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• Highly accomplished marketing communications professional with more than ten years of experience in various industries, including Public Relations servicing agencies, tourism, transportation, and financial services in the Philippines. With a solid background in corporate public relations, internal communications, and marketing management, including preparation of marketing plans/calendar, social media marketing, content development, creative design management, and video/photo shoot planning • Published and bylined writer as a former lifestyle writer from Philippine-based publications • Established and streamlined processes for corporate PR, branding, and internal communications, ensuring seamless coordination between stakeholders in promoting both brand and product • Increased brand presence and equity through the strategic and creative preparation and development of entries to international business communications awards, including PR News Awards, IABC Quill, and International Business Awards “Stevies,” leading to up to 70 nods won for PR, marketing, content, and change communications • Highly proficient in English, with a band score of 11, certified by the Canadian English Language Proficiency Index Program (CELPIP) April 2025.…• Highly accomplished marketing communications professional with more than ten years of experience in various industries, including Public Relations servicing agencies, tourism, transportation, and financial services in the Philippines. With a solid background in corporate public relations, internal communications, and marketing management, including preparation of marketing plans/calendar, social media marketing, content development, creative design management, and video/photo shoot planning • Published and bylined writer as a former lifestyle writer from Philippine-based publications • Established and streamlined processes for corporate PR, branding, and internal communications, ensuring seamless coordination between stakeholders in promoting both brand and product • Increased brand presence and equity through the strategic and creative preparation and development of entries to international business communications awards, including PR News Awards, IABC Quill, and International Business Awards “Stevies,” leading to up to 70 nods won for PR, marketing, content, and change communications • Highly proficient in English, with a band score of 11, certified by the Canadian English Language Proficiency Index Program (CELPIP) April 2025.

Melanie

Copywriter, Writer, Marketing Strategist

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• Highly accomplished marketing communications professional with more than ten years of experience in various industries, including Public Relations servicing agencies, tourism, transportation, and financial services in the Philippines. With a solid background in corporate public relations, internal communications, and marketing management, including preparation of marketing plans/calendar, social media marketing, content development, creative design management, and video/photo shoot planning • Published and bylined writer as a former lifestyle writer from Philippine-based publications • Established and streamlined processes for corporate PR, branding, and internal communications, ensuring seamless coordination between stakeholders in promoting both brand and product • Increased brand presence and equity through the strategic and creative preparation and development of entries to international business communications awards, including PR News Awards, IABC Quill, and International Business Awards “Stevies,” leading to up to 70 nods won for PR, marketing, content, and change communications • Highly proficient in English, with a band score of 11, certified by the Canadian English Language Proficiency Index Program (CELPIP) April 2025.…• Highly accomplished marketing communications professional with more than ten years of experience in various industries, including Public Relations servicing agencies, tourism, transportation, and financial services in the Philippines. With a solid background in corporate public relations, internal communications, and marketing management, including preparation of marketing plans/calendar, social media marketing, content development, creative design management, and video/photo shoot planning • Published and bylined writer as a former lifestyle writer from Philippine-based publications • Established and streamlined processes for corporate PR, branding, and internal communications, ensuring seamless coordination between stakeholders in promoting both brand and product • Increased brand presence and equity through the strategic and creative preparation and development of entries to international business communications awards, including PR News Awards, IABC Quill, and International Business Awards “Stevies,” leading to up to 70 nods won for PR, marketing, content, and change communications • Highly proficient in English, with a band score of 11, certified by the Canadian English Language Proficiency Index Program (CELPIP) April 2025.

Available to hire

• Highly accomplished marketing communications professional with more than ten years of experience in various industries, including Public Relations servicing agencies, tourism, transportation, and financial services in the Philippines. With a solid background in corporate public relations, internal communications, and marketing management, including preparation of marketing plans/calendar, social media marketing, content development, creative design management, and video/photo shoot planning
• Published and bylined writer as a former lifestyle writer from Philippine-based publications
• Established and streamlined processes for corporate PR, branding, and internal communications, ensuring seamless coordination between stakeholders in promoting both brand and product
• Increased brand presence and equity through the strategic and creative preparation and development of entries to international business communications awards, including PR News Awards, IABC Quill, and International Business Awards “Stevies,” leading to up to 70 nods won for PR, marketing, content, and change communications
• Highly proficient in English, with a band score of 11, certified by the Canadian English Language Proficiency Index Program (CELPIP) April 2025.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Membership Services & Community Support at YMCA of Greater Moncton

March 1, 2024 - Present

Delivered frontline service to more than 400 daily clients, supporting public programs and facility events while ensuring exceptional customer experience for YMCA members. Maintained service standards and promoted organizational values through effective management of inquiries, tours, and facility access.

Social Media Marketing Intern at Horizon Health Network

May 31, 2025 - August 14, 2025

Contributed to social and digital strategies supporting stakeholder engagement and developed strategic communications plans aligned with Horizon’s key messaging. Created and published content for social media platforms, tracked analytics, and provided insights for campaign planning using Hootsuite.

Manager – Public Relations & Organizational Communications at PJ Lhuillier, Inc. (PJLI)

June 30, 2023 - August 14, 2025

Led public relations and internal communications for the Philippines' top microfinancial services company. Executed nationwide campaigns promoting microsavings to 30 million clients and diversity and inclusion culture campaigns. Managed communications producing CAD$8.6M in media value, exceeding targets by 500%. Developed press releases, speeches, newsletters, and marketing collaterals, and managed events and webinars for diverse audiences. Partnered with multiple departments to deliver high-ROI campaigns and facilitated up to 70 local and international marketing awards.

Branding & Communications Manager at PhilhealthCare, Inc. (PhilCare)

June 30, 2017 - August 14, 2025

Developed branding and communications campaigns to grow health plan membership, handled public relations generating CAD$119,000 media value annually on a modest budget. Collaborated on event management, program activations, ROI tracking, and concept development with cross-functional teams while managing internal and external company events.