Brand Creative Director at Altar'd State

• Leads creative concept and content development for comprehensive ecommerce and digital marketing strategies for the five Altar’d State brands, achieving double-digit revenue growth year-over-year and conversion rate improvements • Delivers digital comparable growth exceeding 53% in 2023 and 68% in 2024. • Delivers dynamic brand and product content for the five Salesforce websites, prioritizing user experience enhancements and overall digital guest experience • Consistently identified opportunities and implements best practices with a focus on content driving conversion and mobile focus, which represented 82% of traffic • Delivers dynamic brand content to achieve cross-channel synergy across owned and paid channels • Consistently achieving a $4 ROAS target within our $30M+ annual spend Content development across all owned and paid channels’, email marketing, SMS, social media advertising (Meta, Google, TikTok), SEO, SEM, and direct mail • Develops and implements brand identity guidelines across all five brands • Manages campaign and ecommerce photography teams for all brands to deliver cohesive brand messaging and omni channel campaigns • Developed brand strategy and brand launches to include store and site development for new brands: Tullabee and AS Revival • Recruits and retains top talent. Empowers and motivate teams to achieve high performance

Creative Director at Express

• Evolved and strengthened the $28M Express brand presence • Drove marketing campaigns across all channels including in-store marketing, CRM, loyalty, store communications, digital, app, email, store events, garment marketing and paid ads • Brand direction for institutional programs: maintaining standards and ensuring consistency • Led the in-house team of 12+ Creatives (Design, Concept and UI / UX)

Creative Director at Justice - Tween Brands Inc.

• Developed seasonal brand concepts and photography direction for cross­ -channel campaigns • Oversaw end-to-end creative execution • Directed 7+ location campaign shoots per year + multiple local ecommerce shoots • Created and presented pitches for new marketing opportunities • Executed seasonal campaign direction across all in-store marketing, garment marketing, direct mail and catalog design • Executed end to end omni-channel campaign direction from concept to photography and video capture to graphic direction and editing to final release. • Directed design teams across in-store marketing, garment marketing, catalog, visual and window displays

Senior Digital Art Director at The Limited

• Design and photo direction of bi-weekly site launches, independent digital initiatives, social media strategy and execution, brand photography, ecommerce photography, site and email marketing • A key partner in the successful replatforming of the ecommerce site • Collaborated with leadership to develop and execute key company initiatives beyond seasonal and weekly digital launches