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I’m a Brand and Social Media Strategy Leader with 20+ years of experience shaping brands across fashion, luxury, hospitality, and beauty. My work sits at the intersection of brand strategy, storytelling, and digital innovation, where creative intuition meets data, and where strong communities become a real driver of growth. I help brands: - Define and sharpen their positioning - Translate identity into compelling stories - Build content ecosystems that inspire, engage, and perform From global campaigns to regional activations, I bring a balance of strategic thinking, creative direction, and hands-on execution with a strong focus on brand consistency and long-term impact.…I’m a Brand and Social Media Strategy Leader with 20+ years of experience shaping brands across fashion, luxury, hospitality, and beauty. My work sits at the intersection of brand strategy, storytelling, and digital innovation, where creative intuition meets data, and where strong communities become a real driver of growth. I help brands: - Define and sharpen their positioning - Translate identity into compelling stories - Build content ecosystems that inspire, engage, and perform From global campaigns to regional activations, I bring a balance of strategic thinking, creative direction, and hands-on execution with a strong focus on brand consistency and long-term impact.

Laura Ferrari

Social Media Manager, Marketing Strategist, Brand Strategist, +4

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I’m a Brand and Social Media Strategy Leader with 20+ years of experience shaping brands across fashion, luxury, hospitality, and beauty. My work sits at the intersection of brand strategy, storytelling, and digital innovation, where creative intuition meets data, and where strong communities become a real driver of growth. I help brands: - Define and sharpen their positioning - Translate identity into compelling stories - Build content ecosystems that inspire, engage, and perform From global campaigns to regional activations, I bring a balance of strategic thinking, creative direction, and hands-on execution with a strong focus on brand consistency and long-term impact.…I’m a Brand and Social Media Strategy Leader with 20+ years of experience shaping brands across fashion, luxury, hospitality, and beauty. My work sits at the intersection of brand strategy, storytelling, and digital innovation, where creative intuition meets data, and where strong communities become a real driver of growth. I help brands: - Define and sharpen their positioning - Translate identity into compelling stories - Build content ecosystems that inspire, engage, and perform From global campaigns to regional activations, I bring a balance of strategic thinking, creative direction, and hands-on execution with a strong focus on brand consistency and long-term impact.

Available to hire

I’m a Brand and Social Media Strategy Leader with 20+ years of experience shaping brands across fashion, luxury, hospitality, and beauty.

My work sits at the intersection of brand strategy, storytelling, and digital innovation, where creative intuition meets data, and where strong communities become a real driver of growth.

I help brands:

Define and sharpen their positioning
Translate identity into compelling stories
Build content ecosystems that inspire, engage, and perform

From global campaigns to regional activations, I bring a balance of strategic thinking, creative direction, and hands-on execution with a strong focus on brand consistency and long-term impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Fluent

German

Advanced

Work Experience

Director of Social Media EAME at Hyatt International

August 1, 2019 - December 31, 2025

Oversees social media strategy and paid social campaigns in the EAME Region, leading a team of 2 direct reports and coordinating 100+ Marketing and Communication managers. Focused on harnessing social media to build brand preference, provide customer care, and drive commercial success. Developed region-wide social media and content marketing strategies for Instagram, Facebook, TikTok, and LinkedIn, resulting in a +53% improvement in engagement across the region. Launched the first Hyatt EAME TikTok campaign in 2023, partnering with TikTok creators to boost brand awareness with outstanding results including 48.3 million impressions, 7.2 million 2-second views, and a 0.61% CTR. Initiated and led successful influencer campaigns exceeding KPIs and driving significant revenue. Established social media training and employee advocacy programs to educate hotel executives, critical stakeholders, and senior leaders on social media strategy and execution, improving exposure of both hotels and per

Global Social Media Manager at IWC Watches

July 1, 2019 - August 22, 2025

Developed and executed social media campaigns to ensure strong brand awareness and integration of sales and marketing elements through all social media channels. Led and oversaw the content strategy across all social media campaigns and platforms. Managed the Junior Project Manager Digital Marketing and served as the primary contact for digital content and social media topics for 20 local markets (EMEA, SEA, LATAM, US).

Communication and Social Media Consultant at Laura Ferrari PR & Events

October 1, 2016 - August 22, 2025

Consulted for various industries including fashion, lifestyle, and beauty. Served as an advisor in communication and social media for clients, crafting executable communication and social media strategies to build favorable brand image. Implemented social media strategy that grew new Globe Restaurant Instagram account by 30% in six months. Created compelling stories with beautiful visuals aligned with brand messages and goals for Couture Hayez and Blanc Mariclò. Managed creation and distribution of newsletters including content planning, design, and performance tracking using Mailchimp.

Junior Account at Pressonica PR Agency

October 1, 2004 - June 1, 2006

Supported press office and media relations activities for fashion brands, building early expertise in brand communication and campaign coordination.

Account Executive at Studio Oriole's PR Agency, Milan

July 1, 2006 - December 1, 2008

Managed press office and media relations activities for fashion brands, building early expertise in brand communication and campaign coordination.