digital marketer with a love for design, creative ideas, and big-picture messaging. I focus on shaping campaigns that cut through the noise: whether that’s ad creatives, email campaigns, or packaging design. clear, engaging, and a little bit fun. ⭐

Laura Apostol

digital marketer with a love for design, creative ideas, and big-picture messaging. I focus on shaping campaigns that cut through the noise: whether that’s ad creatives, email campaigns, or packaging design. clear, engaging, and a little bit fun. ⭐

Available to hire

digital marketer with a love for design, creative ideas, and big-picture messaging. I focus on shaping campaigns that cut through the noise: whether that’s ad creatives, email campaigns, or packaging design. clear, engaging, and a little bit fun. ⭐

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Language

English
Fluent

Work Experience

Digital Marketing Specialist
January 1, 2022 - Present
Designs and executes insight-led campaigns across email, e-commerce, Amazon, and social media. Translates customer research into creative concepts, messaging, and optimization opportunities; develops assets including Amazon A+ content and marketing materials; collaborates with UGC creators, affiliate partners, and agency networks; leads social media strategy and content planning to align with brand positioning and campaign objectives. Builds a social content system through audience research, a content planner, and branded post templates; provides guidance on best practices and platform strategy to support confident, consistent posting. Combines ecommerce marketing, content design, and creative storytelling to drive measurable results.
Video Editor / Student Ambassador at Applied Inspiration
January 1, 2020 - December 31, 2023
Produced and edited marketing videos and supporting content, contributing to campaigns across email, ecommerce, Amazon, and social media. Led efforts that supported a 77% increase in conversion value during Q4 through seasonal campaign messaging and strategy. Translated customer research into creative concepts, messaging, and optimization opportunities; designed campaign assets including Amazon A+ content; managed creators, affiliate partnerships, agency relationships, and social media strategy for other brands. Led social content planning and ensured alignment with brand positioning and campaign objectives. Developed a social content system via audience research, a content planner, and branded post templates, providing guidance on best practices and platform strategy to support consistent posting.
Video Editor / Student Ambassador at Standard Ebooks
January 1, 2020 - January 1, 2023
Edited educational videos and served as a student ambassador; contributed to content production and outreach.
Social Media Content Creator (Volunteer) at Standard Ebooks
January 1, 2020 - January 1, 2023
Created and curated social media content to support campaigns and engagement.
Contributor at Applied Inspiration
January 1, 2025 - Present
Contributed to a 77% increase in conversion value during Q4 through seasonal campaign messaging and strategy.
Digital Marketing Specialist at Behmor
January 1, 2022 - Present
Led digital marketing efforts including ecommerce marketing, email campaigns, brand communications, and storytelling. Built and executed social media strategy and content planning for Behmor, developing a social content system through audience research, a content planner, and branded post templates. Managed influencer/UGC creators, affiliate partnerships, and agency relationships; produced marketing assets including Amazon A+ content; and delivered campaigns across ecommerce, email, and social to drive measurable results.

Education

Bachelor of Arts (Hons) in Animation & Visual Effects at Falmouth University
January 1, 2018 - January 1, 2021
Bachelor of Arts in Animation & VFX at Falmouth University
January 1, 2018 - January 1, 2021
Bachelor of Arts in Animation & Visual Effects at Falmouth University
January 1, 2018 - January 1, 2021

Qualifications

SCQF Level 6 in Marketing
January 1, 2022 - June 19, 2026
Google Video Ads Certification
January 1, 2022 - June 19, 2026
Klaviyo Product Certification
January 1, 2022 - June 19, 2026
HubSpot Content Marketing Certification
January 1, 2022 - June 19, 2026
Google Ads Certification
January 1, 2022 - June 19, 2026
SCQF Level 6 in Marketing
January 1, 2022 - June 19, 2026
Google Video Ads Certificate
January 1, 2022 - June 19, 2026
Klaviyo Product Certification
January 1, 2022 - June 19, 2026
HubSpot Content Marketing Certification
January 1, 2022 - June 19, 2026
Google Analytics Certification
January 1, 2022 - June 19, 2026
SCQF Level 6 in Marketing
January 11, 2030 - June 19, 2026
Google Video Ads Certification
January 11, 2030 - June 19, 2026
Klaviyo Product Certification
January 11, 2030 - June 19, 2026
HubSpot Content Marketing Certification
January 11, 2030 - June 19, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Healthcare, Education