Email Marketing and Mobile Campaign for Rosetta Stone (Visual Design)

Create and execute an email marketing and mobile campaign to promote Rosetta Stone’s language learning app and encourage people to start learning a new language.

Audience: People who are interested in learning a new language, but may not be sure where to start.

Scope:
Develop a series of email and mobile marketing messages that are relevant, engaging, and informative.
Segment the email and mobile marketing lists to ensure that messages are targeted to the right audience.
Schedule and send the email and mobile marketing messages at the optimal times.
Track and analyze the results of the campaign to identify what worked well and what could be improved.

Deliverables:
A series of email and mobile marketing messages
A campaign schedule
A report that analyzes the results of the campaign