Managed a multi‑brand collaboration campaign that generated IDR 160 billion in revenue and strengthened brand positioning. This collaboration was involving three local brands, Torch (suitcase), Merajut Kisah (scarf) and sobat gurun (sarong). The form of this collaboration was umrah equipment and outfit form each brand. The main message of this campaign was “This is more than just an exclusive umrah equipment, this is also a small move to support local industry”.

Led a CSR campaign in collaboration with Kopi Kenangan to boost brand awareness through Ramadan storytelling initiative. To amplifying this campaign digitally, i conducted a storytelling video concept which told about how the breadwinners struggle in ramadan days, and deserve a cup of coffee. The results from this campaign is So,we served 600 cups of coffee coffee and non coffee beverages twere distributed in KANA Jakarta and another in 7 days.

Led the communication strategy with creating a representation who will describe about the brand.
So we made an icon named KArel and NAna. These two are couple who married with different taste of interior desain. Karel is transitional and Nana more modern. Those statements are similar with KANA Furniture range product. Karel and Nana also potrayed as mixed race couples as an representation KANA’s dream from local to global. Untill now, Karel and Nana stiill become KANA furniture assets to promote it’s product. During the launching periode, Karel and Nana gained 2989 likes and 588 comments

After their success story from Surabaya, KANA Furniture opened it’s a new store in Kemang Jakarta. As a part of introduction to the customer and desainer community, KANA introduced a “Holiday Home” private viewing.
Holiday home was an exclusive in store ambience collaboration between KANA furniture and Hidajat Endramukti. Hidajat Endramukti is a well-known interior desainer from Surabaya with his transitional style. As a part of the launching i was directing an interview video for teaser concept. This launching content has a 549 comments and 89 likes during one month campaign periode

Developing in store event launching to mark a collaboration between KANA Furniture, Kohler, Studio Talk and Zen Tableware. The objective from this event was increasing brand awareness for KANA Furniture. The concept for this launching was creating a special corner for Kohler and Studio talk where customer and media could try their product. This campaign results are 5 national media coverage, 1577 likes and 137 comments