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Hello! I'm Lana Herring, a social media and digital marketing manager with 15+ years of experience helping nonprofit and commercial brands grow reach and engagement. I specialize in strategy, content creation, and multi-platform campaigns that deliver measurable ROI. I thrive collaborating with design, PR, and development teams to produce compelling content, run influencer partnerships, and optimize campaigns with data-driven insights. I'm based in Texas and work with teams worldwide.…Hello! I'm Lana Herring, a social media and digital marketing manager with 15+ years of experience helping nonprofit and commercial brands grow reach and engagement. I specialize in strategy, content creation, and multi-platform campaigns that deliver measurable ROI. I thrive collaborating with design, PR, and development teams to produce compelling content, run influencer partnerships, and optimize campaigns with data-driven insights. I'm based in Texas and work with teams worldwide.

Lana Herring

Social Media Manager, Content Creator, Graphic Designer, +5

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Hello! I'm Lana Herring, a social media and digital marketing manager with 15+ years of experience helping nonprofit and commercial brands grow reach and engagement. I specialize in strategy, content creation, and multi-platform campaigns that deliver measurable ROI. I thrive collaborating with design, PR, and development teams to produce compelling content, run influencer partnerships, and optimize campaigns with data-driven insights. I'm based in Texas and work with teams worldwide.…Hello! I'm Lana Herring, a social media and digital marketing manager with 15+ years of experience helping nonprofit and commercial brands grow reach and engagement. I specialize in strategy, content creation, and multi-platform campaigns that deliver measurable ROI. I thrive collaborating with design, PR, and development teams to produce compelling content, run influencer partnerships, and optimize campaigns with data-driven insights. I'm based in Texas and work with teams worldwide.

Available to hire

Hello! I’m Lana Herring, a social media and digital marketing manager with 15+ years of experience helping nonprofit and commercial brands grow reach and engagement. I specialize in strategy, content creation, and multi-platform campaigns that deliver measurable ROI.

I thrive collaborating with design, PR, and development teams to produce compelling content, run influencer partnerships, and optimize campaigns with data-driven insights. I’m based in Texas and work with teams worldwide.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Freelance Social Media & Digital Marketing Manager at Helping Ukraine US

November 1, 2024 - Present

Developed and executed social media strategy across Facebook, Instagram, LinkedIn, and YouTube to boost brand visibility and engagement. Achieved Instagram reach +2,900% and followers +3,500%; LinkedIn engagement +402%; Facebook reach +284%. Built YouTube channel from 0 to 9.9K views with 38.2 hours of watch time. Designed and managed Mailchimp newsletters with segmentation and CTR optimization. Promoted online and hybrid events to increase attendance and community participation. Fundraising campaigns grew donations by 30% year-over-year.

Freelance SMM & Digital Marketing Consultant at Lana’s Agency

September 1, 2023 - Present

Developed and executed tailored SMM strategies for multiple clients, managing multi-platform campaigns, content calendars, and performance metrics. Feng Shui client case: Reach +213%, Engagement +162%, Followers +2%. Generated new client inquiries monthly. Produced short-form video content with CapCut/VN and created branded assets in Canva. Conducted analytics reviews to refine strategies and maximize ROI.

Social Media Strategist at Merit Street Media (Dr. Phil Show)

April 1, 2024 - September 25, 2025

Managed Instagram, Facebook, and X campaigns for a national media brand. Created and managed curated content to drive organic growth, audience engagement, and show visibility. Conducted competitor benchmarking and refined strategy with actionable insights.

Social Media Coordinator & Designer at Rubric.us

January 1, 2024 - September 25, 2025

Doubled Instagram followers in 4 months through targeted campaigns. Increased engagement by 35% using optimized content and hashtags. Produced video and visuals aligned with brand messaging. Collaborated with cross-functional teams to align social campaigns with overall marketing strategy and KPIs.

Volunteer SMM & Designer at HTX4Ukraine.org

March 1, 2024 - September 25, 2025

Grew nonprofit’s audience to 860 Instagram followers and 1,000 Facebook followers. Developed social-first fundraising and awareness campaigns, integrated engagement strategy, A/B testing, and KPI tracking to boost visibility.

Freelance Social Media & Digital Marketing Manager at Helping Ukraine US

November 1, 2024 - Present

Developed and executed social media strategy across Facebook, Instagram, LinkedIn, and YouTube. Increased Instagram reach by 2,900%, followers by 3,500%; boosted Facebook reach by 284% and LinkedIn engagement by 402%. Built YouTube channel from zero to 9.9K views with 38.2 hours watch time. Designed and managed newsletters in Mailchimp with segmentation and CTR optimization. Promoted online and hybrid events, boosting attendance. Fundraising campaigns increased donations by 30% year over year.

Freelance SMM & Digital Marketing Consultant at Lana's Agency

September 1, 2023 - Present

Developed and executed tailored SMM strategies for multiple clients, managing multi-platform campaigns, content calendars, and performance metrics. Feng Shui client case: Reach +213%, Engagement +162%, Followers +2%. Produced short-form video content and branded assets; conducted analytics reviews to maximize ROI.

Social Media Strategist at Merit Street Media (Dr. Phil Show)

April 30, 2024 - September 25, 2025

Managed Instagram, Facebook, and X campaigns for a national media brand. Created and managed curated content, driving organic growth, audience engagement, and show visibility. Conducted competitor benchmarking and refined strategy with insights.

Social Media Coordinator & Designer at Rubic.us

January 31, 2024 - September 25, 2025

Doubled Instagram followers in 4 months through targeted campaigns. Increased engagement by 35% using optimized content and hashtags. Produced video and visuals to align with brand messaging. Collaborated with cross-functional teams to align social media campaigns with overall marketing strategy and KPIs.

Volunteer SMM & Designer at HTX4Ukraine.org

March 31, 2024 - September 25, 2025

Grew nonprofit’s audience to 860 Instagram and 1,000 Facebook followers. Developed social-first fundraising and awareness campaigns, integrated engagement strategies, A/B testing, and KPI tracking to boost visibility.