Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hello! I’m Laura Deancer, a copywriter and creative content strategist with over a decade of experience shaping messages for LATAM brands across digital, social, and traditional channels. I thrive on turning briefs into clear, emotionally resonant concepts and crafting content that moves audiences to act. I specialize in cross‑channel campaigns, content strategy, and storytelling, balancing fast turnarounds with strategic thinking. I’m passionate about music and art, and I enjoy exploring new ways to tell stories on platforms like Instagram while keeping brand values at the center. Throughout my career I have led creative concepts for large regional brands, developed 360° campaigns, and collaborated with marketing teams to deliver high‑quality content on short timelines. My approach blends data‑driven insights with human‑centered storytelling to connect with diverse audiences across LATAM and beyond.…Hello! I’m Laura Deancer, a copywriter and creative content strategist with over a decade of experience shaping messages for LATAM brands across digital, social, and traditional channels. I thrive on turning briefs into clear, emotionally resonant concepts and crafting content that moves audiences to act. I specialize in cross‑channel campaigns, content strategy, and storytelling, balancing fast turnarounds with strategic thinking. I’m passionate about music and art, and I enjoy exploring new ways to tell stories on platforms like Instagram while keeping brand values at the center. Throughout my career I have led creative concepts for large regional brands, developed 360° campaigns, and collaborated with marketing teams to deliver high‑quality content on short timelines. My approach blends data‑driven insights with human‑centered storytelling to connect with diverse audiences across LATAM and beyond.

Laura Deancer

Content Strategist, Creative Director, Copywriter, +3





Hello! I’m Laura Deancer, a copywriter and creative content strategist with over a decade of experience shaping messages for LATAM brands across digital, social, and traditional channels. I thrive on turning briefs into clear, emotionally resonant concepts and crafting content that moves audiences to act. I specialize in cross‑channel campaigns, content strategy, and storytelling, balancing fast turnarounds with strategic thinking. I’m passionate about music and art, and I enjoy exploring new ways to tell stories on platforms like Instagram while keeping brand values at the center. Throughout my career I have led creative concepts for large regional brands, developed 360° campaigns, and collaborated with marketing teams to deliver high‑quality content on short timelines. My approach blends data‑driven insights with human‑centered storytelling to connect with diverse audiences across LATAM and beyond.…Hello! I’m Laura Deancer, a copywriter and creative content strategist with over a decade of experience shaping messages for LATAM brands across digital, social, and traditional channels. I thrive on turning briefs into clear, emotionally resonant concepts and crafting content that moves audiences to act. I specialize in cross‑channel campaigns, content strategy, and storytelling, balancing fast turnarounds with strategic thinking. I’m passionate about music and art, and I enjoy exploring new ways to tell stories on platforms like Instagram while keeping brand values at the center. Throughout my career I have led creative concepts for large regional brands, developed 360° campaigns, and collaborated with marketing teams to deliver high‑quality content on short timelines. My approach blends data‑driven insights with human‑centered storytelling to connect with diverse audiences across LATAM and beyond.

Available to hire

Hello! I’m Laura Deancer, a copywriter and creative content strategist with over a decade of experience shaping messages for LATAM brands across digital, social, and traditional channels. I thrive on turning briefs into clear, emotionally resonant concepts and crafting content that moves audiences to act. I specialize in cross‑channel campaigns, content strategy, and storytelling, balancing fast turnarounds with strategic thinking. I’m passionate about music and art, and I enjoy exploring new ways to tell stories on platforms like Instagram while keeping brand values at the center.

Throughout my career I have led creative concepts for large regional brands, developed 360° campaigns, and collaborated with marketing teams to deliver high‑quality content on short timelines. My approach blends data‑driven insights with human‑centered storytelling to connect with diverse audiences across LATAM and beyond.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Italian

Intermediate

Spanish; Castilian

Fluent

Work Experience

Content Manager at New Link

January 1, 2024 - January 1, 2025

Development of digital strategies and social media content management for Church & Dwight brands, driving key objectives and KPIs. Implemented SEO and optimized ad campaigns (Google Ads, Facebook Ads); analyzed metrics. Created and wrote strategic blog posts to enhance relevance on digital platforms.

Copywriter Sr at Grupo 5

January 1, 2019 - January 1, 2020

Development of 360° campaigns for Whirlpool México and LATAM; conceptualization and storytelling; naming, jingles, and TV scripting; building emotional connections and brand storytelling; pitch concepts.

Copywriter Sr at EVO MKT

January 1, 2018 - January 1, 2019

Creative concept development for Planet Fitness; adaptation of campaigns to local audiences; development of creative assets and storytelling for health/fitness brands.

Copywriter Sr at MADE

January 1, 2017 - January 1, 2019

Development of promotional campaigns for Dormimundo; creative copywriting for retail brands; production oversight for radio spots and other assets; reinforcing brand strategy.

Copywriter Jr at McCann México

January 1, 2014 - January 1, 2017

Development of creative concepts for ATL and digital accounts; naming, jingles, and TV scripts for Bimbo; branding and storytelling; concept development and branding strategy.

Copywriter Sr at BLCK

January 1, 2020 - January 1, 2021

Conceptualization of campaigns for Poll o Campero in digital media; development of strategies and creative experiences in the Metaverse for Vector; creation of original content for LATAM brands.

Content Manager at New Link

January 1, 2024 - January 1, 2025

Development of digital strategies and social media content management for Church & Dwight brands, driving key objectives and KPIs. Implemented SEO and ad campaigns; created strategic content for digital platforms.

Junior Copywriter at McCann México

January 1, 2014 - December 31, 2017

Development of ATL and digital concepts, naming, jingles, and TV scripts for Bimbo; reinforcement of brand strategy. Creative direction for digital and OOH campaigns for Bimbo.

Senior Copywriter at MADE

January 1, 2017 - December 31, 2019

Development of 360° campaigns for Whirlpool México and LATAM; storytelling and emotional connections with target audiences; creation of original content and pitch concepts.

Senior Copywriter at EVO MKT

January 1, 2018 - December 31, 2019

Creative concept development for Planet Fitness; adapting campaigns to local audiences; storytelling for LATAM social content; writing original content for LATAM markets; production oversight for radio and TV scripts for Bimbo.

Senior Copywriter at WILD

January 1, 2020 - December 31, 2022

Creative concepts for Planet Fitness and other clients; adapting campaigns to local audiences; delivering high‑impact visual storytelling and social content; leading digital projects for LATAM markets.

Creative / Freelancer at Independent / Global

January 1, 2025 - Present

Creative projects management across diverse categories (1–3 month timelines); 360° concepts, strategic alignment, rapid adaptation, and high‑quality deliverables. 2025–Present.