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Hi, I'm Lance Agyepong, a senior social media and community management professional with over 10 years of experience driving audience growth, brand engagement and digital strategy across automotive, entertainment and lifestyle sectors. I excel at leading high-performing teams, turning insights into measurable business outcomes, and delivering campaigns that strengthen brand reputation and commercial performance. I helped launch and grow the BMW M TikTok channel to millions of followers and have led major platform migrations and cross-functional campaigns.…Hi, I'm Lance Agyepong, a senior social media and community management professional with over 10 years of experience driving audience growth, brand engagement and digital strategy across automotive, entertainment and lifestyle sectors. I excel at leading high-performing teams, turning insights into measurable business outcomes, and delivering campaigns that strengthen brand reputation and commercial performance. I helped launch and grow the BMW M TikTok channel to millions of followers and have led major platform migrations and cross-functional campaigns.

Lance Agyepong

Community Manager, Social Media Manager, Content Strategist, +2

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Hi, I'm Lance Agyepong, a senior social media and community management professional with over 10 years of experience driving audience growth, brand engagement and digital strategy across automotive, entertainment and lifestyle sectors. I excel at leading high-performing teams, turning insights into measurable business outcomes, and delivering campaigns that strengthen brand reputation and commercial performance. I helped launch and grow the BMW M TikTok channel to millions of followers and have led major platform migrations and cross-functional campaigns.…Hi, I'm Lance Agyepong, a senior social media and community management professional with over 10 years of experience driving audience growth, brand engagement and digital strategy across automotive, entertainment and lifestyle sectors. I excel at leading high-performing teams, turning insights into measurable business outcomes, and delivering campaigns that strengthen brand reputation and commercial performance. I helped launch and grow the BMW M TikTok channel to millions of followers and have led major platform migrations and cross-functional campaigns.

Available to hire

Hi, I’m Lance Agyepong, a senior social media and community management professional with over 10 years of experience driving audience growth, brand engagement and digital strategy across automotive, entertainment and lifestyle sectors.

I excel at leading high-performing teams, turning insights into measurable business outcomes, and delivering campaigns that strengthen brand reputation and commercial performance. I helped launch and grow the BMW M TikTok channel to millions of followers and have led major platform migrations and cross-functional campaigns.

Skills

Copywriting

Branding

Data Visualization

Experience Level

Copywriting

Expert

Branding

Expert

Data Visualization

Intermediate

Work Experience

Senior Community Manager / Account Lead at Liganova Mash

November 1, 2023 - Present

Built and led a high-performing team of 20 Community Managers, designing the structure, onboarding programme and processes to deliver multiple global client accounts autonomously. Led strategic management of the BMW M social media account across international markets, developed Tone of Voice guidelines for the BMW M GEN M sub-brand, and produced performance reports for senior BMW stakeholders. Played a key role in growing the BMW M TikTok channel to 6.8M followers through data-led content and community strategy. Managed migration to a new social media management platform and mentored Community Managers, implementing QA processes to improve efficiency and client satisfaction.

Senior Community Manager at Looping Group

June 1, 2021 - September 1, 2023

Led the transition of BMW's community management operations from Munich to London, redesigning workflows and delivery processes for long-term scalability. Contributed to the launch of BMW's TikTok channel, helping create what became the fastest-growing automotive TikTok channel globally. Managed a community management and creator outreach budget over £100k, delivering engagement, growth and commercial value. Supported revenue growth from £8M to £10M by strengthening client relationships and delivering high-quality social media performance. Developed a data-led audience targeting strategy piloted on TikTok and rolled out across platforms; partnered with Strategy, Creative, Paid Media and Client Services to deliver integrated campaigns.

Social Media Manager at Link Up TV

December 1, 2018 - December 1, 2021

Developed and executed a data-led social media strategy that grew the audience from 450k to over 1M followers in 14 months, expanding brand reach. Managed day-to-day social media operations across multiple platforms and delivered high-profile social campaigns for entertainment projects. Used audience insights and analytics to optimise content, planned and published content via industry tools, and built strong relationships with artists and stakeholders to deliver engaging social-first campaigns.