Dynamic Freelance Social Media Marketing Manager with a proven track record of driving impactful brand and communication strategies. Over 9 years of experience in Marketing and Communications, delivering successful campaigns and managing cross-functional teams. Skilled in marketing strategy, project management, and digital marketing. Adept at leveraging excellent communication skills to drive brand awareness and engagement. Excited to bring creativity and problem-solving abilities to a new marketing leadership role.

Laura O’Brien

Dynamic Freelance Social Media Marketing Manager with a proven track record of driving impactful brand and communication strategies. Over 9 years of experience in Marketing and Communications, delivering successful campaigns and managing cross-functional teams. Skilled in marketing strategy, project management, and digital marketing. Adept at leveraging excellent communication skills to drive brand awareness and engagement. Excited to bring creativity and problem-solving abilities to a new marketing leadership role.

Available to hire

Dynamic Freelance Social Media Marketing Manager with a proven track record of driving impactful brand and communication strategies. Over 9 years of experience in Marketing and Communications, delivering successful campaigns and managing cross-functional teams. Skilled in marketing strategy, project management, and digital marketing.

Adept at leveraging excellent communication skills to drive brand awareness and engagement. Excited to bring creativity and problem-solving abilities to a new marketing leadership role.

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Language

English
Fluent
Spanish; Castilian
Beginner
French
Beginner

Work Experience

Director at LO Social Studios
June 1, 2025 - Present
As a freelance social media manager, I offer a range of services from full social media management to audits and power hours. Responsibilities include managing social media strategies for diverse clients, developing and executing content calendars and campaigns across multiple platforms, and conducting in-depth market research and competitor analysis to identify trends and opportunities for client growth.
Marketing Coordinator at Clinetix Group
August 31, 2023 - July 27, 2025
Responsible for various marketing activities across Clinetix Group’s three businesses in B2B and B2C sectors. Involved in website redesign optimizing user experience including live chat and online booking. Created website copy, blogs, press releases generating organic SEO traffic. Managed successful social media campaigns increasing brand awareness by 45%.
Marketing Manager at Clinetix Group
March 31, 2025 - July 27, 2025
Oversaw development and implementation of marketing strategies to drive brand awareness and lead generation. Led team to create and execute innovative marketing campaigns, developed brand guidelines, collaborated with cross-functional teams for brand consistency, managed social media channels, analyzed performance metrics, reported on campaign KPIs, created visual and written content optimized for social platforms, and designed/optimized paid social media campaigns on Facebook and Instagram.
Director at LO Social Studios
June 1, 2025 - Present
As a freelance social media manager, I offer a range of services from full social media management services to social media audits and power hours. Responsibilities include managing comprehensive social media strategies for diverse clients to meet specific marketing goals such as increased engagement and lead generation. I develop and execute engaging content calendars and campaigns across multiple platforms, conduct in-depth market research and competitor analysis to identify trends and growth opportunities.
Marketing Coordinator at Clinetix Group
August 1, 2023 - August 4, 2025
Responsible for various marketing activities of the Clinetix Group's three businesses in both B2B and B2C capacities. Involved in redesigning the Clinetix website, optimizing it for user experience through live chat and online booking systems. Created website copy, blog posts, press releases, and other content generating organic SEO traffic. Developed and managed successful social media campaigns that increased brand awareness by 45%.
Marketing Manager at Clinetix Group
March 1, 2025 - August 4, 2025
Oversaw the development and implementation of marketing strategies to drive brand awareness and lead generation. Led a team to create and execute innovative marketing campaigns. Responsible for the development of brand guidelines and collaborated with cross-functional teams to ensure brand consistency and effective communication of key messages. Managed social media channels and analyzed performance metrics to identify improvement opportunities. Reported on campaign performance and KPIs. Created compelling visual and written content (videos, blogs, captions) optimized for each social media platform. Designed, launched, and optimized paid social media campaigns (Facebook & Instagram ads) to achieve specific marketing objectives.
Marketing Coordinator at Clinetix Group
August 31, 2023 - October 22, 2025
Led marketing activities for Clinetix Group's three B2B and B2C businesses. Redesigned Clinetix website after consultations with client personas; improved UX with live chat and online booking systems. Wrote website copy, blog posts, press releases and other content generating organic SEO traffic. Created and managed successful social media campaigns that increased brand awareness by 45%.
Marketing Manager at Clinetix Group
March 31, 2025 - October 22, 2025
Oversaw development and implementation of marketing strategies to drive brand awareness and lead generation. Led a team to create and execute campaigns; developed brand guidelines; collaborated with cross-functional teams to ensure brand consistency and effective messaging. Managed social media channels, analyzed performance metrics, and reported on KPI's. Created compelling visual and written content (videos, blogs, captions) optimised for each platform. Designed, launched and optimised paid social campaigns (Facebook & Instagram ads) to achieve marketing objectives.
Director at LO Social Studios
June 1, 2025 - Present
Director, LO Social Studios (Freelance). Lead a team to create and execute innovative campaigns across multiple clients. Develop and implement engaging content calendars and campaigns across several platforms. Conduct market research and competitor analysis to identify trends and opportunities for client growth. Manage comprehensive social media strategies, content creation (videos, blogs, captions), and paid social campaigns to meet marketing objectives.
Marketing Coordinator at Clinetix Group
August 31, 2023 - October 23, 2025
Led the redesign of the Clinetix website following consultations with a key customer persona; wrote website copy, blog posts, press releases and other content that generated organic SEO traffic; created and managed successful social media campaigns that increased brand awareness by 45%.
Marketing Manager at Clinetix Group
March 31, 2025 - October 23, 2025
Led development and implementation of marketing strategies to drive brand awareness and lead generation; led a cross-functional team to create and execute innovative campaigns; developed brand guidelines; analyzed performance metrics; oversaw social media and content initiatives.
Director at Losocial Studios
June 1, 2025 - Present
As a freelance social media manager, offered a range of services from full social media management to social media audits and power-hour sessions; responsible for strategic planning, content creation and performance analysis across platforms.

Education

Professional Digital Marketing at Chartered Institute of Marketing
January 1, 2020 - December 31, 2021
BA (Hons) Management at Glasgow Caledonian University
January 1, 2013 - December 31, 2015
HND Business at City of Glasgow College
January 1, 2011 - December 31, 2013
BA (Hons) Management at Glasgow Caledonian University
January 1, 2013 - January 1, 2015
HND Business at City of Glasgow College
January 1, 2011 - January 1, 2013
BA (Hons) Management at Glasgow Caledonian University
January 1, 2011 - December 31, 2013
HND in Business at City of Glasgow College
January 11, 2030 - October 22, 2025
Level 6 Diploma in Professional Digital Marketing at Chartered Institute of Marketing
January 11, 2030 - October 22, 2025
Associate Chartered Marketer at Chartered Institute of Marketing
January 11, 2030 - October 22, 2025
BA (Hons) Marketing Management at Glasgow Caledonian University
January 1, 2011 - December 31, 2013
HND in Business at City of Glasgow College
January 11, 2030 - October 23, 2025
Level 6 Diploma in Professional Digital Marketing at City of Glasgow College
January 11, 2030 - October 23, 2025

Qualifications

Associate Chartered Marketer
January 1, 2020 - December 31, 2021
Associate Chartered Marketer
January 1, 2015 - August 4, 2025
Level 6 Diploma in Professional Digital Marketing
January 11, 2030 - August 4, 2025
Level 6 Diploma in Professional Digital Marketing
January 11, 2030 - October 22, 2025
Associate Chartered Marketer
January 11, 2030 - October 22, 2025
Associate Chartered Marketer status
January 11, 2030 - October 23, 2025

Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet, Healthcare, Education