Marisol Velasco Navas

Founder at Las Socias

Dos apasionadas del marketing que nos hemos juntado para cambiar la manera en que las marcas se conectan con las personas con 15 años de experiencia Somos "Las Socias", y juntas combinamos creatividad, estrategia y experiencia para diseñar soluciones frescas, auténticas y orientadas a resultados. Creemos que el marketing no solo se trata de vender, sino de crear conexiones que trascienden. -- Two marketing enthusiasts who have joined forces to change the way brands connect with people, drawing on 15 years of experience. We are "The Partners," and together we combine creativity, strategy, and experience to design fresh, authentic, and results-oriented solutions. We believe that marketing is not just about selling, but about creating connections that last.

Developed digital marketing plan across three brands; established multi-channel client strategies, including unlocking new brand opportunities; managed social media profiles and influencer activations.

Development and launch of SEM & PPC campaigns; ran A/B tests to improve conversion rate and profitability; managed monthly performance budgets and analysis/reporting of campaign performance.

Lead PPC & SEO team across Spain and Portugal; development of Paid and SEO strategies across channels; reporting and analysis of channel performance; identified new opportunities for growth and profitability.

Development of traffic strategies and management of partner budgets (SEM, Social, remarketing, affiliation, app); daily monitoring of results with weekly and monthly reporting; monitoring of branding projects and creation of competitor benchmarks; identification and proposal of new opportunities.

Influencer marketing strategy for 2020; management of social media profiles as Primor and influencer activations.

Marketing Executive: Developed Digital Marketing Plan across all three brands; established and deployed multi-channel client strategy; activation of Meta, Instagram, LinkedIn and Google Ads; SEO activation; Best-in-Class SEO activation.

Development of traffic strategies and management of partner budgets (SEM, Social, remarketing, affiliation, app). Daily monitoring of results with weekly and monthly reporting. Monitoring branding projects and creation of competitor benchmarks. Identification and proposal of new opportunities.