I’m a creative marketing professional with over 20 years’ experience, seeking a meaningful role within a purpose-driven organisation. My background spans both corporate and grassroots environments — from leading brand development and digital marketing strategies for major travel brands, to working hands-on with small start-ups to shape their visual identity and grow their presence across digital platforms. I’m a strong storyteller and brand builder, with a deep appreciation for visual content. I love bringing messages to life through powerful imagery and purposeful campaigns. I’m motivated by projects that connect people, make a difference, and leave a positive mark. Since arriving back in Sydney, after 5 years in the UK raising our two young children, I have been working as a freelance designer / content creator, largely in the family therapy space. Here are the two most recent websites I designed and built using Wix: Website not available. Sign in: https://www.twine.net/signup and Website not available. Sign in: https://www.twine.net/signup I worked closely with the founders to develop the brands, including logos, websites, social media pages, presentation decks, etc.
Wellbeing Sisters was a small start-up with a focus on helping women remove toxins and chemicals from their lives, to improve their health and wellbeing, by offering clean, toxin-free alternatives to the products they use every day. Wellbeing Sisters sadly closed in August 2023 as one of the co-founders moved from the UK to Dubai. QBT is a Business Travel Company, formerly Qantas Business Travel. When I joined the company, they needed a full rebrand, new website and a new customer portal, to prepare for the upcoming tender for the Whole of Australian Government Travel contract, which we later won. Key Responsibilities: Lead full company rebrand and new website build; Oversee build of new customer portal; Launch the new brand both internally and externally at various trade shows and events; Integrate a new Marketing Automation system and set up workflows; Manage all social media pages; Identify and manage new sponsorship opportunities; Create content and workflows for EDMs.
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I worked with the founders and therapists to create this brand, and their secondary brand, from conception. Many years later, the brand is consistent and solid. I continue to manage their social presence and provide brand management and advice when required.
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