Hi, I’m Laila Dennis, a Houston-based content creator and digital marketing consultant currently pursuing a Master of Science in Marketing at the University of Houston. I blend SEO, analytics, and creative storytelling to boost brand visibility and growth. I earned a Bachelor of Fine Arts from Sam Houston State University with a minor in Entrepreneurship and bring hands-on experience in crafting content, running campaigns, and analyzing performance. Beyond marketing, I founded and lead the KGC Dance Company, coordinating programming, events and fundraising to engage students and raise program visibility. I enjoy collaborating with brands on short-form video, photography, and cross-platform campaigns that resonate with audiences while staying true to brand identity.

Laila Dennis

Hi, I’m Laila Dennis, a Houston-based content creator and digital marketing consultant currently pursuing a Master of Science in Marketing at the University of Houston. I blend SEO, analytics, and creative storytelling to boost brand visibility and growth. I earned a Bachelor of Fine Arts from Sam Houston State University with a minor in Entrepreneurship and bring hands-on experience in crafting content, running campaigns, and analyzing performance. Beyond marketing, I founded and lead the KGC Dance Company, coordinating programming, events and fundraising to engage students and raise program visibility. I enjoy collaborating with brands on short-form video, photography, and cross-platform campaigns that resonate with audiences while staying true to brand identity.

Available to hire

Hi, I’m Laila Dennis, a Houston-based content creator and digital marketing consultant currently pursuing a Master of Science in Marketing at the University of Houston. I blend SEO, analytics, and creative storytelling to boost brand visibility and growth. I earned a Bachelor of Fine Arts from Sam Houston State University with a minor in Entrepreneurship and bring hands-on experience in crafting content, running campaigns, and analyzing performance.

Beyond marketing, I founded and lead the KGC Dance Company, coordinating programming, events and fundraising to engage students and raise program visibility. I enjoy collaborating with brands on short-form video, photography, and cross-platform campaigns that resonate with audiences while staying true to brand identity.

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Language

English
Fluent

Work Experience

Freelance Creative Director, Content Creator & Social Media Strategist at Self-employed
January 1, 2021 - Present
Producing content for brands across Instagram, TikTok, and Pinterest; conceptualizing and directing photoshoots and digital campaigns tailored for social media platforms. Designing and managing websites to support brand presence; collaborating with photographers and creative teams. Managing social media accounts for small businesses, including content scheduling, audience engagement, and product promotion strategies. Tracking performance metrics across platforms to optimize content strategies and audience growth.
SEO & Digital Marketing Consultant at C. T. Bauer College of Business, University of Houston
January 1, 2024 - Present
Executed client-based SEO and digital marketing projects through graduate-level coursework; developed and optimized Google Ads campaigns; analyzed CTR, conversions, and ROI to recommend data-driven improvements; presented strategic recommendations aligned with business growth; managed and grew social media accounts for brands across fashion, lifestyle, and retail; developed and executed content strategies including short-form video, campaigns, and product storytelling; partnered with brands such as Lemon8, MERIT, Madewell, GRANA, and The Plant Project on digital campaigns; produced high-quality visual content (photography + videography) increasing engagement and brand visibility; analyzed platform metrics to optimize content performance; conceptualized and directed photoshoots aligned with brand identity and target audience.

Education

Masters of Science in Marketing at University of Houston
October 10, 2023 - May 16, 2026
Bachelor of Fine Arts and Minor in Business Administration at Sam Houston State University
August 14, 2017 - May 14, 2021

Qualifications

Master of Science in Marketing
October 10, 2023 - May 16, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Retail, Travel & Hospitality