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Hi, I’m Laura Louise Johnson. I’m a commercial marketing leader with 15+ years of experience building and scaling B2B SaaS and people-focused businesses. I specialize in turning marketing into a measurable growth driver by aligning positioning, demand generation, and go-to-market systems to deliver pipeline, improve conversions, and support revenue. Currently, I’m Chief Marketing & Customer Officer at Checkmate, where I lead global marketing and customer functions for a HR tech scale-up. I’m transitioning this role back to a fractional capacity, while continuing broader work as a fractional CMO partnering with founders and leadership teams to build structured, scalable go-to-market engines.…Hi, I’m Laura Louise Johnson. I’m a commercial marketing leader with 15+ years of experience building and scaling B2B SaaS and people-focused businesses. I specialize in turning marketing into a measurable growth driver by aligning positioning, demand generation, and go-to-market systems to deliver pipeline, improve conversions, and support revenue. Currently, I’m Chief Marketing & Customer Officer at Checkmate, where I lead global marketing and customer functions for a HR tech scale-up. I’m transitioning this role back to a fractional capacity, while continuing broader work as a fractional CMO partnering with founders and leadership teams to build structured, scalable go-to-market engines.

Laura Louise Johnson

Fractional CMO, Growth Marketer, Marketing Strategist, +1

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Hi, I’m Laura Louise Johnson. I’m a commercial marketing leader with 15+ years of experience building and scaling B2B SaaS and people-focused businesses. I specialize in turning marketing into a measurable growth driver by aligning positioning, demand generation, and go-to-market systems to deliver pipeline, improve conversions, and support revenue. Currently, I’m Chief Marketing & Customer Officer at Checkmate, where I lead global marketing and customer functions for a HR tech scale-up. I’m transitioning this role back to a fractional capacity, while continuing broader work as a fractional CMO partnering with founders and leadership teams to build structured, scalable go-to-market engines.…Hi, I’m Laura Louise Johnson. I’m a commercial marketing leader with 15+ years of experience building and scaling B2B SaaS and people-focused businesses. I specialize in turning marketing into a measurable growth driver by aligning positioning, demand generation, and go-to-market systems to deliver pipeline, improve conversions, and support revenue. Currently, I’m Chief Marketing & Customer Officer at Checkmate, where I lead global marketing and customer functions for a HR tech scale-up. I’m transitioning this role back to a fractional capacity, while continuing broader work as a fractional CMO partnering with founders and leadership teams to build structured, scalable go-to-market engines.

Available to hire

Hi, I’m Laura Louise Johnson. I’m a commercial marketing leader with 15+ years of experience building and scaling B2B SaaS and people-focused businesses. I specialize in turning marketing into a measurable growth driver by aligning positioning, demand generation, and go-to-market systems to deliver pipeline, improve conversions, and support revenue.

Currently, I’m Chief Marketing & Customer Officer at Checkmate, where I lead global marketing and customer functions for a HR tech scale-up. I’m transitioning this role back to a fractional capacity, while continuing broader work as a fractional CMO partnering with founders and leadership teams to build structured, scalable go-to-market engines.

Skills

HubSpot

Experience Level

HubSpot

Expert

Work Experience

Chief Marketing & Customer Officer at Checkmate

February 1, 2025 - Present

Led global marketing and customer functions for a HR tech scale-up; built a commercially aligned marketing engine focused on pipeline generation, conversions, and revenue impact; transitioning role to fractional capacity.

Fractional CMO / Marketing Consultant at Freelance / Fractional Marketing Leadership for B2B SaaS, HR tech & people-focused businesses

April 1, 2021 - Present

Defined positioning and go-to-market strategy; built demand generation engines and funnel systems; led HubSpot ecosystem, automation and reporting; created content, events and community-led growth strategies; managed specialist contractors.

Founder at Strivin

December 1, 2020 - Present

Built and launched a community-led brand focused on learning, connection and career development; developed event series, content strategy and partnerships to grow engagement.

Entrepreneur in Residence at Antler

June 1, 2020 - Present

Global startup generator supporting early-stage founders; provided marketing support across cohorts with go-to-market guidance, positioning and early demand generation.

Chief Marketing Officer at PASS

June 1, 2019 - May 1, 2020

Led marketing and product positioning for HR tech platform entering Australia; built marketing function from the ground up, relaunched brand and website, and supported market expansion.

Marketing Director at Xref

July 1, 2017 - June 1, 2019

Built global marketing function from first hire to team of eight; grew revenue from ~$1.5M to ~$10M; led international expansion into UK, Canada and Norway; launched 20+ global events annually; established marketing tech stack.

Marketing Manager at Xref

November 1, 2015 - June 1, 2017

Developed and delivered global marketing programs; contributed to brand, demand generation and events; supported revenue growth and market expansion.