For me, great design always begins with function. A bag, a vest, or an accessory must first solve a real need. And when it does, it becomes part of people’s active lives, whether on the trail, the road, or in the city. With over 14 years of experience, I help performance-driven brands turn ideas into technical products that perform, last, and inspire. I guide the entire journey, from defining the strategy and creative direction to design, CMF, sourcing, and production. Every step balances performance, sustainability, and commercial reality. ​ I work with brands of all sizes! from startups who are discovering the product world for the first time, to established players seeking to refresh and elevate their collections. ​ My specialty is technical bags, but I also design head-to-toe accessories (excluding apparel), giving brands the chance to expand their vision and create complete, performance-driven collections.…For me, great design always begins with function. A bag, a vest, or an accessory must first solve a real need. And when it does, it becomes part of people’s active lives, whether on the trail, the road, or in the city. With over 14 years of experience, I help performance-driven brands turn ideas into technical products that perform, last, and inspire. I guide the entire journey, from defining the strategy and creative direction to design, CMF, sourcing, and production. Every step balances performance, sustainability, and commercial reality. ​ I work with brands of all sizes! from startups who are discovering the product world for the first time, to established players seeking to refresh and elevate their collections. ​ My specialty is technical bags, but I also design head-to-toe accessories (excluding apparel), giving brands the chance to expand their vision and create complete, performance-driven collections.WWWW…