I am an eCommerce marketing professional with extensive experience in leading and developing customer-centric campaigns across various channels. My expertise spans CRM, eCommerce, content management, storytelling development, copywriting, implementing new technology, project management, and merchandising, all of which deepened my understanding of user experience and customer journeys. Most recently, I crafted stories across site and email while writing copy for Maison Margiela Fragrances, Ralph Lauren Fragrances, and Prada Beauty. My role involved managing email marketing, SMS, and customer journeys. Previously, at L’Oréal on the Garnier brand, I ensured a seamless user experience across site, email, social, and retailer platforms. I also developed storytelling content for site and email. At SpaceNK, I managed the Kevyn Aucoin Beauty website, overseeing merchandising, PDP updates, content landing pages, banners, cross-sells and upsells, as well as setting up sampling and gift-with-purchase programs. I collaborated with a web development agency to address and resolve site bugs promptly and led the rebranding efforts for both site and email. While at Revlon, I was responsible for storytelling development across site and email for the Elizabeth Arden and Shawn Signature Fragrance brands. By understanding the Elizabeth Arden customer base, I successfully crafted digital campaigns such as Mother’s Day and National Lipstick Day, which generated high traffic and revenue. Additionally, I implemented website enhancements and directed the coordinator in merchandising site pages. Earlier in my career, in 2015, I led the creation of the Gorilla USA website, a men’s footwear brand.

Lindsay Lai

I am an eCommerce marketing professional with extensive experience in leading and developing customer-centric campaigns across various channels. My expertise spans CRM, eCommerce, content management, storytelling development, copywriting, implementing new technology, project management, and merchandising, all of which deepened my understanding of user experience and customer journeys. Most recently, I crafted stories across site and email while writing copy for Maison Margiela Fragrances, Ralph Lauren Fragrances, and Prada Beauty. My role involved managing email marketing, SMS, and customer journeys. Previously, at L’Oréal on the Garnier brand, I ensured a seamless user experience across site, email, social, and retailer platforms. I also developed storytelling content for site and email. At SpaceNK, I managed the Kevyn Aucoin Beauty website, overseeing merchandising, PDP updates, content landing pages, banners, cross-sells and upsells, as well as setting up sampling and gift-with-purchase programs. I collaborated with a web development agency to address and resolve site bugs promptly and led the rebranding efforts for both site and email. While at Revlon, I was responsible for storytelling development across site and email for the Elizabeth Arden and Shawn Signature Fragrance brands. By understanding the Elizabeth Arden customer base, I successfully crafted digital campaigns such as Mother’s Day and National Lipstick Day, which generated high traffic and revenue. Additionally, I implemented website enhancements and directed the coordinator in merchandising site pages. Earlier in my career, in 2015, I led the creation of the Gorilla USA website, a men’s footwear brand.

Available to hire

I am an eCommerce marketing professional with extensive experience in leading and developing customer-centric campaigns across various channels. My expertise spans CRM, eCommerce, content management, storytelling development, copywriting, implementing new technology, project management, and merchandising, all of which deepened my understanding of user experience and customer journeys.

Most recently, I crafted stories across site and email while writing copy for Maison Margiela Fragrances, Ralph Lauren Fragrances, and Prada Beauty. My role involved managing email marketing, SMS, and customer journeys. Previously, at L’Oréal on the Garnier brand, I ensured a seamless user experience across site, email, social, and retailer platforms. I also developed storytelling content for site and email.

At SpaceNK, I managed the Kevyn Aucoin Beauty website, overseeing merchandising, PDP updates, content landing pages, banners, cross-sells and upsells, as well as setting up sampling and gift-with-purchase programs. I collaborated with a web development agency to address and resolve site bugs promptly and led the rebranding efforts for both site and email.

While at Revlon, I was responsible for storytelling development across site and email for the Elizabeth Arden and Shawn Signature Fragrance brands. By understanding the Elizabeth Arden customer base, I successfully crafted digital campaigns such as Mother’s Day and National Lipstick Day, which generated high traffic and revenue. Additionally, I implemented website enhancements and directed the coordinator in merchandising site pages.

Earlier in my career, in 2015, I led the creation of the Gorilla USA website, a men’s footwear brand.

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Language

English
Fluent

Work Experience

Digital Marketing Consultant (Part-Time) at Saje Natural Wellness
August 1, 2025 - October 13, 2025
Led the migration of PDP data from Saje.com to Ulta.com, ensuring brand consistency, accuracy, and SEO optimization; coordinated kickoff meetings; managed vendor contracts; drove content syndication and SEO improvements; aligned cross-functional teams for Ulta Beauty launch.
Senior Manager, CRM at L’Oréal – Ralph Lauren Fragrances, Maison Margiela Fragrances, Prada Beauty
April 1, 2025 - October 13, 2025
Crafted story concepts and email/SMS copy to maximize engagement; translated marketing strategies into on-brand narratives; identified growth opportunities in customer journeys; led A/B testing and KPI optimization; partnered with internal/external teams to ensure asset quality and timing; achieved YoY growth in email and SMS channels.
Senior Manager, Digital Customer Engagement at Ralph Lauren
February 1, 2024 - October 13, 2025
Planned and conceptualized Women’s editorial stories for site, email, and push; oversaw launches with cross-functional teams; managed promotional campaigns and post-deployment analysis; optimized customer journeys and engagement.
Platform & CRM Consultant at L’Oréal – Garnier
July 1, 2022 - October 13, 2025
Created site and email content for hair care, color, and skincare; drove omnichannel content and lead generation; expanded consumer database by 40% and raised email open rates; supported product launches and SEO/SEM optimization; launched voice app for Google/Home and Alexa.
eCommerce Content Manager at SpaceNK – Kevyn Aucoin Beauty, Lipstick Queen, Eve Lom
September 1, 2018 - October 13, 2025
Maintained brand stories and assets, managed content calendar, led collaborations with UK team; built online presence for Kevyn Aucoin; conducted retailer and brand site audits; coordinated photoshoots.
eCommerce Content Specialist at Revlon – Elizabeth Arden & Shawn Signature Fragrance
March 1, 2018 - October 13, 2025
Led a small team, crafted site content and product launches; provided assets; supported re-launch on Demandware and improved user experience.
Project Coordinator (Freelance) at Tiffany & Co.
December 1, 2015 - October 13, 2025
Coordinated cross-functional teams across markets for asset development; routed digital scans, proofs, and final assets; collaborated with eCommerce and PR to schedule web postings.
Digital Marketing Consultant at Saje Natural Wellness
August 1, 2025 - October 21, 2025
Led migration of PDP data from Saje.com to Ulta.com, ensuring accuracy, brand consistency, and SEO optimization. Coordinated kickoff calls, managed vendor contracts, and maintained relationships to drive review syndication and rich content development. Oversaw content syndication with Syndigo and aligned cross-functional teams for Ulta Beauty launch deliverables.
Senior Manager, CRM at L’Oréal – Ralph Lauren Fragrances, Maison Margiela Fragrances, Prada Beauty
April 1, 2025 - October 21, 2025
Crafted stories and themes for campaigns and authored email and SMS copy for luxury fragrance brands to optimize brand appeal and engagement. Translated strategies into on-brand concepts, identified growth opportunities across customer journeys, and designed A/B tests to maximize revenue. Coordinated with internal teams and external agencies to ensure asset quality and delivery on brand guidelines.
Senior Manager, Digital Customer Engagement at Ralph Lauren
February 1, 2024 - October 21, 2025
Conceptualized editorial stories for Women’s editorial across site, email, and push notifications; oversaw collection launches with asset production, segmentation strategies, vendor management, and post-deployment analysis. Updated trigger emails seasonally and managed promotional campaigns; partnered with planning to align customer journeys with audience preferences, ensuring positive user experiences.
Platform & CRM Consultant at L’Oréal – Garnier
July 1, 2022 - October 21, 2025
Crafted stories for site and email in partnership with category marketing teams for hair care brands, hair color, and skin care. Driven omnichannel content strategies across site, email, and SMS; led SEO/SEM optimization and new customer acquisition initiatives. Expanded consumer database by 40% and improved email open rates; launched voice apps for Google Home and Amazon Alexa; managed site roadmap and vendor tickets; presented monthly performance reports.
eCommerce Content Manager at SpaceNK – Kevyn Aucoin Beauty, Lipstick Queen, Eve Lom
September 1, 2018 - October 21, 2025
Maintained brand storytelling for Kevyn Aucoin, Eve Lom, and Lipstick Queen; wrote copy for social, site, and email; owned content calendar and led bi-weekly sessions with UK team to ensure content strategy alignment. Built online presence for Kevyn Aucoin by managing the e‑commerce site, product launches, and rebranding; performed retailer and brand site audits to identify improvements.
eCommerce Content Specialist at Revlon – Elizabeth Arden & Shawn Signature Fragrance
March 1, 2018 - October 21, 2025
Led two direct reports and drove content for Elizabeth Arden and Shawn Signature Fragrance across site, email, and promotions; delivered visual assets for Retailer.com and guided product launches; monitored market trends to inform promos and sampling; supported relaunch from SG1 to SG2 and coordinated with brands and agencies.
Project Coordinator (Freelance) at Tiffany & Co.
December 1, 2015 - October 21, 2025
Drove cross-market asset development; partnered with production managers, art directors, studio, copywriter, and proofreader to direct and track manual creative development; routed digital scans, color proofs, revised images, and final assets; reviewed errors and approved proofs; collaborated with eCommerce and PR teams to schedule assets for web posting requests.

Education

Bachelor of Science in Business Administration at Parsons The New School for Design
January 11, 2030 - October 21, 2025

Qualifications

Intro to AI
January 11, 2030 - October 13, 2025
Generative AI In Digital Marketing
January 11, 2030 - October 13, 2025
Intro to AI
January 11, 2030 - October 21, 2025
Generative AI In Digital Marketing
January 11, 2030 - October 21, 2025

Industry Experience

Retail, Software & Internet, Consumer Goods, Media & Entertainment, Professional Services, Wholesale & Distribution