing materials and introduced UI/UX improvements to websites and social media.
In-House Graphic Designer at CalMac Ferries
March 1, 2015 - March 1, 2015
Designed marketing collateral including brochures, annual reports, timetables, leaflets, POS, signage, and ship livery; directed photoshoots; managed multiple projects under tight deadlines.
Technology / Design Instructor at Great Yarmouth High School
October 1, 2007 - October 1, 2007
Technology/Design instructor; taught and inspired students; contributed to curriculum development and classroom activities.
Artwork Worker / Pre-Press Supervisor at Archant Anglia Newspapers
August 1, 2005 - August 1, 2005
Artwork/Pre-Press supervision; supported print production, managed workflows, and ensured quality control across publications.

Education

BSc Applied Graphics Technology and Design at Caledonian University Glasgow
January 1, 1998 - December 31, 1999
HND Visual Info: Graphic Design and Illustration at Glasgow College of Building and Printing
January 1, 1996 - December 31, 1998
Higher Grade at Garnock Academy, Kilbirnie
January 1, 1991 - December 31, 1996
BSc at Caledonian University Glasgow
January 1, 1998 - December 31, 1999
HND at Glasgow College of Building and Printing
January 1, 1996 - December 31, 1998
Higher Grade at Garnock Academy, Kilbirnie
January 1, 1991 - December 31, 1996
BSc at Caledonian University Glasgow
January 1, 1998 - December 31, 1999
HND at Glasgow College of Building and Printing
January 1, 1996 - December 31, 1998
Higher Grade at Garnock Academy, Kilbirnie
January 1, 1991 - December 31, 1996
BSc Applied Graphics at Caledonian University, Glasgow
January 1, 1998 - January 1, 1999
HND Visual Information: Graphic Design & Illustration at Glasgow College of Building & Printing
January 11, 2030 - November 26, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Media & Entertainment, Manufacturing, Travel & Hospitality, Healthcare, Non-Profit Organization

Skills

Experience Level