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I am a Growth & Marketing Strategy Director with SME and scale-up leadership, delivering 15 integrated marketing systems for global FMCG brands, SMEs and startups. I view marketing as a core lever in the commercial engine, directly tied to lead generation, sales and retention. I am known for clear-thinking, honest assessment, focused direction and consistent delivery. I design and implement outcome-led strategies, build cross-functional teams, and translate complex data into practical plans that drive measurable growth. I also founded and scaled Tiger Mama Yoga into a profitable, community-led business post-pandemic, taking ownership of positioning, pricing, channels and demand generation.…I am a Growth & Marketing Strategy Director with SME and scale-up leadership, delivering 15 integrated marketing systems for global FMCG brands, SMEs and startups. I view marketing as a core lever in the commercial engine, directly tied to lead generation, sales and retention. I am known for clear-thinking, honest assessment, focused direction and consistent delivery. I design and implement outcome-led strategies, build cross-functional teams, and translate complex data into practical plans that drive measurable growth. I also founded and scaled Tiger Mama Yoga into a profitable, community-led business post-pandemic, taking ownership of positioning, pricing, channels and demand generation.

Laura Mitchell

Creative Director, Marketing Strategist, Growth Marketer, +3

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I am a Growth & Marketing Strategy Director with SME and scale-up leadership, delivering 15 integrated marketing systems for global FMCG brands, SMEs and startups. I view marketing as a core lever in the commercial engine, directly tied to lead generation, sales and retention. I am known for clear-thinking, honest assessment, focused direction and consistent delivery. I design and implement outcome-led strategies, build cross-functional teams, and translate complex data into practical plans that drive measurable growth. I also founded and scaled Tiger Mama Yoga into a profitable, community-led business post-pandemic, taking ownership of positioning, pricing, channels and demand generation.…I am a Growth & Marketing Strategy Director with SME and scale-up leadership, delivering 15 integrated marketing systems for global FMCG brands, SMEs and startups. I view marketing as a core lever in the commercial engine, directly tied to lead generation, sales and retention. I am known for clear-thinking, honest assessment, focused direction and consistent delivery. I design and implement outcome-led strategies, build cross-functional teams, and translate complex data into practical plans that drive measurable growth. I also founded and scaled Tiger Mama Yoga into a profitable, community-led business post-pandemic, taking ownership of positioning, pricing, channels and demand generation.

Available to hire

I am a Growth & Marketing Strategy Director with SME and scale-up leadership, delivering 15 integrated marketing systems for global FMCG brands, SMEs and startups. I view marketing as a core lever in the commercial engine, directly tied to lead generation, sales and retention.

I am known for clear-thinking, honest assessment, focused direction and consistent delivery. I design and implement outcome-led strategies, build cross-functional teams, and translate complex data into practical plans that drive measurable growth. I also founded and scaled Tiger Mama Yoga into a profitable, community-led business post-pandemic, taking ownership of positioning, pricing, channels and demand generation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Director of Brand Marketing at Asahi UK

September 1, 2014 - Present

Planning & strategy: Delivered a 3-year strategic business plan, recognizing a shift from a single-brand approach to a portfolio strategy, built consumer insights, implemented data dashboards and cross-functional governance to support portfolio growth.

Marketing Director & Strategy Lead at Vision Digital

October 1, 2018 - Present

Remote, founded and ran an independent contract business delivering marketing, strategy and business projects for SMEs and start-ups. Built strategic brand and marketing foundations, led campaigns, and launched a CrowdCube campaign for Freedom Brewery that successfully raised £590k to fund expansion.

Global Project Lead (Contract) at Asahi Europe & International

July 1, 2020 - Present

Led the Peroni Nastro Azzurro x Aston Martin F1 brand partnership, launching across 15 international markets. Built a cross-functional team and operating model, delivering portfolio-level growth and multi-market campaigns, contributing to significant international revenue opportunities.

Director of Brand Marketing | Head of Brand | Innovation Lead at Asahi UK

September 1, 2014 - June 30, 2020

Led growth marketing, brand strategy and innovation for UK operations. Built 3-year strategic plans, translating consumer insights into actionable growth programs. Drove investor-facing plans and cross-functional activation, including e-commerce pivots during COVID and capitalized on supplier and stakeholder partnerships to deliver portfolio growth. Key projects included Peroni–Aston Martin F1 partnerships and multi-market brand activations, culminating in a broad portfolio-level growth framework.