I'm Laura Douglas, a seasoned Content and Social Media & Copywriting Consultant with a focus on fashion, culture, music and lifestyle. I create strategy, ideation, briefing, copywriting and social media management that moves audiences through the digital journey. I love crafting innovative stories that engage across platforms, align with brand goals, and nurture communities. Outside work, I enjoy gigs, charity and vintage shopping, and I continually develop my craft with trend forecasting.…

Laura Douglas

I'm Laura Douglas, a seasoned Content and Social Media & Copywriting Consultant with a focus on fashion, culture, music and lifestyle. I create strategy, ideation, briefing, copywriting and social media management that moves audiences through the digital journey. I love crafting innovative stories that engage across platforms, align with brand goals, and nurture communities. Outside work, I enjoy gigs, charity and vintage shopping, and I continually develop my craft with trend forecasting.…

Available to hire

I’m Laura Douglas, a seasoned Content and Social Media & Copywriting Consultant with a focus on fashion, culture, music and lifestyle. I create strategy, ideation, briefing, copywriting and social media management that moves audiences through the digital journey.

I love crafting innovative stories that engage across platforms, align with brand goals, and nurture communities. Outside work, I enjoy gigs, charity and vintage shopping, and I continually develop my craft with trend forecasting.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Social Media Manager (Freelance) at Various Clients
November 1, 2023 - November 2, 2025
Freelance social media management and copywriting for multiple fashion, culture and lifestyle brands. Responsibilities include content strategy, copywriting, social channel management, content ideation, episodic content planning, launch strategy for podcasts, bios across key channels, trend-aware content, community engagement, and channel optimization. Served a diverse client roster including Tangent Agency, New Look, Platform Media, Kalibre Clothing, SushiSushi, and Jigsaw; ongoing freelance engagement from November 2023 to present.
Social Content Lead at Dr. Martens
August 1, 2023 - August 1, 2023
Strategised key culture moments for the global Dr. Martens content calendar, informed by market trends and brand strategy; delivered seasonal culture GTM packs; managed agency and culture partners to develop engaging content programs that drive business goals; led content development and timelines; collaborated with Global Marketing and senior leadership to articulate the brand voice; provided feedback and copy-editing; ensured messaging consistency and tone of voice; expanded brand campaigns from concept to delivery.
Social Media Coordinator at Dr. Martens
January 1, 2021 - January 1, 2021
Guided regional outputs feeding into global content; planned monthly calendars; maintained content output for the Dr. Martens blog; ideated and delivered content across all social channels; created culture stories aligned with brand strategy and global digital output; briefed content formats into agencies and internal teams for best-practice output across all channels.
Social Media Assistant at Topshop
June 1, 2018 - June 1, 2018
Managed organic content for all Topshop Topman social channels; drafted copy in line with campaigns; scheduled content; managed Topshop Personal Shopping social channels with weekly live content on Snapchat; covered live events including London Fashion Week; collaborated with junior staff to provide guidance and support.
Freelance Social Media Manager at Various Clients (Freelance)
November 1, 2023 - Present
Freelance social media planning, copywriting and account management across a range of fashion, footwear and lifestyle brands including Tangent Agency, New Look, Platform Media, Kalibre Clothing, SushiSushi and Jigsaw. Responsibilities include social strategy GTM for fashion footwear, launch strategy for new podcast roll-outs, episodic content planning, platform copywriting with audience-tailored tone, content graphics and story sequences, content ideation and trend spotting for Instagram and TikTok, and channel optimisation.
Social Content Lead at Dr. Martens
April 1, 2021 - August 1, 2023
Strategised key culture moments within the global content calendar, aligned with brand strategy; delivered seasonal GTM content packs; managed agencies and culture partners to develop engaging content programs; collaborated with Global Marketing and senior leadership to articulate brand voice; provided feedback, editing and project oversight; expanded campaigns from concept to delivery; Onboarding regional teams to scale output; launched Dr. Martens’ first DE&I-focused campaigns for Pride and Black History Month; implemented Anti-Hate policy for global communications.
Social Media Coordinator at Dr. Martens
July 1, 2018 - July 1, 2021
Guided regional outputs to inform global content; planned monthly calendar updates for key stakeholders; maintained and expanded the Dr. Martens blog; ideated and delivered social channel content; created culture stories and concepts aligned to brand strategy; briefed content formats to agencies and internal teams for best-practice output.
Social Media Assistant at Topshop
April 1, 2015 - June 1, 2018
Managed organic content for Topshop and Topman social channels; collaborated with Digital teams on key stories; authored copy for campaigns; scheduled content across platforms; managed Topshop Personal Shopping social channels, including live story coverage; led live event coverage for London Fashion Week and influencer events.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail, Consumer Goods, Professional Services

Skills

Experience Level