I am a curious creative problem solver with a range of experience in all aspects of graphic and advertising design.
I am a curious creative problem solver with a range of experience in all aspects of graphic and advertising design.
A community-based non-profit organization out of West Michigan was looking for a complete overhaul of their branding, their events marketing, their website and social media presence. The new brand vision started with mood board explorations, logo evolution and brand style guide to kick start new website, new social media brand and new events strategy and creative direction.
Centene Corporation is one of the largest US health insurance providers. It is a parent brand with many public-facing sub-brands. Centene’s customer base are the most vulnerable and complex populations in the United States, many of whom are under-represented, marginalized or unseen. Their role as a brand is to connect people to what they need to live healthier lives, in and outside of healthcare.
Rebranding one of their largest products, Medicare, to go from individualized state brands to one national brand that unified it’s purpose and mission.
A series of white paper designed for the New York Port Authority created to showcase a series of topics around New Yorks’ mission to encourage the driving of electric vehicles. The series of papers titled Driving Toward an Electric Future featured short overview of topic, statistics and visual data points, as well resources for additional information.
It was a clean, simple, editorial look utilizing the clients already established brand look and feel.
Amboy Street Ventures (client) authored a 56-page investment analysis report to highlight some of the most significant opportunities for investment innovation, returns and impact within the women’s health and sexual health.
It was designed to deliver a modern, elegant and forward approach to the topic of women’s sexual health with an organized, professional and clear point of view on the financial impact of investing in this area; complex information designed in an impactful and effective manner.
In response to a looming financial crisis, the insurance industry created a consumer education group comprised of 24 blue-chip insurance firms with a mission to promote retirement planning. The coalition was call The Alliance for Lifetime Income with the goal to raise awareness, change consumer perceptions and move consumers to begin a conversation with their financial advisor.
The creative needs began with naming the coalition, branding it from logo, tagline and visual look and feel, to marketing it across all channels. The 5 year existence offered many unique creative productions from broadcast tv spots, to websites, to editorial content, to performance media to event marketing and brand partnerships.
To help new Chevrolet owners get more from their vehicles and deepen their relationship with the Chrevrolet brand, Chevy New Roads Magazine was created to tell the stories of the American experience as seen through the windshield of a Chevy. In each issue, there were inspirational owner stories, how-to tips stories, road trip features, profiles of Chevrolet designers and engineers, and stories of what the vehicles make possible in consumers life.
There was a 48-page print version distributed three times per year as well as a monthly digital content calendar of stories enhanced with video, animation, motion and/or slideshows to help engage the audience.
The program has won awards within several categories: strategy, design, art direction, writing and production.
• Creative leader: delivering award-winning solutions across brand advertising, brand design, CRM, digital and performance marketing. • Designer: translating complex information into human-centric communication (across all platforms) from strategic vision through final execution • Director: implemented and runs a branded content marketing division within a traditional ad agency model • Creative champion: Ensuring quality at every stage of process: from ideation and design strategy to the fine details of craftsmanship for execution and production
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