Available to hire
Hi, I’m LaVice Cooper, a creative and strategy-driven digital marketer specializing in social media management, content strategy, and brand storytelling. I design engaging campaigns, build online communities, and optimize content for visibility and impact, translating brand identity into creative digital experiences that connect, convert, and inspire audiences.
I thrive in collaborative environments and remote workflows, continually studying social trends and growth strategies to help brands scale authentically through storytelling and data-driven optimization.
Skills
Experience Level
Language
English
Fluent
Work Experience
Marketing Associate at Bay Brothers
September 1, 2025 - PresentManage client communication and maintain organized marketing project documentation. Collaborate with the project management team to coordinate campaigns and deliverables. Support lead generation efforts and implement social strategy improvements to boost client visibility.
UGC Content Creator & Social Media Marketer at Remote
January 1, 2023 - October 1, 2025Developed branded video content, graphics, and captions for Instagram, TikTok, Facebook, and Pinterest. Planned and executed engaging short-form content aligned with brand tone and trends. Managed scheduling tools (Later, Meta Business Suite) to maintain consistent posting calendars. Analyzed engagement metrics to refine strategy and improve brand growth outcomes.
Network Marketer & Content Marketer at ItWorks! Global
April 1, 2018 - August 1, 2022Promoted beauty and wellness products through creative storytelling and authentic engagement. Designed and optimized content strategies to grow audience reach and conversion rates. Built strong brand loyalty through personalized communication and digital marketing campaigns.
Social Media Manager & Writer at Her Campus
May 1, 2019 - September 1, 2020Led social media campaigns and coordinated content creation for a student-driven publication. Produced engaging blog posts and digital content centered on student life and brand culture. Strengthened engagement through consistent posting, team collaboration, and storytelling.
Education
Certificate at Google – Google Digital Marketing & E-Commerce
November 1, 2023 - November 1, 2023Bachelor of Arts in Mass Communications, Convergence Journalism at Delaware State University
January 11, 2030 - May 1, 2021Coursework in English — Creative Writing Concentration at Hood College
January 1, 2018 - January 1, 2019Qualifications
Google Digital Marketing & E-Commerce Certificate
November 1, 2023 - November 1, 2023Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
Skills
Experience Level
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