Video Editor / Student Ambassador at Applied Inspiration

Produced and edited marketing videos and supporting content, contributing to campaigns across email, ecommerce, Amazon, and social media. Led efforts that supported a 77% increase in conversion value during Q4 through seasonal campaign messaging and strategy. Translated customer research into creative concepts, messaging, and optimization opportunities; designed campaign assets including Amazon A+ content; managed creators, affiliate partnerships, agency relationships, and social media strategy for other brands. Led social content planning and ensured alignment with brand positioning and campaign objectives. Developed a social content system via audience research, a content planner, and branded post templates, providing guidance on best practices and platform strategy to support consistent posting.