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Creative Designer with experience in brand identity, visual storytelling, and project management across luxury, hospitality, fashion, and events. Skilled at transforming concepts into cohesive brand experiences from strategy to execution while collaborating with clients and cross-functional teams. Hands-on professional in visual design tools and client communication, with strengths in art direction, creative strategy, presentation design, and end-to-end project delivery. Experienced leading teams, managing budgets, coordinating production timelines, and translating ideas into clear visual systems for both digital and event experiences.…Creative Designer with experience in brand identity, visual storytelling, and project management across luxury, hospitality, fashion, and events. Skilled at transforming concepts into cohesive brand experiences from strategy to execution while collaborating with clients and cross-functional teams. Hands-on professional in visual design tools and client communication, with strengths in art direction, creative strategy, presentation design, and end-to-end project delivery. Experienced leading teams, managing budgets, coordinating production timelines, and translating ideas into clear visual systems for both digital and event experiences.

Laraine Calista

Graphic Designer, Brand Designer, Brand Strategist, +2

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Creative Designer with experience in brand identity, visual storytelling, and project management across luxury, hospitality, fashion, and events. Skilled at transforming concepts into cohesive brand experiences from strategy to execution while collaborating with clients and cross-functional teams. Hands-on professional in visual design tools and client communication, with strengths in art direction, creative strategy, presentation design, and end-to-end project delivery. Experienced leading teams, managing budgets, coordinating production timelines, and translating ideas into clear visual systems for both digital and event experiences.…Creative Designer with experience in brand identity, visual storytelling, and project management across luxury, hospitality, fashion, and events. Skilled at transforming concepts into cohesive brand experiences from strategy to execution while collaborating with clients and cross-functional teams. Hands-on professional in visual design tools and client communication, with strengths in art direction, creative strategy, presentation design, and end-to-end project delivery. Experienced leading teams, managing budgets, coordinating production timelines, and translating ideas into clear visual systems for both digital and event experiences.

Available to hire

Creative Designer with experience in brand identity, visual storytelling, and project management across luxury, hospitality, fashion, and events. Skilled at transforming concepts into cohesive brand experiences from strategy to execution while collaborating with clients and cross-functional teams.

Hands-on professional in visual design tools and client communication, with strengths in art direction, creative strategy, presentation design, and end-to-end project delivery. Experienced leading teams, managing budgets, coordinating production timelines, and translating ideas into clear visual systems for both digital and event experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Advanced

Indonesian

Fluent

Work Experience

Creative Designer / Sales Executive / Project Manager / Social Media Specialist at Frans Decor

July 1, 2025 - June 1, 2026

Generated new business through direct outreach and strategic partnerships with wedding organizers and event vendors. Prepared approximately 30 detailed project breakdowns and quotations per cycle, achieving about a 33% conversion rate. Conceptualized and designed custom mood boards using Procreate and Canva aligned with client vision and branding. Created 3D visualizations using SketchUp and Procreate for presentation and execution clarity. Oversaw end-to-end procurement of décor materials, including vendor negotiation, budgeting, and quality control. Coordinated closely with field teams to ensure seamless on-site execution of wedding and event décor installations. Led Instagram content strategy and social media management to enhance brand visibility and client engagement.

Freelance Wedding Organizer / Wedding Planner (Project-based) at Orange Wedding Planner

May 1, 2025 - Present

Hired as staff to support wedding production, including organizing the event and flower arrangement.

Executive Manager at CV. Dapur Generasi Masa Kini

December 1, 2024 - July 1, 2025

Led more than 30 employees to fulfill orders for large-scale and intimate events for clients such as Prudential. Managed budgets, production schedules, and resource planning to ensure high-quality service and client satisfaction. Delivered over 1,000 orders per month, contributing to company growth to over Rp. 20,000,000 per month in revenue within 9 months.

Business Owner at Calista Collection

February 1, 2023 - December 1, 2024

Entrepreneur managing a clothing business from design and production to sales and customer service. Built strong client relationships and handled vendor management. Organized fashion showcases and product launches. Managed budgeting, scheduling, and logistics to ensure smooth operations and successful outcomes, processing over 500 packages per month in sales.

Marketing Executive at PT Kim Kim Marc

March 1, 2022 - January 1, 2023

Developed and executed marketing strategies for wholesale clients across multiple regions. Collaborated with design and sales teams to create seasonal lookbooks and marketing materials. Managed social media platforms to increase brand awareness and drive inquiries from retailers. Core competence in engaging digital content across platforms (Instagram, TikTok, YouTube, etc.).