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Hi, I'm Laura! With over 9 years of experience in brand and communications, I specialize in creating impactful influencer partnerships and brand storytelling across EMEA and other key markets. I love crafting authentic content that engages audiences and drives loyalty and conversions. I’m passionate about leveraging social media, collaborating with creators, and using market insights to design data-driven campaigns that fuel growth and strengthen brand affinity. I enjoy working closely with diverse teams and stakeholders to tailor content and deliver consistent, engaging brand experiences.…Hi, I'm Laura! With over 9 years of experience in brand and communications, I specialize in creating impactful influencer partnerships and brand storytelling across EMEA and other key markets. I love crafting authentic content that engages audiences and drives loyalty and conversions. I’m passionate about leveraging social media, collaborating with creators, and using market insights to design data-driven campaigns that fuel growth and strengthen brand affinity. I enjoy working closely with diverse teams and stakeholders to tailor content and deliver consistent, engaging brand experiences.

Laura Montero Ramos

Social Media Manager, Influencer Marketing Manager, Content Creator, +3

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Hi, I'm Laura! With over 9 years of experience in brand and communications, I specialize in creating impactful influencer partnerships and brand storytelling across EMEA and other key markets. I love crafting authentic content that engages audiences and drives loyalty and conversions. I’m passionate about leveraging social media, collaborating with creators, and using market insights to design data-driven campaigns that fuel growth and strengthen brand affinity. I enjoy working closely with diverse teams and stakeholders to tailor content and deliver consistent, engaging brand experiences.…Hi, I'm Laura! With over 9 years of experience in brand and communications, I specialize in creating impactful influencer partnerships and brand storytelling across EMEA and other key markets. I love crafting authentic content that engages audiences and drives loyalty and conversions. I’m passionate about leveraging social media, collaborating with creators, and using market insights to design data-driven campaigns that fuel growth and strengthen brand affinity. I enjoy working closely with diverse teams and stakeholders to tailor content and deliver consistent, engaging brand experiences.

Available to hire

Hi, I’m Laura! With over 9 years of experience in brand and communications, I specialize in creating impactful influencer partnerships and brand storytelling across EMEA and other key markets. I love crafting authentic content that engages audiences and drives loyalty and conversions.

I’m passionate about leveraging social media, collaborating with creators, and using market insights to design data-driven campaigns that fuel growth and strengthen brand affinity. I enjoy working closely with diverse teams and stakeholders to tailor content and deliver consistent, engaging brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

German

Advanced

Italian

Advanced

Portuguese

Intermediate

Work Experience

Marketing Manager – Brand, Social & Influencer Strategy at Omio

August 31, 2024 - July 29, 2025

Led influencer strategy across 5+ countries, activating 100+ creators and increasing influencer-driven traffic by 35%. Negotiated contracts and managed relationships with social agencies, improving campaign efficiency by 40%. Specialized in storytelling and brand positioning, adapting narratives to local markets and diverse formats including social media, OOH, and digital campaigns. Managed cross-channel strategies (TikTok, Instagram, YouTube, Facebook), boosting engagement by 25% YoY. Created 50+ paid social campaigns annually using Meta Ads Manager, reducing CPC by 25%. Contracted and led external agencies and freelancers for social media and influencer marketing campaigns, ensuring brand consistency and timely delivery. Project managed teams associated with Omio’s marketing campaigns. Partnered with local stakeholders to tailor content and increase UGC by 30%. Built and managed long-term partnerships with creative, media, and influencer agencies. Collaborated with Product, CRM, SE

SEO & Content Manager at Omio

December 31, 2016 - July 29, 2025

Content creation, editing and optimizing articles for the company’s blog and landing pages upon relevant keywords using tools as Google Adwords, Sistrix or Ashrefs. Creating SEO campaigns and expanding them across departments.