Hi, I'm Laura Cumini, an experienced marketing manager and directing manager specializing in coaching, SaaS, real estate, mental health, and sales industries. I’m passionate about building and optimizing digital marketing systems, including landing pages, membership portals, and automation sequences using tools like Go High Level, Active Campaign, and Zapier. My mission is to help clients grow their customer base by creating effective marketing plans that deliver real results. I take pride in producing scroll-stopping video and graphics content, managing CRM systems, and leading appointment setter teams to ensure consistent outreach and lead qualification. I enjoy working closely with online coaches and businesses, supporting everything from social media to video editing, helping them build strong relationships with clients and boost sales through smart strategies and creative content creation.

Hi, I'm Laura Cumini, an experienced marketing manager and directing manager specializing in coaching, SaaS, real estate, mental health, and sales industries. I’m passionate about building and optimizing digital marketing systems, including landing pages, membership portals, and automation sequences using tools like Go High Level, Active Campaign, and Zapier. My mission is to help clients grow their customer base by creating effective marketing plans that deliver real results. I take pride in producing scroll-stopping video and graphics content, managing CRM systems, and leading appointment setter teams to ensure consistent outreach and lead qualification. I enjoy working closely with online coaches and businesses, supporting everything from social media to video editing, helping them build strong relationships with clients and boost sales through smart strategies and creative content creation.

Available to hire

Hi, I’m Laura Cumini, an experienced marketing manager and directing manager specializing in coaching, SaaS, real estate, mental health, and sales industries. I’m passionate about building and optimizing digital marketing systems, including landing pages, membership portals, and automation sequences using tools like Go High Level, Active Campaign, and Zapier. My mission is to help clients grow their customer base by creating effective marketing plans that deliver real results.

I take pride in producing scroll-stopping video and graphics content, managing CRM systems, and leading appointment setter teams to ensure consistent outreach and lead qualification. I enjoy working closely with online coaches and businesses, supporting everything from social media to video editing, helping them build strong relationships with clients and boost sales through smart strategies and creative content creation.

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Work Experience

Directing Manager - Content - Sales at Boost hero
May 1, 2025 - August 19, 2025
Directed teams focusing on social media management, marketing automation, video and content production, appointment setting, and lead qualification. Built and optimized landing pages, memberships, and automation sequences in Go High Level to streamline operations and increase conversions. Integrated marketing tools such as Zapier and Close.io to automate workflows and improve lead follow-up efficiency. Launched segmented email marketing campaigns via Active Campaign and ConvertKit, resulting in higher open and response rates. Supported clients across coaching, real estate, mental health, and business growth, focusing on building real relationships and consistent outreach. Led teams of setters, collected data, created monthly reports, and ensured team targets were met while managing CRM systems to prevent leads from falling through cracks.
Marketing Manager at Dark Horse Commercial
April 1, 2025 - August 19, 2025
Managed marketing efforts including team leadership and performance tracking, marketing strategy, automation, video production, and content creation. Helped develop effective marketing plans that connected with the target audience, producing promotional videos, testimonials, and spokesperson content to help brands stand out online.
Directing Manager Lead Generation VA / Advisor at Coaches Advisor
November 1, 2021 - August 19, 2025
Directed lead generation efforts including cold and warm outreach across Facebook, Instagram, LinkedIn, Email, and SMS to find and qualify leads. Focused on relationship building that turned leads into booked calls and long-term clients. Managed appointment setting, outreach, video editing, email marketing, and social media for online coaches in various industries including real estate, mental health, and business growth.
Team Leader Appointment Setter at Made Omni
April 1, 2019 - August 19, 2025
Led appointment setter team, working with automation tools including ChatGPT Pro and Zapier. Managed outreach via email and SMS, utilizing CRM systems such as Go High Level and Close.io. Created content using Canva, CapCut, Filmora, and Captions.ai, improving lead qualification and appointment booking through consistent and well-targeted campaigns.

Education

Add your educational history here.

Qualifications

CRE Basic Training
April 1, 2011 - February 1, 2013
The Social Media Marketing & Management Masterclass 2025 by Robin & Jesper
January 11, 2030 - August 19, 2025
Powerful Social Media Marketing Maggie Stara
January 11, 2030 - August 19, 2025
The Objection Box Elite by Bill Walsh
January 11, 2030 - August 19, 2025
The Rainmaker System by THE VIRTUAL EDGE
January 11, 2030 - August 19, 2025
7 Figure Sales Training – Elite 8 Week Sales Training Program by Jeremy Miner
January 11, 2030 - August 19, 2025

Industry Experience

Professional Services, Real Estate & Construction, Software & Internet, Healthcare, Media & Entertainment