I’m a creative marketing professional with over 20 years’ experience, seeking a meaningful role within a purpose-driven organisation. My background spans both corporate and grassroots environments — from leading brand development and digital marketing strategies for major travel brands, to working hands-on with small start-ups to shape their visual identity and grow their presence across digital platforms. I'm a strong storyteller and brand builder, with a deep appreciation for visual content. I love bringing messages to life through powerful imagery and purposeful campaigns. I'm motivated by projects that connect people, make a difference, and leave a positive mark. Since arriving back in Sydney, after 5 years in the UK raising our two young children, I have been working as a freelance designer / content creator, largely in the family therapy space. Here are the two most recent websites I designed and built using Wix: _Website not available. Sign in: https://www.twine.net/signup_ and _Website not available. Sign in: https://www.twine.net/signup_ I worked closely with the founders to develop the brands, including logos, websites, social media pages, presentation decks, etc. Wellbeing Sisters was a small start-up with a focus on helping women remove toxins and chemicals from their lives, to improve their health and wellbeing, by offering clean, toxin-free alternatives to the products they use every day. Wellbeing Sisters sadly closed in August 2023 as one of the co-founders moved from the UK to Dubai. QBT is a Business Travel Company, formerly Qantas Business Travel. When I joined the company, they needed a full rebrand, new website and a new customer portal, to prepare for the upcoming tender for the Whole of Australian Government Travel contract, which we later won. Key Responsibilities: Lead full company rebrand and new website build; Oversee build of new customer portal; Launch the new brand both internally and externally at various trade shows and events; Integrate a new Marketing Automation system and set up workflows; Manage all social media pages; Identify and manage new sponsorship opportunities; Create content and workflows for EDMs.

Laura Alderson

I’m a creative marketing professional with over 20 years’ experience, seeking a meaningful role within a purpose-driven organisation. My background spans both corporate and grassroots environments — from leading brand development and digital marketing strategies for major travel brands, to working hands-on with small start-ups to shape their visual identity and grow their presence across digital platforms. I'm a strong storyteller and brand builder, with a deep appreciation for visual content. I love bringing messages to life through powerful imagery and purposeful campaigns. I'm motivated by projects that connect people, make a difference, and leave a positive mark. Since arriving back in Sydney, after 5 years in the UK raising our two young children, I have been working as a freelance designer / content creator, largely in the family therapy space. Here are the two most recent websites I designed and built using Wix: _Website not available. Sign in: https://www.twine.net/signup_ and _Website not available. Sign in: https://www.twine.net/signup_ I worked closely with the founders to develop the brands, including logos, websites, social media pages, presentation decks, etc. Wellbeing Sisters was a small start-up with a focus on helping women remove toxins and chemicals from their lives, to improve their health and wellbeing, by offering clean, toxin-free alternatives to the products they use every day. Wellbeing Sisters sadly closed in August 2023 as one of the co-founders moved from the UK to Dubai. QBT is a Business Travel Company, formerly Qantas Business Travel. When I joined the company, they needed a full rebrand, new website and a new customer portal, to prepare for the upcoming tender for the Whole of Australian Government Travel contract, which we later won. Key Responsibilities: Lead full company rebrand and new website build; Oversee build of new customer portal; Launch the new brand both internally and externally at various trade shows and events; Integrate a new Marketing Automation system and set up workflows; Manage all social media pages; Identify and manage new sponsorship opportunities; Create content and workflows for EDMs.

Available to hire

I’m a creative marketing professional with over 20 years’ experience, seeking a meaningful role within a purpose-driven organisation. My background spans both corporate and grassroots environments — from leading brand development and digital marketing strategies for major travel brands, to working hands-on with small start-ups to shape their visual identity and grow their presence across digital platforms. I’m a strong storyteller and brand builder, with a deep appreciation for visual content. I love bringing messages to life through powerful imagery and purposeful campaigns. I’m motivated by projects that connect people, make a difference, and leave a positive mark. Since arriving back in Sydney, after 5 years in the UK raising our two young children, I have been working as a freelance designer / content creator, largely in the family therapy space. Here are the two most recent websites I designed and built using Wix: Website not available. Sign in: https://www.twine.net/signup and Website not available. Sign in: https://www.twine.net/signup I worked closely with the founders to develop the brands, including logos, websites, social media pages, presentation decks, etc.

Wellbeing Sisters was a small start-up with a focus on helping women remove toxins and chemicals from their lives, to improve their health and wellbeing, by offering clean, toxin-free alternatives to the products they use every day. Wellbeing Sisters sadly closed in August 2023 as one of the co-founders moved from the UK to Dubai. QBT is a Business Travel Company, formerly Qantas Business Travel. When I joined the company, they needed a full rebrand, new website and a new customer portal, to prepare for the upcoming tender for the Whole of Australian Government Travel contract, which we later won. Key Responsibilities: Lead full company rebrand and new website build; Oversee build of new customer portal; Launch the new brand both internally and externally at various trade shows and events; Integrate a new Marketing Automation system and set up workflows; Manage all social media pages; Identify and manage new sponsorship opportunities; Create content and workflows for EDMs.

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Language

English
Fluent
Thai
Intermediate
Spanish; Castilian
Beginner

Work Experience

Freelance Designer / Content Creator at Self-employed
January 1, 2023 - Present
Freelance designer & content creator delivering brand design, websites, social media assets, and presentation decks. Designed and built Wix websites for istac.co.uk and youthuntroubled.co.uk, working closely with founders to shape brands and create cohesive identities.
Brand Manager at QBT - Helloworld Travel
January 1, 2020 - January 1, 2023
Led full company rebrand, created new website and customer portal; launched the brand internally and externally at trade shows; integrated a Marketing Automation system; managed social media; identified sponsorship opportunities; created content and workflows for EDMs.
Marketing Coordinator at Wellbeing Sisters
January 1, 2014 - January 1, 2017
Led marketing and communications, brand development and campaigns for Wellbeing Sisters, focusing on toxin-free products and wellbeing messaging.
Marketing and Communications Manager at Care for Kindies
January 1, 2024 - Present
Brand refresh and website upgrade; improved functionality and SEO; created consistent tone-of-voice; managed social media; grew followers and engagement. Instagram: careforkindies_
Production Manager at MHelp Pty Ltd. / Neurom
January 1, 2006 - December 31, 2007
Oversee production design and operations; manage production-related activities in Bangkok, Thailand.
Investor Relations Manager at UK Film Services (UKFS) / Bespoke Films Ltd
January 1, 2002 - December 31, 2005
Investor relations for film services company; communications with investors and stakeholders.
Production Manager at Agoda
April 1, 2007 - January 1, 2010
Managed design team; oversaw a full site redesign; liaised with CTO/IT; managed social media campaigns; oversaw newsletters, landing pages and back office design; created video help files.
Customer Experience Manager at Agoda
January 1, 2010 - August 1, 2011
Managed UX/UI design for mobile site and apps; devised AB tests to improve conversion rate; supervised design team; managed newsletters, landing pages, and online advertising.
Marketing Coordinator at QBT - Helloworld Travel
January 1, 2014 - December 31, 2017
Marketing coordination and strategy development; involvement in branding and campaigns.
Brand & Social Media Manager at Care for Kindies
June 1, 2023 - Present
Led full brand refresh and new website; improved SEO; created consistent tone of voice; managed social media channels and content.
Brand Development / Strategy / Management at Wellbeing Sisters
August 31, 2023 - August 31, 2023
Shaped brand messaging and strategy; produced social content and communications; supported product positioning.
Marketing and Communications Manager at Care for Kindies
June 1, 2023 - Present
Lead marketing and communications for a small chain of preschools in South-West Sydney; designed and implemented a full brand refresh, including new website with improved functionality and SEO; developed a consistent tone-of-voice across communications and printed collateral; manage social media channels and create content that highlights daily life at Care for Kindies.

Education

BA - Contemporary Art at Nottingham Trent University
January 11, 2030 - January 1, 2002
BA in Contemporary Art at Nottingham Trent University
January 11, 2030 - January 1, 2002
BA - Contemporary Art at Nottingham Trent University
January 11, 2030 - January 1, 2002

Qualifications

BA - Contemporary Art
January 11, 2030 - January 1, 2002
Working with Children Check
January 11, 2030 - April 29, 2026
Full NSW Driver License
January 11, 2030 - April 29, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Education, Healthcare, Professional Services, Software & Internet
    paper Youth Untroubled

    I worked with the founders and therapists to create this brand, and their secondary brand, from conception. Many years later, the brand is consistent and solid. I continue to manage their social presence and provide brand management and advice when required.