Hi, I’m Lori Vezina—an adaptable Senior Graphic Designer with 15+ years of experience delivering brand-aligned visuals across digital and print. I partner with creative directors, marketers, and cross-functional teams to translate brand strategy into clear, engaging design that resonates with audiences. I thrive mentoring junior designers and freelancers, building scalable systems, and driving efficient, high-quality outcomes across campaigns, packaging, and toolkits. I’m passionate about brand development, campaign execution, and visual storytelling. I enjoy turning complex ideas into cohesive design systems that streamline workflows, elevate storytelling, and maintain brand integrity across global teams and varied channels.

Lori Vezina

Hi, I’m Lori Vezina—an adaptable Senior Graphic Designer with 15+ years of experience delivering brand-aligned visuals across digital and print. I partner with creative directors, marketers, and cross-functional teams to translate brand strategy into clear, engaging design that resonates with audiences. I thrive mentoring junior designers and freelancers, building scalable systems, and driving efficient, high-quality outcomes across campaigns, packaging, and toolkits. I’m passionate about brand development, campaign execution, and visual storytelling. I enjoy turning complex ideas into cohesive design systems that streamline workflows, elevate storytelling, and maintain brand integrity across global teams and varied channels.

Available to hire

Hi, I’m Lori Vezina—an adaptable Senior Graphic Designer with 15+ years of experience delivering brand-aligned visuals across digital and print. I partner with creative directors, marketers, and cross-functional teams to translate brand strategy into clear, engaging design that resonates with audiences. I thrive mentoring junior designers and freelancers, building scalable systems, and driving efficient, high-quality outcomes across campaigns, packaging, and toolkits.

I’m passionate about brand development, campaign execution, and visual storytelling. I enjoy turning complex ideas into cohesive design systems that streamline workflows, elevate storytelling, and maintain brand integrity across global teams and varied channels.

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Language

English
Fluent
French
Advanced
Spanish; Castilian
Beginner

Work Experience

Freelance Graphic Designer at Sebago
December 31, 2011 - December 30, 2015
Senior Graphic Designer at Bissell
November 21, 2018 - April 15, 2025
Freelance Graphic Designer at Hush Puppies
January 1, 2015 - March 13, 2020
Senior Graphic Designer at BISSELL Homecare Inc.
May 1, 2022 - April 1, 2025
Partnered with Creative Director and cross-functional teams to deliver insight-driven creative for brand initiatives and seasonal campaigns. Designed packaging, A+ content, and sales collateral with a focus on brand alignment, clarity, and audience engagement. Provided creative direction and mentorship to junior designers and freelancers, fostering a collaborative, high-performing design culture. Led concept development and execution of campaigns and toolkits for eCommerce, social media, and event materials. Developed scalable brand systems and templates across departments, including global teams, while improving digital workflow efficiency by up to 50%.
Freelance Graphic Designer at VARIOUS CLIENTS
January 1, 2009 - Present
Delivered end-to-end design solutions for clients across consumer goods, footwear, and education. Worked independently or embedded within in-house teams, collaborating with Wolverine Worldwide and other brands on campaigns, packaging, trade shows, email and digital marketing, and global toolkits. Built long-term client relationships through strong creative work and clear communication; managed priorities and timelines in a remote, contract-based environment.

Education

Bachelor of Fine Art at University of Michigan
September 7, 1993 - May 3, 1996
Bachelor of Art at University of Michigan
September 4, 1990 - May 6, 1994
Bachelor of Art at University of Michigan
September 4, 1990 - May 6, 1994
French Language & Literature
Bachelor of Fine Art – Graphic Design at University of Michigan
January 11, 2030 - January 6, 2026
Bachelor of Arts – French Language and Literature at University of Michigan
January 11, 2030 - January 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Education, Non-Profit Organization, Other, Real Estate & Construction, Retail, Life Sciences, Professional Services, Travel & Hospitality, Media & Entertainment