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I’m a brand-focused copywriter and proofreader with over 5 years of experience both in-house and freelance. Creativity is paramount in everything I do, from e-Commerce listings that grab shoppers’ attention to problem solving across large-scale projects. I am diligent with spelling, grammar, and other proofreading concerns to ensure my writing is always high-performance in concept and execution.…I’m a brand-focused copywriter and proofreader with over 5 years of experience both in-house and freelance. Creativity is paramount in everything I do, from e-Commerce listings that grab shoppers’ attention to problem solving across large-scale projects. I am diligent with spelling, grammar, and other proofreading concerns to ensure my writing is always high-performance in concept and execution.

Lana Scibona

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I’m a brand-focused copywriter and proofreader with over 5 years of experience both in-house and freelance. Creativity is paramount in everything I do, from e-Commerce listings that grab shoppers’ attention to problem solving across large-scale projects. I am diligent with spelling, grammar, and other proofreading concerns to ensure my writing is always high-performance in concept and execution.…I’m a brand-focused copywriter and proofreader with over 5 years of experience both in-house and freelance. Creativity is paramount in everything I do, from e-Commerce listings that grab shoppers’ attention to problem solving across large-scale projects. I am diligent with spelling, grammar, and other proofreading concerns to ensure my writing is always high-performance in concept and execution.

Available to hire

I’m a brand-focused copywriter and proofreader with over 5 years of experience both in-house and freelance. Creativity is paramount in everything I do, from e-Commerce listings that grab shoppers’ attention to problem solving across large-scale projects. I am diligent with spelling, grammar, and other proofreading concerns to ensure my writing is always high-performance in concept and execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Work Experience

Lead Copywriter at Core Home

February 28, 2022 - June 26, 2025

Conceptualized and crafted on-brand, conversion-focused copy for over 250 promotions, product drops, and seasonal campaigns, increasing click-through rates by 75% and directly supporting revenue growth. Developed compelling romance copy, taglines, and product highlights for DTC websites, packaging, and marketing presentations across a portfolio of 20+ lifestyle brands. Executed online and in-store marketing campaigns, including packaging inserts, direct mailers, flyers, and promotional signage to increase sales by 86%. Authored user manuals and instructional content for kitchen tools, appliances, and lifestyle products, balancing technical accuracy with consumer-friendly language. Contributed to product and brand naming efforts, generating market-relevant name concepts rooted in strategic research and voice alignment. Translated English copy into French, ensuring tone, nuance, and messaging remained consistent for global audiences.

Freelance Blog Writer at John Szoke Gallery

December 31, 2021 - April 1, 2025

Social Media Manager at Cure Thrift

December 15, 2019 - February 1, 2022

Led a 10-person team, overseeing daily task flow and ensuring smooth in-store and digital operations. Created and scheduled engaging social media content across platforms, including daily posts, stories, and product spotlights Analyzed Instagram performance metrics to inform content strategy and boost engagement by 110%. Directed and executed product styling, merchandising, and interior visual design to enhance brand presentation and customer experience. Strengthened brand identity and awareness through consistent voice, aesthetic, and community-building content. Implemented and maintained influencer marketing initiatives, coordinating collaborations to expand reach by 65% and drive in-store traffic.