Hi, I’m Laurie Turnbull, Managing Director and SEO & AIO Consultant at Truecontent Limited. For the last 13 years I have run a successful SEO consultancy working with New Zealand’s best-known brands. I help them develop SEO strategies, execute them well, and deliver real, commercially positive outcomes. I manage all aspects of the SEO program from strategy development to execution, often coordinating external teams for end-to-end delivery (including production). I differentiate myself by working with clients to build internal capability and scale SEO from within the organisation. I’m passionate about aligning SEO with broader marketing and product goals, setting KPIs, forecasting, and reporting to senior leadership, and bridging cross-functional teams to ensure buy-in and sustained execution.…Hi, I’m Laurie Turnbull, Managing Director and SEO & AIO Consultant at Truecontent Limited. For the last 13 years I have run a successful SEO consultancy working with New Zealand’s best-known brands. I help them develop SEO strategies, execute them well, and deliver real, commercially positive outcomes. I manage all aspects of the SEO program from strategy development to execution, often coordinating external teams for end-to-end delivery (including production). I differentiate myself by working with clients to build internal capability and scale SEO from within the organisation. I’m passionate about aligning SEO with broader marketing and product goals, setting KPIs, forecasting, and reporting to senior leadership, and bridging cross-functional teams to ensure buy-in and sustained execution.WWWW…