I'm a multi-disciplinary creative thinker and event producer who loves collaborating with brands and agencies on innovative projects across digital, print, and experiential platforms. I create outcomes that elevate brand communication and experiences. With a background in events and having worked with national and global brands and organisations, I bring heart, hustle, and a strong creative eye to everything I do, from big-picture strategy to day-to-day content.…

Laura Noonan

5.0 (1 review)

I'm a multi-disciplinary creative thinker and event producer who loves collaborating with brands and agencies on innovative projects across digital, print, and experiential platforms. I create outcomes that elevate brand communication and experiences. With a background in events and having worked with national and global brands and organisations, I bring heart, hustle, and a strong creative eye to everything I do, from big-picture strategy to day-to-day content.…

Available to hire

I’m a multi-disciplinary creative thinker and event producer who loves collaborating with brands and agencies on innovative projects across digital, print, and experiential platforms. I create outcomes that elevate brand communication and experiences.
With a background in events and having worked with national and global brands and organisations, I bring heart, hustle, and a strong creative eye to everything I do, from big-picture strategy to day-to-day content.

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Work Experience

Art Director, Campaign/Digital Marketing Designer and Ecommerce Design Consultant at Carlotta + Gee
January 1, 2024 - July 15, 2025
Led design and digital marketing campaigns, consulting for e-commerce. Key contributions not explicitly detailed.
Design + Digital Lead, Marketing Designer at Great Southern Nights [ARIA x Destination NSW]
January 1, 2020 - Present
Played an integral role in shaping the creative direction of Great Southern Nights since inception. Designed, produced and managed all brand and marketing materials ensuring cohesive visual identity across campaigns, venues and channels. Led all marketing campaign design and rollout, website oversight, digital and email marketing, content capture and direction, team and workflow management. Collaborated extensively with stakeholders including ARIA and Destination NSW, managed budgets, vendor relationships and post-event reporting.
Freelancer for Digital Campaigns with global brands, UX/UI Design Systems, Pitch Decks at AFFINITY Agency
January 1, 2023 - Present
Provided freelance services for digital campaigns with global brands, UX/UI design systems and agency pitch decks.
Head of Design + Creative Producer at Groundswell Productions
January 1, 2021 - July 15, 2025
Worked with large and global brands such as Moet Hennessy, Tennis Australia, Merivale, Solotel and Aperol Spritz, leading design and creative production.
Freelance Creative Producer at Thinking Loud
January 1, 2023 - Present
Freelance creative producer for major events including SXSW Sydney Launch Event, Absolut Vodka Mardi Gras/World Pride Events, and Red Bull Mardi Gras/World Pride Event.
Freelance Graphic Designer + Producer at Semi Permanent
January 1, 2019 - July 15, 2025
Freelance graphic designer and producer duties.
Art Director, Campaign/Digital Marketing Designer and Ecommerce Design Consultant at Carlotta + Gee
January 1, 2024 - July 15, 2025
Led creative direction and design efforts, focusing on campaigns, digital marketing, and ecommerce. Contributed to brand and marketing strategies and supported various client projects.
Design + Digital Lead, Marketing Designer at Great Southern Nights [ARIA x Destination NSW]
January 1, 2020 - Present
Played an integral role in shaping the creative direction, designing and managing all brand and marketing materials. Led marketing campaign development including social, email, paid ads, and media reporting, supporting over 320 gigs and major precinct activations. Oversaw website design, UI/UX, and content management. Directed content capture and managed teams, budgets, and stakeholder collaboration including ARIA and Destination NSW.
Freelancer for Digital Campaigns with global brands, UX/UI Design Systems, Pitch Decks for Agency and the Media branch at AFFINITY Agency
January 1, 2023 - Present
Worked as a freelancer focusing on digital campaigns, UX/UI design systems, and pitch deck creation for agency and media clients.
Head of Design + Creative Producer at Groundswell Productions
January 1, 2021 - July 15, 2025
Led design and creative production operations, working with large and global brands such as Moet Hennessy, Tennis Australia, Merivale, Solotel, and Aperol Spritz.
Freelance Creative Producer at Thinking Loud
January 1, 2023 - Present
Produced creative projects for SXSW Sydney Launch Event, Absolut Vodka Mardi Gras/World Pride Events, Red Bull Mardi Gras/World Pride Event.
Freelance Graphic Designer + Producer at Semi Permanent
January 1, 2019 - July 15, 2025
Provided freelance graphic design and production services.

Education

Bachelor of Creative Arts: Graphic Design at University of Wollongong
January 31, 2014 - November 30, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services
    paper Great Southern Nights

    For the past five years, I’ve been the Design & Digital Lead for Great Southern Nights — an initiative backed by ARIA and Destination NSW, celebrating live music across 300+ gigs annually. I joined at its inception in 2020, and helped shape the brand from scratch, leading creative across social, email, partner campaigns, and precinct activations. From high-volume content delivery to big-picture brand storytelling, I know what it takes to bring large-scale events to life both visually and strategically.

    I’ve developed and scheduled organic and paid content across Instagram, Facebook, TikTok, and YouTube (using Hootsuite, Meta Business Suite, and platform-native tools), coordinated closely with music industry partners and media outlets like Concrete Playground and Scenestr, and overseen the design and deployment of email campaigns to a growing national audience. In 2025, the campaign saw 37,000+ tickets sold, 54% growth in our subscriber base, and a 72 million media reach — results that speak to thoughtful creative, timely storytelling, and community-first content.