Laura Apostol

Contributed to a 77% increase in conversion value during Q4 through seasonal campaign messaging and strategy.

Led digital marketing efforts including ecommerce marketing, email campaigns, brand communications, and storytelling. Built and executed social media strategy and content planning for Behmor, developing a social content system through audience research, a content planner, and branded post templates. Managed influencer/UGC creators, affiliate partnerships, and agency relationships; produced marketing assets including Amazon A+ content; and delivered campaigns across ecommerce, email, and social to drive measurable results.

Designs and executes insight-led campaigns across email, e-commerce, Amazon, and social media. Translates customer research into creative concepts, messaging, and optimization opportunities; develops assets including Amazon A+ content and marketing materials; collaborates with UGC creators, affiliate partners, and agency networks; leads social media strategy and content planning to align with brand positioning and campaign objectives. Builds a social content system through audience research, a content planner, and branded post templates; provides guidance on best practices and platform strategy to support confident, consistent posting. Combines ecommerce marketing, content design, and creative storytelling to drive measurable results.