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I am Laeeqa Gaffar, a Google Certified UX Designer with 4 years of diverse industry experience, delivering user-centric designs across fintech, e-commerce, SaaS, B2B, and branding. I thrive on turning insights into elegant, effective solutions—strengthening conversion, accessibility, and satisfaction through collaborative, data-driven design work.…

Laeeqa Gaffar

Designer, Product Designer, UI Designer, +4

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I am Laeeqa Gaffar, a Google Certified UX Designer with 4 years of diverse industry experience, delivering user-centric designs across fintech, e-commerce, SaaS, B2B, and branding. I thrive on turning insights into elegant, effective solutions—strengthening conversion, accessibility, and satisfaction through collaborative, data-driven design work.…

Available to hire

I am Laeeqa Gaffar, a Google Certified UX Designer with 4 years of diverse industry experience, delivering user-centric designs across fintech, e-commerce, SaaS, B2B, and branding.

I thrive on turning insights into elegant, effective solutions—strengthening conversion, accessibility, and satisfaction through collaborative, data-driven design work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior User Experience Designer at Must fintech

June 20, 2022 - June 20, 2022

Led the design team to develop a new version of the application, addressing social and environmental issues. Conducted user research to inform design decisions and collaborated with product and engineering to ensure a cohesive user experience.

Senior User Experience Designer at Now-U

January 20, 2024 - October 30, 2025

Led the design team to develop a new version of the application, addressing social and environmental issues.

Volunteer at Shaukat Khanum Memorial Cancer Hospital and Research Centre

February 20, 2021 - February 20, 2021

Supported UX research and communications initiatives as part of a remote volunteer role, collaborating with cross-functional teams to improve patient-facing tools.

Senior User Experience Designer at Now-U

January 1, 2024 - November 12, 2025

Led the design efforts for Now-U to develop a new version of the app, addressing social and environmental issues. Conducted user research to uncover needs, behaviors, and pain points. Contributed to the development and maintenance of a cohesive design system ensuring consistency across product interfaces. Collaborated with product managers, developers, and stakeholders to understand requirements, constraints, and goals. Implemented intuitive features to improve user engagement and streamline processes. Employed data-driven design optimization using user feedback and analytics to improve conversion rates and retention.

Senior User Experience Designer at Developers Core

July 1, 2022 - November 12, 2025

Led the design team to develop a new version of the application, focusing on addressing social and environmental issues. Conducted user research to gain insights into user needs and pain points. Contributed to building and maintaining a cohesive design system across interfaces. Collaborated with cross-functional teams to understand requirements, constraints, and goals. Drove innovative feature implementation to boost user engagement and streamline workflows. Used data-driven insights to optimise the user experience and improve retention.

Senior User Experience Designer at Must Fintech

June 1, 2022 - June 1, 2022

Led UX research and design in fintech projects; conducted information architecture, prototyping, and usability testing. Designed UI for B2B Maple HR and the mSquare Payment Method Application, focusing on usability and security. Improved user engagement and satisfaction through intuitive interfaces and design system improvements. Conducted research and testing for NatureBook to enhance photo-based plant and animal identification experiences.

User Experience Designer at Devsinc

June 1, 2021 - June 1, 2021

Contributed to the design of fintech and SaaS products; created prototypes and wireframes, conducted usability testing, and performed information architecture work. Collaborated with product managers and developers to embed UX principles in product development, resulting in improved usability and engagement.

Research Volunteer at Shaukat Khanum Memorial Cancer Hospital and Research Centre

February 1, 2021 - February 1, 2021

Volunteer researcher supporting Covid vaccine research initiatives, collaborating with researchers to support data gathering and user-focused insights when applicable.