I’m an Art Director and Designer working across branding, communication, and visual storytelling. My approach combines strategic thinking with a hands-on visual sensibility. I enjoy turning abstract concepts into clear creative directions, and leading teams toward work that feels effortless and meaningful. My strength lies in bridging creative exploration with clear direction: shaping concepts that not only look good but work. For clients, teams, and audiences.

Svitlana Fedorenko

I’m an Art Director and Designer working across branding, communication, and visual storytelling. My approach combines strategic thinking with a hands-on visual sensibility. I enjoy turning abstract concepts into clear creative directions, and leading teams toward work that feels effortless and meaningful. My strength lies in bridging creative exploration with clear direction: shaping concepts that not only look good but work. For clients, teams, and audiences.

Available to hire

I’m an Art Director and Designer working across branding, communication, and visual storytelling. My approach combines strategic thinking with a hands-on visual sensibility.

I enjoy turning abstract concepts into clear creative directions, and leading teams toward work that feels effortless and meaningful. My strength lies in bridging creative exploration with clear direction: shaping concepts that not only look good but work. For clients, teams, and audiences.

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Language

English
Advanced
German
Fluent
Ukrainian
Fluent

Work Experience

Freelance Art Director at Freelance
August 1, 2017 - Present
Brand design & communication (freelance)
Art Director at IPG Health
August 1, 2023 - February 15, 2025
Art direction for campaigns; collaboration with creative and copy teams
Art Director at WE DO communication GmbH
June 1, 2023 - September 9, 2025
Art direction, brand design and campaigns
Art Director at Kakoii GmbH
June 1, 2022 - September 9, 2025
Art direction, design & DTP
Designer at Gutsch Verlag GmbH
February 1, 2018 - September 9, 2025
Design, illustration, DTP (part time)
Designer at Druckwerkstatt Regel
August 1, 2017 - September 9, 2025
Design, print (Internship, Freelancer)
Working Student - Design & Concept at hartmannvonsiebenthal GmbH
March 1, 2017 - September 9, 2025
Design, concept
Intern / Working Student - Design & Concept at brandherde GmbH
June 1, 2016 - September 9, 2025
Design, concept (Internship, working student)
Working Student - Design at WEGA Werbeagentur GmbH
February 1, 2015 - September 9, 2025
Design (Working student)
Freelance Art Director at Brand Design & Communication
March 1, 2024 - November 16, 2025
Freelance art direction across brand design and communication.
Art Director at IPG Health
March 1, 2024 - March 1, 2024
Art direction and creative leadership for health/brand projects.
Art Director at WE DO COMMUNICATION GMBH
June 1, 2023 - June 1, 2023
Art direction and creative direction for campaigns and brands.
Art Director at KAKOII GMBH
June 1, 2022 - June 1, 2022
Art direction, design & DTP.
Designer at GUTSCH VERLAG GMBH
February 1, 2018 - February 1, 2018
Design, illustration, DTP.
Designer at DRUCKWERKSTATT REGEL
August 1, 2017 - August 1, 2017
Design, DTP, print.
Working Student - Designer at HARTMANNVONSIEBENTHAL GMBH
March 1, 2017 - March 1, 2017
Design, concept.
Designer (Internship/Working Student) at BRANDHERDE GMBH
June 1, 2016 - June 1, 2016
Design, concept (Internship, working student).
Designer (Working Student) at WEGA WERBEAGENTUR GMBH
February 1, 2015 - February 1, 2015
Design (Working student).

Education

BA in Communication Design at Mannheim University of Applied Sciences
March 1, 2013 - April 1, 2017
Graphic Design (4 Semester) at Kharkiv State Academy of Design and Arts
September 1, 2010 - May 1, 2013
German Studies (5 Semester) at Saporizhzhya National University
September 1, 2010 - May 1, 2013
BA at Mannheim University of Applied Sciences
March 1, 2013 - April 1, 2017
BA at Saporizhzhya National University
September 1, 2010 - February 1, 2013
BA at Kharkiv State Academy of Design and Arts (distance study)
September 1, 2010 - February 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet, Healthcare, Non-Profit Organization