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Hi, I'm Lara Vettor, a marketing expert with over 10 years of international experience in leading campaign strategy, creative development, and performance optimisation. I've recently relocated to Italy and am excited to bring a global perspective to ambitious brands, especially within the fast-growing SaaS and innovation ecosystems here. I'm passionate about translating customer insights into multi-channel campaigns that drive engagement, conversion, and brand equity. I thrive on managing cross-functional teams and agency partners to deliver impactful campaigns on time and within budget. With my strong expertise in marketing automation, CRM, and campaign analytics, I love diving into data to optimise campaign performance. Marketing is not just a job for me, but a deep passion, particularly around consumer behaviour, creative strategy, and creating seamless brand experiences across all touchpoints.…Hi, I'm Lara Vettor, a marketing expert with over 10 years of international experience in leading campaign strategy, creative development, and performance optimisation. I've recently relocated to Italy and am excited to bring a global perspective to ambitious brands, especially within the fast-growing SaaS and innovation ecosystems here. I'm passionate about translating customer insights into multi-channel campaigns that drive engagement, conversion, and brand equity. I thrive on managing cross-functional teams and agency partners to deliver impactful campaigns on time and within budget. With my strong expertise in marketing automation, CRM, and campaign analytics, I love diving into data to optimise campaign performance. Marketing is not just a job for me, but a deep passion, particularly around consumer behaviour, creative strategy, and creating seamless brand experiences across all touchpoints.

Lara Vettor

Marketing Strategist, Marketing Automation Specialist, Brand Strategist, +2

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Hi, I'm Lara Vettor, a marketing expert with over 10 years of international experience in leading campaign strategy, creative development, and performance optimisation. I've recently relocated to Italy and am excited to bring a global perspective to ambitious brands, especially within the fast-growing SaaS and innovation ecosystems here. I'm passionate about translating customer insights into multi-channel campaigns that drive engagement, conversion, and brand equity. I thrive on managing cross-functional teams and agency partners to deliver impactful campaigns on time and within budget. With my strong expertise in marketing automation, CRM, and campaign analytics, I love diving into data to optimise campaign performance. Marketing is not just a job for me, but a deep passion, particularly around consumer behaviour, creative strategy, and creating seamless brand experiences across all touchpoints.…Hi, I'm Lara Vettor, a marketing expert with over 10 years of international experience in leading campaign strategy, creative development, and performance optimisation. I've recently relocated to Italy and am excited to bring a global perspective to ambitious brands, especially within the fast-growing SaaS and innovation ecosystems here. I'm passionate about translating customer insights into multi-channel campaigns that drive engagement, conversion, and brand equity. I thrive on managing cross-functional teams and agency partners to deliver impactful campaigns on time and within budget. With my strong expertise in marketing automation, CRM, and campaign analytics, I love diving into data to optimise campaign performance. Marketing is not just a job for me, but a deep passion, particularly around consumer behaviour, creative strategy, and creating seamless brand experiences across all touchpoints.

Available to hire

Hi, I’m Lara Vettor, a marketing expert with over 10 years of international experience in leading campaign strategy, creative development, and performance optimisation. I’ve recently relocated to Italy and am excited to bring a global perspective to ambitious brands, especially within the fast-growing SaaS and innovation ecosystems here. I’m passionate about translating customer insights into multi-channel campaigns that drive engagement, conversion, and brand equity.

I thrive on managing cross-functional teams and agency partners to deliver impactful campaigns on time and within budget. With my strong expertise in marketing automation, CRM, and campaign analytics, I love diving into data to optimise campaign performance. Marketing is not just a job for me, but a deep passion, particularly around consumer behaviour, creative strategy, and creating seamless brand experiences across all touchpoints.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Field Marketing Specialist – Revenue Growth at Hitachi Vantara

May 31, 2025 - July 18, 2025

Led APAC marketing strategy for enterprise technology solutions, aligning with global teams to drive demand, brand visibility, and pipeline growth. Partnered with sales, product, and engineering teams to plan and execute executive briefings, roadshows, and customer events. Localised content and messaging for regional markets, supported ABM initiatives, and monitored market trends to inform positioning and competitive response. Delivered high-impact multichannel campaigns through data-led optimisation and performance tracking. Key achievements include launching Hitachi ANZ’s first integrated digital campaign with 400K+ impressions, managing paid LinkedIn campaigns, building and leading an ABM program that increased pipeline by 10%, and delivering 15+ brand activations exceeding ROI goals.

Brand Campaign Manager – APAC (contract) at Salesforce

August 31, 2023 - July 18, 2025

Led brand and product marketing campaigns across ANZ, ASEAN, and India, aligned regional strategy with global teams. Directed full campaign lifecycle across digital, TV, social, and branded partnerships. Managed media and creative agencies, localised content, and refined messaging using performance data. Developed Google Analytics dashboards to track campaign success. Collaborated with Sales, Product, Field Marketing, Customer Marketing, Operations, and global brand leads to deliver cohesive, high-impact experiences across multiple channels. Key achievements include delivering 60%+ of ANZ pipeline from marketing leads, increasing ROI by 13%, quadrupling page sessions, and leading Salesforce World Tour and Formula 1 sponsorships activations.

Salesforce Marketing Cloud Consultant at Katzion a GlobalLogic Company (Agency)

September 30, 2021 - July 18, 2025

Managed end-to-end marketing automation projects for leading automotive brands (Volkswagen, Cupra, Audi) using Salesforce Marketing Cloud. Oversaw campaign planning and execution across email, SMS, and push channels, designed dynamic templates, and orchestrated customer journeys. Led data segmentation for personalised communication. Provided strategic recommendations based on analytics, optimised workflows to improve efficiency. Increased engagement by 25%, reduced time-to-launch by 20%, and delivered actionable insights enhancing campaign outcomes.

Marketing Automation Consultant at Blind and Low Vision Foundation

May 31, 2021 - July 18, 2025

Implemented and optimised marketing automation with Salesforce Marketing Cloud for personalised communications. Created email campaigns using AMPscript and HTML, achieved higher engagement rates, handled data queries with SQL for targeted campaigns, and managed agency collaborations. Improved data accuracy and system functionality, driving additional revenue and operational cost savings.

Senior Account Manager at Digital Alchemy

August 31, 2020 - July 18, 2025

Led multi-channel campaign delivery for enterprise clients including Spark and ASB Bank. Managed a team of campaign specialists and creatives, ensured timely delivery and quality output. Provided data insights, handled budgets, resource allocation, and client relations with strategic reporting. Self-taught HTML, CSS, AMPscript and SQL to enhance delivery. Improved account ROI through strategic planning and process streamlining.

Marketing Campaign Executive at Loyalty New Zealand

July 31, 2018 - July 18, 2025

Led end-to-end digital and loyalty marketing campaigns via Flybuys programme for key accounts. Managed campaign planning, creative briefing, execution across digital, print, and in-store channels. Used loyalty data for segmentation, targeting, and optimisation, coordinated with media planning to meet KPIs and boost customer engagement.