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Hi, I’m Laura Jane Mcvinnie, a dynamic and results-driven Social Media Manager based in Southampton, Hampshire. I currently work with Footprint Group, managing client accounts across diverse industries, building strong relationships, and delivering innovative digital strategies. I’m skilled in copywriting, short-form video (Reels, TikTok, YouTube Shorts), and data-driven scheduling and reporting to optimise performance, plus content planning and training to support sales and fundraising campaigns. Before this, I ran regional operations for The Body Shop at Home, mentoring over 3,000 consultants and delivering product knowledge training, live demonstrations, and business development support. I also managed multiple hotels for Travelodge, delivering premium guest experiences, and I have a long background in hospitality, skincare, and beauty services. My free time is spent on kickboxing, Jiu-jitsu, and live music.…Hi, I’m Laura Jane Mcvinnie, a dynamic and results-driven Social Media Manager based in Southampton, Hampshire. I currently work with Footprint Group, managing client accounts across diverse industries, building strong relationships, and delivering innovative digital strategies. I’m skilled in copywriting, short-form video (Reels, TikTok, YouTube Shorts), and data-driven scheduling and reporting to optimise performance, plus content planning and training to support sales and fundraising campaigns. Before this, I ran regional operations for The Body Shop at Home, mentoring over 3,000 consultants and delivering product knowledge training, live demonstrations, and business development support. I also managed multiple hotels for Travelodge, delivering premium guest experiences, and I have a long background in hospitality, skincare, and beauty services. My free time is spent on kickboxing, Jiu-jitsu, and live music.

Laura Jane Mcvinnie

Social Media Manager, Content Creator, Copywriter, +2

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Hi, I’m Laura Jane Mcvinnie, a dynamic and results-driven Social Media Manager based in Southampton, Hampshire. I currently work with Footprint Group, managing client accounts across diverse industries, building strong relationships, and delivering innovative digital strategies. I’m skilled in copywriting, short-form video (Reels, TikTok, YouTube Shorts), and data-driven scheduling and reporting to optimise performance, plus content planning and training to support sales and fundraising campaigns. Before this, I ran regional operations for The Body Shop at Home, mentoring over 3,000 consultants and delivering product knowledge training, live demonstrations, and business development support. I also managed multiple hotels for Travelodge, delivering premium guest experiences, and I have a long background in hospitality, skincare, and beauty services. My free time is spent on kickboxing, Jiu-jitsu, and live music.…Hi, I’m Laura Jane Mcvinnie, a dynamic and results-driven Social Media Manager based in Southampton, Hampshire. I currently work with Footprint Group, managing client accounts across diverse industries, building strong relationships, and delivering innovative digital strategies. I’m skilled in copywriting, short-form video (Reels, TikTok, YouTube Shorts), and data-driven scheduling and reporting to optimise performance, plus content planning and training to support sales and fundraising campaigns. Before this, I ran regional operations for The Body Shop at Home, mentoring over 3,000 consultants and delivering product knowledge training, live demonstrations, and business development support. I also managed multiple hotels for Travelodge, delivering premium guest experiences, and I have a long background in hospitality, skincare, and beauty services. My free time is spent on kickboxing, Jiu-jitsu, and live music.

Available to hire

Hi, I’m Laura Jane Mcvinnie, a dynamic and results-driven Social Media Manager based in Southampton, Hampshire. I currently work with Footprint Group, managing client accounts across diverse industries, building strong relationships, and delivering innovative digital strategies. I’m skilled in copywriting, short-form video (Reels, TikTok, YouTube Shorts), and data-driven scheduling and reporting to optimise performance, plus content planning and training to support sales and fundraising campaigns.

Before this, I ran regional operations for The Body Shop at Home, mentoring over 3,000 consultants and delivering product knowledge training, live demonstrations, and business development support. I also managed multiple hotels for Travelodge, delivering premium guest experiences, and I have a long background in hospitality, skincare, and beauty services. My free time is spent on kickboxing, Jiu-jitsu, and live music.

Skills

Copywriting

Branding

Experience Level

Copywriting

Expert

Branding

Expert

Work Experience

Social Media Manager at Footprint Group

September 1, 2024 - Present

A dynamic and results-driven Social Media Manager with extensive experience managing client accounts across diverse industries. Skilled in building strong client relationships, developing innovative digital strategies, and producing engaging, multi-platform content that drives growth and brand visibility. Proven expertise in copywriting, short-form video creation (Reels, TikTok, Shorts), and data-driven scheduling and reporting to optimise performance. Highly experienced in content planning, delivering impactful training sessions, and supporting sales and fundraising objectives through targeted digital campaigns. Combines creativity with strategy to build and grow online communities, increase audience engagement, and deliver measurable brand impact across all platforms.

Regional Manager at The Body Shop at Home

July 1, 2017 - January 1, 2022

Dynamic and results-driven business owner with extensive experience in sales, marketing, and team leadership within The Body Shop at Home network. Skilled in promoting and showcasing products through short-form video, live demonstrations, and static imagery across digital platforms, as well as delivering in-person skincare workshops, pamper parties, makeup masterclasses, and 1:1 consultations. Successfully manage and mentor a team of over 3,000 self-employed consultants, providing training in product knowledge, effective selling techniques, customer service, and business development strategies.

Hotel Manager at Travelodge

November 1, 2009 - April 1, 2013

Progressed from Night Shift Team Leader through Travelodge’s internal growth programme to managing up to three hotels simultaneously, overseeing all aspects of daily operations, staff management, and guest experience. Key responsibilities included front-of-house operations, housekeeping, health & safety compliance, F&B audits, stock control, cost management, and maintaining high guest satisfaction ratings with KPI targets.

Shop Assistant & Sandwich Maker at Biglands Bakery

November 1, 2009 - November 1, 2009

Served customers, handled cashing up, store setup, and food preparation to order.

Hairdresser (Junior to Qualified) at Yves Salon

August 1, 1998 - January 1, 2007

Started as a junior, completed NVQ Level 3 in Hairdressing, and remained at the salon until its closure.