Brand Strategist & Marketing Consultant specializing in creative problem solving for startups, mid-level and Fortune 500 companies in business to business, direct sell and retail markets. Creating brand stories to engage and retain consumers, strategically implementing brand-building initiatives. Focusing improvements in product design, gaps in services, and developing innovative images and messaging for marketing and sales. Holding supervisory and director roles for the majority of my career, I've developed and led teams in creative strategy and initiatives for Fortune 500 and small businesses alike. I love helping client's find their voice and would love to talk to you about how I can add value to your team. • Branding: New Brand Creation and Development, Brand Positioning, Brand Identity, Visual and Verbal Story Development, Brand Architecture, Innovation, Consumer Engagment, Broadening Reach, Product and Packaging Improvements for UI Experience • Creative Direction: Team Building, Project Management, Identity Design, Package Design, Sustainability, Point of Purchase and Shopper Experience, Content Creation and Social Media Experience • Digital, Print, Events & Direct Marketing • Corporate Identity, Collateral, Point of Sale • Custom & Sustainable Packaging, FDA Regulations & Requirements • Amazon Market Place Optimization • Project Management • I am open to remote, contract design & marketing opportunities. My rates are negotiable depending on frequency and expertise required.

Liz McNeal

Brand Strategist & Marketing Consultant specializing in creative problem solving for startups, mid-level and Fortune 500 companies in business to business, direct sell and retail markets. Creating brand stories to engage and retain consumers, strategically implementing brand-building initiatives. Focusing improvements in product design, gaps in services, and developing innovative images and messaging for marketing and sales. Holding supervisory and director roles for the majority of my career, I've developed and led teams in creative strategy and initiatives for Fortune 500 and small businesses alike. I love helping client's find their voice and would love to talk to you about how I can add value to your team. • Branding: New Brand Creation and Development, Brand Positioning, Brand Identity, Visual and Verbal Story Development, Brand Architecture, Innovation, Consumer Engagment, Broadening Reach, Product and Packaging Improvements for UI Experience • Creative Direction: Team Building, Project Management, Identity Design, Package Design, Sustainability, Point of Purchase and Shopper Experience, Content Creation and Social Media Experience • Digital, Print, Events & Direct Marketing • Corporate Identity, Collateral, Point of Sale • Custom & Sustainable Packaging, FDA Regulations & Requirements • Amazon Market Place Optimization • Project Management • I am open to remote, contract design & marketing opportunities. My rates are negotiable depending on frequency and expertise required.

Available to hire

Brand Strategist & Marketing Consultant specializing in creative problem solving for startups, mid-level and Fortune 500 companies in business to business, direct sell and retail markets.

Creating brand stories to engage and retain consumers, strategically implementing brand-building initiatives. Focusing improvements in product design, gaps in services, and developing innovative images and messaging for marketing and sales.

Holding supervisory and director roles for the majority of my career, I’ve developed and led teams in creative strategy and initiatives for Fortune 500 and small businesses alike. I love helping client’s find their voice and would love to talk to you about how I can add value to your team.

• Branding: New Brand Creation and Development, Brand Positioning, Brand Identity, Visual and Verbal Story Development, Brand Architecture, Innovation, Consumer Engagment, Broadening Reach, Product and Packaging Improvements for UI Experience

• Creative Direction: Team Building, Project Management, Identity Design, Package Design, Sustainability, Point of Purchase and Shopper Experience, Content Creation and Social Media Experience

• Digital, Print, Events & Direct Marketing

• Corporate Identity, Collateral, Point of Sale

• Custom & Sustainable Packaging, FDA Regulations & Requirements

• Amazon Market Place Optimization

• Project Management

• I am open to remote, contract design & marketing opportunities. My rates are negotiable depending on frequency and expertise required.

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Language

Work Experience

Marketing Coordinator & Digital Specialist at Chansen Media Group
October 29, 2021 - November 6, 2024
Design of B2B Marketing Materials including Brochures, Landing Pages, Email Marketing, Social Media Marketing, Assist in Production of Magazine
Marketing Consultant at iDesign Marketing: Contract/Freelance
February 28, 2007 - May 30, 2011
Marketing & Design Consultant: Print & Digital Design Logos, Branding, Business Cards, Stationary, Catalogs, Brochures, Flyers, Posters, Postcards, Packaging, Presentations, Banners, Trade Show Graphics. Promotional Products, Email Marketing. Social Media Ads & Marketing, Web UI/UX Design, SEO, Copywriting, T-shirt Design, Illustrations, Photo Manipulation, Clients Included: Jeunesse, Nestle Cafe by Chip, High Impact Solutions Marketing [dba Data Resources], Lovejoy ISD, Impetus Group, Compass Credit Services, Blue Cross Blue Shield, Habitat for Humanity Restore, OVAL Smart Sensors, TruMobility, Downtown Salon Suites, Notre Dame, PS Web Solution, Nutritional Resources, DeepSky West, Bold BBQ, Botanical Science Amazon Listings & Storefronts: Royal Locks, TeaBloom, Ongaro Beauty, Practicool, Venturtrek by Doon Enterprises, Arrow Splint, LED Lighting Experts, Herbal Vet, Royal Decanters, SaniBot

Education

Bachelor of Fine Arts: Graphic Design at Georgia State Universtiy
September 4, 1984 - December 16, 1991
Concentration in Illustration and Creative Writing

Qualifications

Meta Certified
December 10, 2024 - January 1, 2026

Industry Experience

Consumer Goods, Non-Profit Organization, Manufacturing, Professional Services, Healthcare, Media & Entertainment, Retail, Financial Services, Energy & Utilities, Telecommunications, Travel & Hospitality
    uniE621 Catalogs/Brochures
    Creative Lead, Project Manager, Template Design, Vendor Coordinator graphicdesigner projectcoordiantor scheduling photomanipulation colorcorrection cobrandmanagement branding
    uniE621 Nestle Cafe by Chip POP
    Art Direct Photography & Design of Quarterly Designs for Print & Digital Menu Boards - Custom sizes based on location. Photo Manipulation. Brand Application & Co-Branding Management, Variable Data Collateral Displays including - Cookie Tray Tags, Glass Clings, Counter Cards, Menus, Beverage Mats, Ceiling Danglers, Banners, Franchise Marketing Information Packets, Social Media & Email Marketing, Promotional Products, Awards, Car Wrap Pringraphicdesigner illustrator designer projectmanager photomanipulation marketingstrategy brandmanagement variabledata
    uniE621 Office Depot Rebrand
    Creative Lead, Project Coordinator, Template Design, Photo Manipulation, Photography Direction Designed House Brand Template with Office Depot VP of Marketing, Designed Fashion Brand Template Design with Office Depot Buyers, Coordinated Packaging Production Schedule with Overseas Operation Team, Art Directed Global Design Team to execute templates for all packaging development. graphicdesigner branding designer projectmanagement
    uniE621 Rexel Catalog
    Brand Management, Creative Lead, Template Design, Project Coordinator, Photo Manipulation, Copy Writing, Cost Savings graphicdesigner branding designer projectmanagement
    uniE621 Botsford Folder and Services Inserts
    Concept, Design, Image Manipulation, Copy Writer, Project Coordinator graphicdesigner photomanipulation copywriter

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