I am a creative graphic designer with a marketing mindset and over 5 years of progressive experience in developing branded artwork for digital and physical applications. I have a proven track record of supporting marketing teams in executing comprehensive marketing strategies across diverse industries including retail, hospitality, and consumer brands. I am expert in Adobe Creative Suite with strong analytical skills for interpreting data to drive design decisions and evaluate campaign performance. I am passionate about driving business growth through impactful visual communication and strategic marketing implementation.…

Lanre Ogunde

I am a creative graphic designer with a marketing mindset and over 5 years of progressive experience in developing branded artwork for digital and physical applications. I have a proven track record of supporting marketing teams in executing comprehensive marketing strategies across diverse industries including retail, hospitality, and consumer brands. I am expert in Adobe Creative Suite with strong analytical skills for interpreting data to drive design decisions and evaluate campaign performance. I am passionate about driving business growth through impactful visual communication and strategic marketing implementation.…

Available to hire

I am a creative graphic designer with a marketing mindset and over 5 years of progressive experience in developing branded artwork for digital and physical applications. I have a proven track record of supporting marketing teams in executing comprehensive marketing strategies across diverse industries including retail, hospitality, and consumer brands.

I am expert in Adobe Creative Suite with strong analytical skills for interpreting data to drive design decisions and evaluate campaign performance. I am passionate about driving business growth through impactful visual communication and strategic marketing implementation.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer & Marketing Consultant
June 1, 2022 - Present
Led design and development of branded artwork for digital and physical applications for diverse clients including museums and media companies. Implemented comprehensive marketing strategies by creating cohesive visual identities and campaign materials across multiple touchpoints. Designed responsive websites and marketing collateral using industry-standard tools, directly contributing to improved client business performance. Analyzed campaign performance data to refine design approaches and optimize marketing effectiveness for client businesses. Collaborated closely with business owners to understand growth objectives and translate them into compelling visual marketing strategies.
Graphic Designer / Art Director (Social) at Digitas (A Publicis Groupe Company)
March 31, 2022 - August 25, 2025
Supported Head of Marketing and senior team in executing marketing activities across multiple global brands in retail and consumer sectors. Led design and development of branded artwork for digital campaigns across social media, display advertising, and out-of-home applications. Interpreted campaign data using Google Analytics and Facebook Business Manager to evaluate performance and inform design decisions, achieving 30% improvement in campaign effectiveness. Implemented creative marketing strategies including social media campaigns, influencer collaborations, and branded content, resulting in 10% month-on-month growth. Collaborated with cross-functional marketing teams to ensure consistent brand implementation across all customer touchpoints. Managed multiple concurrent projects while supporting the wider marketing team's strategic objectives.
Brand & Marketing Executive at Twin Waters Center
February 29, 2020 - August 25, 2025
Led graphic design and marketing strategy implementation for retail and hospitality brands within growing business portfolio. Designed and developed branded artwork for digital and physical applications including signage, promotional materials, and digital campaigns. Supported marketing team in executing comprehensive marketing activities across four restaurant brands, generating over 15 million impressions. Analyzed campaign performance data to evaluate effectiveness and make data-driven decisions for future marketing initiatives. Directly contributed to business growth through strategic marketing implementation and consistent brand application. Collaborated with cross-functional teams to ensure successful project delivery and alignment with business objectives.

Education

MSc Digital Marketing at University of Bedfordshire, UK
July 1, 2023 - July 1, 2023

Qualifications

Webflow Certification Exam
May 1, 2023 - August 25, 2025
Google Digital Marketing & E-commerce Professional Certificate
September 1, 2022 - August 25, 2025

Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Consumer Goods
    SBNL Engineering Solutions
    When approached to revamp SBNL's brand identity, my aim was to encapsulate the precision and innovation synonymous with the oil and gas sector while maintaining a professional yet approachable aesthetic. The chosen color palette features tones of grey, symbolizing reliability and sophistication, while the vibrant orange injects a dynamic energy, representing SBNL's commitment to forward-thinking solutions in the engineering landscape. In the brand strategy phase, a deep exploration into SBNL's values and competitive position laid the foundation for a cohesive identity. The tagline "Precision Perfected, Solutions Delivered" was strategically crafted to succinctly communicate the core values of reliability and excellence. The grey and orange colour scheme was chosen not only for its aesthetic appeal but also to evoke a sense of trust (grey) and innovation (orange) within the industry. View full Project here: https://www.twine.net/signin graphicdesigner branding logo designer webdesigner…
    BRANDING FOR LUXURY JEWELLER
    Asaricci is a luxury jewelry brand that goes beyond adornment, crafting pieces that embody sophistication, individuality, and inner strength. Designed for the modern woman, the brand seamlessly blends artisanal craftsmanship with timeless elegance, creating jewelry that serves as both a statement and a symbol of empowerment. Every detail, from the refined materials to the exquisite finishing, reflects Asaricci’s commitment to authenticity and exceptional quality. I developed a visual identity that captures Asaricci’s prestige while ensuring a personal connection with its audience. The branding features bold yet delicate typography, a rich color palette of dark shades of blue, champagne gold, and ivory, and luxurious packaging designed to elevate the customer experience. Every brand element reinforces the narrative of exclusivity, from the elegant logo to the storytelling-driven messaging that speaks to ambition and self-expression. The refined brand identity positioned Asaricci as a sophisticated yet empowering luxury brand, resonating deeply with high-net-worth consumers. The cohesive design approach strengthened brand perception, enhanced customer loyalty, and contributed to a successful launch. Asaricci is more than fine jewelry, it is a reflection of strength, confidence, and timeless beauty. Full case-study: https://www.twine.net/signin illustrator graphicdesigner BRANDING…
    FIORE WELLNESS SPA BRANDING
    Fiore sought a brand identity that encapsulated its mission of offering transformative experiences in breathtaking destinations. The challenge was to convey calmness, elegance, and exclusivity while reflecting the brand's dedication to women's wellness and the serene beauty of nature. I crafted a Logo and visual identity that centered around nature's textures and patterns, using natural forms in all design elements, from branded packaging to digital. The brand's essence was brought to life through: A calming colour palette of soft pastel blues inspired by water's tranquility. Graceful typography to evoke sophistication and luxury. A meticulously crafted floral emblem as the brand mark, symbolising growth, beauty, and connection. As the art director, I ensured every detail aligned with Fiore's mission to inspire growth, joy, and serenity. The cohesive brand identity positioned Fiore as a sanctuary of calm and rejuvenation, resonating deeply with its target audience of women seeking refined well-being experiences. The visual identity was praised for its elegance and authenticity, successfully reflecting the transformative and luxurious nature of Fiore's offerings. View Full Project: https://www.twine.net/signin branding logodesign logo branding designer…