Larriza Dsouza

Available to hire

I’m a Marketing & Content Coordinator with hands-on experience in digital strategy, social media management, campaign planning, and cross-functional coordination.

About

I’m a Marketing & Content Coordinator with hands-on experience in digital strategy, social media management, campaign planning, and cross-functional coordination.
I excel at managing content calendars, reporting analytics, creating compelling digital assets, and supporting end-to-end marketing operations. I’m driven by results, adaptable in fast-paced environments, and committed to producing high-quality work that fuels brand growth and engagement.

  • 3 years' experience
  • Joined October 2025

Industry experience

  • Retail
  • Media & Entertainment
  • Education
  • Professional Services
  • Other

Work experience· 8 roles

Event Project Lead / Coordinator · Conestoga College (Navigating Tomorrow)Mar 2024 – Mar 2024 · 1 mo

Coordinated alumni event activities as part of an event unit that brings professionals from diverse industries together and supported the CSI Food Bank program while fostering valuable industry insights and connections.

Event Coordinator / Marketing Specialist · Waterloo & Kitchener (Ontario, Canada)Jul 2023 – Present · 3 yrs 5 mos

Delivered outstanding customer service, merchandising and visual standards, supported sales campaigns, and daily business operations. Completed Leadership in Development (LID) program; managed end-to-end store operations, coaching, KPIs, and store openings/closings. Increased sales through data-driven merchandising, visual planning, and inventory optimization. Served as Acting Department Manager, ensuring compliance, team performance, and training. Organized the Canesto ga College Alumni Meet to unite industry professionals, students, and alumni through keynote sessions and networking panels. Secured event sponsorships and exceeded fundraising targets for CSI Food Bank while driving strong social media engagement and positive attendee feedback.

Sales Advisor / Key Holder (Leader in Development) · H&MJul 2023 – Nov 2025 · 2 yrs 5 mos

Delivered commendable customer service, supported merchandising and visual standards, sales campaigns, and daily business operations. Completed Leadership in Development (L.I.D.) Program; managed end-to-end store operations, coaching, KPIs, store openings and closures. Increased sales through data-driven merchandising, visual planning, and inventory optimization. Served as Acting Department Manager, ensuring compliance, team performance, and training.

Digital Strategist Manager · Manhattan Communications - India Pvt. Ltd.Nov 2022 – Oct 2025 · 3 yrs
Influencer Marketing Intern · ThoughtPulp Technologies Pvt. Ltd.Nov 2022 – Nov 2022 · 1 mo
Digital Strategist Intern · Manhattan CommunicationsNov 2022 – Nov 2022 · 1 mo
Campus Ambassador · Viral FusionMay 2022 – May 2022 · 1 mo
Graphic Designer Volunteer – Team Marketing · Bookwallah OrganisationSep 2020 – Sep 2020 · 1 mo

Education· 5

Bachelor of Mass Media – Advertising · Sophia College2019 – 2022
Post Graduate Certificate in Strategic Marketing Communications · Conestoga College2023 – 2024
Bachelor's in Mass Media – Advertising · Sophia College, Mumbai, Maharashtra, India2019 – 2022
Post Graduate Certificate in Strategic Marketing Communications · Conestoga College, Kitchener, Ontario, Canada2023 – 2024

Certifications and awards

Post Graduate Certificate in Strategic Marketing Communications2023 – 2024
Leadership in Development (LID) program2030 – 2025
Ontario Graduate Certificate in Strategic Marketing Communications2023 – 2024
Leadership in Development (L.I.D.) Program2030 – 2025

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