Available to hire
Hi, I’m Lara Henrot, a results-driven Digital Marketing & Communications Manager based in Brussels, Belgium. I design engaging campaigns and content that build brands and deliver measurable results, with a focus on storytelling, social media management, and data-driven analytics.
I collaborate with freelancers and internal teams to manage end-to-end marketing projects, optimize ROI using tools like Google Analytics and HubSpot, and continuously refine our messaging across social media, newsletters, blogs, and video content.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
French
Fluent
English
Fluent
Dutch
Beginner
Work Experience
Digital Marketing Manager at Premium Alliance
February 1, 2023 - PresentDeveloped marketing campaigns including SEO, SEA, Meta Ads and LinkedIn Ads; managed community on LinkedIn, Instagram, Facebook, and Pinterest; created content using Canva, Meta, and CapCut; developed newsletters through Mailchimp and Hubspot; authored press articles. Designed billboards, catalogues, flyers using Adobe Illustrator, InDesign and Canva; supervised 3D productions for property projects. Managed website content: updating articles, keywords, calls to action, photos, and handling customer requests. Led project management by launching real estate projects with freelance teams and managing marketing budgets in the real estate sector.
Communication Assistant (Traineeship) at Nicecom
April 1, 2019 - August 23, 2025Handled content creation and community management; organized events and product placements for luxury brands such as Nikki Beach, Taittinger, and Salon de l'Auto; developed pop-up stores; worked in events sector.
Communication Assistant (Traineeship) at Inditex Group
December 1, 2021 - August 23, 2025Managed press and influencer relations for Zara, Bershka, Pull & Bear, etc.; wrote and distributed press releases; managed product placements to increase brand awareness. Operated exclusively in English within an international environment in the textile sector.
Receptionist at Villa Empain
December 31, 2022 - August 23, 2025Managed cash desk, stock, secretarial work and mailbox; performed bar, reception and cloakroom tasks at events.
Receptionist at Chirec Group
December 31, 2019 - August 23, 2025Welcomed and admitted patients at Hôpital Sainte-Anne Saint-Rémi; handled room inventory at Delta Hospital.
Digital Marketing Manager at Premium Alliance
February 1, 2023 - PresentDeveloped marketing campaigns including SEO, SEA, Meta Ads, and LinkedIn Ads; managed community on LinkedIn, Instagram, Facebook, and Pinterest; created content with Canva, Meta, and CapCut; produced newsletters using Mailchimps and Hubspot; wrote press articles. Designed billboards, catalogues, and flyers using Adobe Illustrator, InDesign, and Canva. Supervised 3D productions for property projects. Managed website by regularly updating articles, keywords, photos, and customer requests. Led projects and teamwork by launching real estate projects in collaboration with freelance teams and managing marketing budgets.
Communication Assistant (Traineeship) at Nicecom
April 1, 2019 - August 23, 2025Created content and managed communities. Organized events and product placements for brands and services such as Nikki Beach, Taittinger, and Salon de l'Auto. Developed pop-up stores.
Communication Assistant (Traineeship) at Inditex Group
December 1, 2021 - August 23, 2025Managed press and influencer relations for brands including Zara, Bershka, Pull & Bear. Wrote and distributed press releases and managed product placements to increase brand awareness. Worked in an international environment exclusively in English in the textile sector.
Receptionist at Villa Empain
January 1, 2022 - August 23, 2025Managed cash desk, stock management, secretarial work, and mailbox management. Assisted in events including bar, reception, and cloakroom.
Receptionist at Chirec Group
January 1, 2019 - August 23, 2025Handled welcoming and admitting patients at Hôpital Sainte-Anne Saint-Rémi. Managed room inventory at Delta Hospital.
Marketing Manager at Premium Alliance
February 1, 2023 - PresentResponsible for digital marketing and content creation, including digital strategy and campaign development such as SEO and SEA. Managed community platforms including LinkedIn, Instagram and Facebook. Designed visual marketing assets such as billboards, catalogs, flyers, and supervised 3D productions for property projects. Managed projects such as real estate project launches, website restructuring and marketing budget management.
Communication Assistant (Traineeship) at INDITEX Group
December 1, 2021 - August 26, 2025Managed press and influencer relations for brands such as Zara, Bershka, Pull & Bear. Wrote and distributed press releases. Managed product placements to increase brand awareness. Worked in an international environment exclusively in English.
Event Communication (Traineeship) at NiceCom
April 1, 2019 - August 26, 2025Created content and managed community. Organized events, product placements for brands and services like Nikki Beach, Taittinger, Salon de l'Auto, among others. Developed pop-up stores.
Receptionist at Villa Empain
January 1, 2022 - August 26, 2025Performed reception duties.
Cash Desk, Stock Management, Secretarial Work, Mailbox Management at Chirec Group
January 1, 2019 - August 26, 2025Managed cashier desk, stock, secretarial tasks, and mailbox management.
Press and Influencer Relations Manager at Inditex Group
December 31, 2021 - September 22, 2025Led press and influencer relations for Inditex brands (e.g., Zara, Bershka, Pull & Bear). Wrote and distributed press releases, and managed product placements to raise brand awareness. Worked in an international, English-speaking environment.
Event Communications Trainee at NiceCom
April 30, 2019 - September 22, 2025Supported event communications, handle cashier/stock management, secretarial duties, and mailbox management. Assisted with bar, reception, and cloakroom operations during events.
Communication Assistant (Traineeship) at Inditex Group
December 31, 2021 - September 22, 2025Press and influencer relations management (Zara, Bershka, Pull & Bear, etc.); Writing and distributing press releases; Managing product placements to increase brand awareness; International environment; English
Digital Marketing Manager / Communications Assistant (Traineeship) at Inditex Group
December 1, 2021 - September 22, 2025Press and influencer relations management (Zara, Bershka, Pull & Bear, etc.); Writing and distributing press releases; Managing product placements to increase brand awareness; International environment exclusively in English.
Digital Marketing Manager
February 1, 2023 - PresentResponsible for developing and executing digital marketing strategies, content production, SEO/SEA, social media, CRM management, and coordination with freelancers. Focus on luxury branding and real estate campaigns; aligns content with brand objectives and performance metrics.
Communications Assistant (Traineeship) at Inditex Group
December 31, 2021 - September 22, 2025Press and influencer relations management for Zara, Bershka, Pull& Bear; wrote and distributed press releases; managed product placements to increase brand awareness; worked in an international environment with English as the working language.
Events Communications (Traineeship) at Nice Company
April 30, 2019 - September 22, 2025Cash desk, stock management, secretarial tasks, mailbox management; contributed to event planning and management activities, including bar receptions and cloakroom organization.
Digital Marketing & Communications Manager at Premium Alliance
February 1, 2023 - December 1, 2025Managed social media platforms and digital advertising campaigns (Meta Ads, LinkedIn Ads, Google Ads); increased social engagement by 60% and website traffic by 45%; created digital content, newsletters, blog articles, and video content using Adobe Premiere Pro, Adobe Suite, Canva and CapCut; collaborated with freelancers and internal teams to manage marketing projects; monitored campaign performance using Google Analytics, HubSpot (CRM/SaaS), and optimized ROI.
Communication Assistant at Index Group
September 1, 2021 - December 1, 2021Managed press and influencer relations for brands including Zara, Bershka, and Pull & Bear; drafted and distributed press releases; analyzed product placements to maximize brand visibility.
Communication Assistant at NiceCom
January 1, 2019 - April 1, 2019Developed social media content and visual assets using Figma and Canva; organized events and pop-up stores; built partnerships to enhance customer experience.
Reception & Administrative Support at Villa Empain / Chirec Group
January 1, 2016 - January 1, 2022Provided customer and patient support; managed administrative tasks, emails, and secretarial duties; handled cash, inventory, and event logistics.
Education
Master's degree at Universidad CEU San Pablo
February 1, 2022 - June 1, 2022Bachelor's degree at Université Catholique de Louvain
January 1, 2019 - January 1, 2022 at ESA Saint-Luc Bruxelles
January 1, 2016 - January 1, 2019Master's degree at Universidad CEU San Pablo
February 1, 2022 - June 1, 2022Bachelor's degree at Université Catholique de Louvain
January 1, 2019 - January 1, 2022Bachelor's degree at ESA Saint-Luc Bruxelles
January 1, 2016 - January 1, 2019Master's degree at Universidad CEU San Pablo
February 1, 2022 - June 1, 2022Bachelor's degree at Université Catholique de Louvain ESASaint-Luc Bruxelles
September 1, 2016 - June 1, 2019Bachelor's Degree at Saint-Luc Brussels
January 1, 2016 - January 1, 2019Master's Degree at Universidad CEU San Pablo
January 1, 2019 - January 1, 2022Certificate at Premium Alliance
February 1, 2023 - September 22, 2025 at Universidad CEU San Pablo
January 1, 2016 - January 1, 2019 at Université Catholique de Louvain – Saint-Luc Brussels
January 1, 2019 - January 1, 2022 at Premium Alliance
February 1, 2023 - September 22, 2025Master's degree at Erasmus+ Programme, Madrid
February 1, 2022 - June 1, 2022Bachelor's degree at Universidad CEU San Pablo; Université Catholique de Louvain; Saint-Luc Brussels
January 1, 2019 - January 1, 2022Soft Skills Training at Premium Alliance
February 1, 2023 - September 22, 2025Master's degree in Marketing at Universidad CEU San Pablo
February 1, 2022 - June 1, 2022Bachelor's degree at Université Catholique de Louvain (Saint-Luc Brussels)
September 1, 2019 - June 30, 2022Additional training / certificate at Premium Alliance
February 1, 2023 - September 22, 2025Master's at Université Catholique de Louvain
January 1, 2019 - January 1, 2022Erasmus+ Digital Marketing Specialization at Universidad CEU San Pablo, Madrid
February 1, 2022 - June 1, 2022Bachelor's at ESA Saint-Luc Brussels
January 1, 2016 - January 1, 2019Qualifications
Driving licence
January 11, 2030 - August 23, 2025Driving licence B
January 11, 2030 - August 23, 2025Driving licence B
January 11, 2030 - August 26, 2025Industry Experience
Real Estate & Construction, Healthcare, Retail, Media & Entertainment, Professional Services, Education, Travel & Hospitality, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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