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I’m a brand marketing and social media strategist with an international background in hospitality, fashion, luxury, and lifestyle. I help brands define their positioning, clarify their voice, and build a strategic presence across channels, combining brand, content, and social media strategy to create meaningful impact. I bring deep expertise in storytelling, social-first thinking, and brand identity, helping brands grow with confidence in their message, consistency in how they show up, and a clear sense of purpose that guides everything they do.…I’m a brand marketing and social media strategist with an international background in hospitality, fashion, luxury, and lifestyle. I help brands define their positioning, clarify their voice, and build a strategic presence across channels, combining brand, content, and social media strategy to create meaningful impact. I bring deep expertise in storytelling, social-first thinking, and brand identity, helping brands grow with confidence in their message, consistency in how they show up, and a clear sense of purpose that guides everything they do.

Laura Ferrari

Social Media Manager, Marketing Strategist, Brand Strategist, +3

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I’m a brand marketing and social media strategist with an international background in hospitality, fashion, luxury, and lifestyle. I help brands define their positioning, clarify their voice, and build a strategic presence across channels, combining brand, content, and social media strategy to create meaningful impact. I bring deep expertise in storytelling, social-first thinking, and brand identity, helping brands grow with confidence in their message, consistency in how they show up, and a clear sense of purpose that guides everything they do.…I’m a brand marketing and social media strategist with an international background in hospitality, fashion, luxury, and lifestyle. I help brands define their positioning, clarify their voice, and build a strategic presence across channels, combining brand, content, and social media strategy to create meaningful impact. I bring deep expertise in storytelling, social-first thinking, and brand identity, helping brands grow with confidence in their message, consistency in how they show up, and a clear sense of purpose that guides everything they do.

Available to hire

I’m a brand marketing and social media strategist with an international background in hospitality, fashion, luxury, and lifestyle.
I help brands define their positioning, clarify their voice, and build a strategic presence across channels, combining brand, content, and social media strategy to create meaningful impact.
I bring deep expertise in storytelling, social-first thinking, and brand identity, helping brands grow with confidence in their message, consistency in how they show up, and a clear sense of purpose that guides everything they do.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

German

Advanced

Work Experience

Director of Social Media EAME at Hyatt International

August 1, 2019 - December 31, 2025

Oversees social media strategy and paid social campaigns in the EAME Region, leading a team of 2 direct reports and coordinating 100+ Marketing and Communication managers. Focused on harnessing social media to build brand preference, provide customer care, and drive commercial success. Developed region-wide social media and content marketing strategies for Instagram, Facebook, TikTok, and LinkedIn, resulting in a +53% improvement in engagement across the region. Launched the first Hyatt EAME TikTok campaign in 2023, partnering with TikTok creators to boost brand awareness with outstanding results including 48.3 million impressions, 7.2 million 2-second views, and a 0.61% CTR. Initiated and led successful influencer campaigns exceeding KPIs and driving significant revenue. Established social media training and employee advocacy programs to educate hotel executives, critical stakeholders, and senior leaders on social media strategy and execution, improving exposure of both hotels and per

Global Social Media Manager at IWC Watches

July 1, 2019 - August 22, 2025

Developed and executed social media campaigns to ensure strong brand awareness and integration of sales and marketing elements through all social media channels. Led and oversaw the content strategy across all social media campaigns and platforms. Managed the Junior Project Manager Digital Marketing and served as the primary contact for digital content and social media topics for 20 local markets (EMEA, SEA, LATAM, US).

Communication and Social Media Consultant at Laura Ferrari PR & Events

October 1, 2016 - August 22, 2025

Consulted for various industries including fashion, lifestyle, and beauty. Served as an advisor in communication and social media for clients, crafting executable communication and social media strategies to build favorable brand image. Implemented social media strategy that grew new Globe Restaurant Instagram account by 30% in six months. Created compelling stories with beautiful visuals aligned with brand messages and goals for Couture Hayez and Blanc Mariclò. Managed creation and distribution of newsletters including content planning, design, and performance tracking using Mailchimp.

Account Executive at Studio Orioles PR Agency

December 1, 2008 - August 22, 2025

Developed fashion clients’ media distribution strategies seeking high-level placements in print, broadcast, and online media. Leveraged existing relationships with media owners and cultivated new contacts in the fashion and lifestyle ecosystems. Led team of 3. Developed media distribution strategies for fashion clients achieving +20% PR value. Planned and coordinated major product launches for fashion brands.

Junior Account at Pressionica PR Agency

June 1, 2006 - August 22, 2025

Managed press office and product placement for fashion brands and retail consulting.

Head of Social Media EAME at Hyatt International

August 20, 2019 - Present

Lead the development and execution of social media strategy and paid campaigns across the EAME region, managing a core team of two and guiding over 100 hotel marketing and communications managers. Drove regional engagement initiatives and launched a social media training and advocacy program for hotel leadership.

Global Social Media Campaigns Manager at IWC Watches

November 20, 2016 - July 20, 2019

Led the development and execution of global social media campaigns and content strategies to strengthen brand awareness and align marketing and sales objectives across platforms. Managed a junior project manager and acted as the main point of contact for 20 local markets (EMEA, SEA, LATAM, US) on social media and digital content. Planned and executed editorial calendars around key brand initiatives and product launches, ensuring cohesive storytelling and a consistent global rollout across owned channels.

Junior Account at Pressonica PR Agency, Milan

October 1, 2004 - June 1, 2006

Supported press office activities for fashion brands, building early expertise in brand communication and campaign coordination.

Account Executive at Studio Ori Le Spr Agency, Milan

July 1, 2006 - December 1, 2008

Led fashion and lifestyle client campaigns; developed PR and media strategies that strengthened brand visibility and coordinated multi-brand campaigns across key fashion clients.

Head of Social Media Strategy (EAME) at Hyatt International

August 1, 2019 - December 1, 2025

Led development and execution of social media strategy and paid campaigns across the EAME region, managing a core team of two and guiding over 100 hotel marketing and communications managers.

Global Social Media Manager at IWC Watches, Schaffhausen

November 1, 2016 - July 1, 2019

Led development and execution of global social media campaigns and content strategies to strengthen brand awareness and align marketing and sales objectives across all platforms.

Junior Account at PR Agency, Milan

October 1, 2004 - June 1, 2006

Supported press office activities for fashion brands, building early expertise in brand communication and campaign coordination.