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Hi, I’m Lau Albjerg, a dynamic Brand Strategist and Marketing Consultant with over 15 years of experience driving growth across EMEA. I excel at turning insights into actionable strategies, reviving brands, and aligning teams around a clear vision. My approach blends creative storytelling with rigorous analytics to deliver measurable results, from go-to-market programs to multi-market brand activations.\n\nOutside work, I bring lived experience and a passion for diversity and inclusion, leading with empathy and a solution-focused mindset. I’m outgoing, collaborative, and energized by helping people and organizations unlock their potential.…Hi, I’m Lau Albjerg, a dynamic Brand Strategist and Marketing Consultant with over 15 years of experience driving growth across EMEA. I excel at turning insights into actionable strategies, reviving brands, and aligning teams around a clear vision. My approach blends creative storytelling with rigorous analytics to deliver measurable results, from go-to-market programs to multi-market brand activations.\n\nOutside work, I bring lived experience and a passion for diversity and inclusion, leading with empathy and a solution-focused mindset. I’m outgoing, collaborative, and energized by helping people and organizations unlock their potential.

Lau Albjerg

Brand Strategist, Marketing Strategist, Growth Marketer, +7

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Hi, I’m Lau Albjerg, a dynamic Brand Strategist and Marketing Consultant with over 15 years of experience driving growth across EMEA. I excel at turning insights into actionable strategies, reviving brands, and aligning teams around a clear vision. My approach blends creative storytelling with rigorous analytics to deliver measurable results, from go-to-market programs to multi-market brand activations.\n\nOutside work, I bring lived experience and a passion for diversity and inclusion, leading with empathy and a solution-focused mindset. I’m outgoing, collaborative, and energized by helping people and organizations unlock their potential.…Hi, I’m Lau Albjerg, a dynamic Brand Strategist and Marketing Consultant with over 15 years of experience driving growth across EMEA. I excel at turning insights into actionable strategies, reviving brands, and aligning teams around a clear vision. My approach blends creative storytelling with rigorous analytics to deliver measurable results, from go-to-market programs to multi-market brand activations.\n\nOutside work, I bring lived experience and a passion for diversity and inclusion, leading with empathy and a solution-focused mindset. I’m outgoing, collaborative, and energized by helping people and organizations unlock their potential.

Available to hire

Hi, I’m Lau Albjerg, a dynamic Brand Strategist and Marketing Consultant with over 15 years of experience driving growth across EMEA. I excel at turning insights into actionable strategies, reviving brands, and aligning teams around a clear vision. My approach blends creative storytelling with rigorous analytics to deliver measurable results, from go-to-market programs to multi-market brand activations.\n\nOutside work, I bring lived experience and a passion for diversity and inclusion, leading with empathy and a solution-focused mindset. I’m outgoing, collaborative, and energized by helping people and organizations unlock their potential.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Danish

Fluent

English

Fluent

Swedish

Intermediate

German

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Brand Strategy Consultant & Corporate Trainer at Self-employed

January 1, 2019 - Present

Freelance consultancy delivering brand strategy, corporate training, agency briefings, project management, UX optimization and launch processes. Developed creative concepts and digital assets; provided general brand management and business development consulting.

Executive Life Coach at Hello Ezra

January 1, 2021 - Present

Online Digital Project Manager & Career Transition Consultant. Delivered workshops on leveraging Social Media for personal branding; provided 1-to-1 coaching on LinkedIn job search and networking; managed online candidate spaces to boost usability and engagement.

Career Transition Consultant at LHH (Lee Hecht Harrison)

July 1, 2019 - February 29, 2020

Based at the London City office, driving up digital capabilities and services to candidates. Delivered workshops on social media for personal branding and provided 1-to-1 coaching on LinkedIn job search and networking. Maintained online candidate space to improve usability and engagement.

Senior Brand Manager Nordic Europe at Colgate-Palmolive

September 1, 2016 - December 31, 2018

Led P&L across Nordic Europe, managed multi-market brand activations and budgets, and drove market-leading growth across Copenhagen & London with cross-market collaboration.

Brand Manager Nordic Region at Beiersdorf / NIVEA

October 1, 2012 - August 31, 2016

Brand Manager for the Nordic region, including Nordic OTC; subsequent secondment as Key Account Manager overseeing major Nordic partnerships.

Brand Manager for North/West Europe at GlaxoSmithKline (GSK)

September 1, 2011 - December 31, 2012

Brand Manager across North & West Europe, focusing on Nordic OTC and regional brand initiatives.

Brand Manager Nordic OTC at Beiersdorf / NIVEA

January 1, 2009 - December 31, 2011

Brand management for Nordic OTC portfolio across Nordic markets, driving growth and activation plans.

Demand Planner at Beiersdorf / NIVEA

January 1, 2007 - December 31, 2009

Demand planning responsibilities supporting regional supply chain and sales planning.

Career Transition Consultant / Digital Project Manager at LHH (Lee Hecht Harrison)

July 1, 2019 - February 1, 2020

Delivered workshops on leveraging Social Media for personal branding; provided 1-to-1 coaching to candidates on LinkedIn job search and networking; maintained online candidate spaces to improve usability and engagement of digital services.

Senior Brand Manager at Colgate-Palmolive

September 1, 2016 - December 31, 2018

End-to-end P&L responsibilities; managed multi-million media budget and brand activation initiatives; led regional activities pre-redundancy in late 2018; expanded roles across Copenhagen and London.

Brand Manager & Key Account Manager at Beiersdorf (NIVEA)

October 1, 2012 - August 1, 2016

Brand management and key account responsibilities across the Nordic and Benelux regions; supported dual regional portfolio growth.

Brand Manager at GlaxoSmithKline (GSK)

November 1, 2011 - September 1, 2012

Senior Brand Manager for Nordic & West Europe; led regional brand initiatives.

Brand Manager - Nordic OTC at Beiersdorf (NIVEA) / Nordic OTC

January 1, 2009 - December 31, 2011

Brand management across Nordic OTC portfolio; contributed to market growth.

Marketing Coordinator at QA Departments

February 10, 2005 - October 1, 2007

Coordinated marketing activities; supported campaign execution and collateral development.

Brand Strategy Consultant, Executive Coach & Corporate Trainer at Self-Employed

January 1, 2019 - Present

Conceptualised and launched an online coaching and corporate training marketplace; provided brand management, growth marketing, UX optimization, and go-to-market coaching across UK & Spain; delivered bespoke executive coaching and corporate training programs for diverse, multinational clients; led projects from discovery to implementation, enabling cross-market growth and improved performance.

Brand Manager & Key Account Manager at Beiersdorf / NIVEA

October 1, 2012 - August 1, 2016

Full P&L responsibility for the NIVEA MEN portfolio across the Nordic and Benelux regions; built a robust Key Account ecosystem; delivered growth across markets.

Brand Manager for Nordic OTC at GlaxoSmithKline (GSK)

January 1, 2009 - January 1, 2011

Nordic OTC portfolio management with focus on market activation and regional collaboration.

Demand Planner at GlaxoSmithKline (GSK) Copenhagen

January 1, 2007 - January 1, 2009

Demand planning responsibilities supporting Nordic OTC; contributed to brand strategy and cross-functional projects.

Marketing Coordinator at Q Apartments (Copenhagen)

October 1, 2005 - October 1, 2007

Coordinated marketing activities and campaigns across markets; supported brand-building initiatives early in career.