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I’m a Marketing & Content Coordinator with hands-on experience in digital strategy, social media management, campaign planning, and cross-functional coordination. I excel at managing content calendars, reporting analytics, creating compelling digital assets, and supporting end-to-end marketing operations. I’m driven by results, adaptable in fast-paced environments, and committed to producing high-quality work that fuels brand growth and engagement.…I’m a Marketing & Content Coordinator with hands-on experience in digital strategy, social media management, campaign planning, and cross-functional coordination. I excel at managing content calendars, reporting analytics, creating compelling digital assets, and supporting end-to-end marketing operations. I’m driven by results, adaptable in fast-paced environments, and committed to producing high-quality work that fuels brand growth and engagement.

Larriza Dsouza

Content Strategist, Social Media Manager, Event Visualizer, +7

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I’m a Marketing & Content Coordinator with hands-on experience in digital strategy, social media management, campaign planning, and cross-functional coordination. I excel at managing content calendars, reporting analytics, creating compelling digital assets, and supporting end-to-end marketing operations. I’m driven by results, adaptable in fast-paced environments, and committed to producing high-quality work that fuels brand growth and engagement.…I’m a Marketing & Content Coordinator with hands-on experience in digital strategy, social media management, campaign planning, and cross-functional coordination. I excel at managing content calendars, reporting analytics, creating compelling digital assets, and supporting end-to-end marketing operations. I’m driven by results, adaptable in fast-paced environments, and committed to producing high-quality work that fuels brand growth and engagement.

Available to hire

I’m a Marketing & Content Coordinator with hands-on experience in digital strategy, social media management, campaign planning, and cross-functional coordination.
I excel at managing content calendars, reporting analytics, creating compelling digital assets, and supporting end-to-end marketing operations. I’m driven by results, adaptable in fast-paced environments, and committed to producing high-quality work that fuels brand growth and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Event Coordinator / Marketing Specialist at Waterloo & Kitchener (Ontario, Canada)

July 2, 2023 - Present

Delivered outstanding customer service, merchandising and visual standards, supported sales campaigns, and daily business operations. Completed Leadership in Development (LID) program; managed end-to-end store operations, coaching, KPIs, and store openings/closings. Increased sales through data-driven merchandising, visual planning, and inventory optimization. Served as Acting Department Manager, ensuring compliance, team performance, and training. Organized the Canesto ga College Alumni Meet to unite industry professionals, students, and alumni through keynote sessions and networking panels. Secured event sponsorships and exceeded fundraising targets for CSI Food Bank while driving strong social media engagement and positive attendee feedback.

Digital Strategist Manager at Manhattan Communications - India Pvt. Ltd.

November 30, 2022 - October 16, 2025

Managed multi-client social media calendars and designed 100+ posts monthly, increasing engagement by 20%. Conducted market research, competitive analysis, and compiled intelligence reports to improve campaign ROI. Collaborated on 30+ creative assets, 10+ marketing pitch decks, and social media analysis helped secure four new client partnerships.

Sales Advisor / Key Holder (Leader in Development) at H&M

July 1, 2023 - November 21, 2025

Delivered commendable customer service, supported merchandising and visual standards, sales campaigns, and daily business operations. Completed Leadership in Development (L.I.D.) Program; managed end-to-end store operations, coaching, KPIs, store openings and closures. Increased sales through data-driven merchandising, visual planning, and inventory optimization. Served as Acting Department Manager, ensuring compliance, team performance, and training.

Digital Strategist Intern at Manhattan Communications

November 1, 2022 - November 1, 2022

Managed multi-client social media calendars and designed 100+ posts monthly, increasing engagement by 20%. Conducted market research, competitive analysis, and compiled intelligence reports and performance reporting to improve campaign ROI by 25%. Collaborated on 30+ creative assets, 10+ marketing pitch decks, and social media analysis, helping secure four new client partnerships.

Influencer Marketing Intern at ThoughtPulp Technologies Pvt. Ltd.

November 1, 2022 - November 1, 2022

Called, messaged, and sourced influencers for brand campaigns. Contacted influencers' management and facilitated onboarding and deliverables, ensuring on-time delivery for brand campaigns and evaluating deliverables against standards and requirements. Coordinated payments and maintained influencer database.

Campus Ambassador at Viral Fusion

May 1, 2022 - May 1, 2022

Created user-generated content for brands including Red Bull, Spotify, and Pepsi; participated in online campaigns and engagement initiatives to boost brand reach.

Graphic Designer Volunteer – Team Marketing at Bookwallah Organisation

September 1, 2020 - September 1, 2020

Created digital illustrations for the organization’s Instagram and Facebook pages. Collaborated with Mumbai-based marketing team to plan monthly content calendars, implemented the 2020 Giving Tuesday campaign to raise funds for orphans, and produced content using Adobe Illustrator and InDesign.

Event Project Lead / Coordinator at Conestoga College (Navigating Tomorrow)

March 1, 2024 - March 1, 2024

Coordinated alumni event activities as part of an event unit that brings professionals from diverse industries together and supported the CSI Food Bank program while fostering valuable industry insights and connections.