Project management specialist with over 7 years of experience leading communication and digital marketing projects in B2B and B2C environments. Specialized in project management, team coordination, and client relations, translating complex strategies into actionable, measurable plans aligned with business objectives. Extensive experience working with established brands and leading projects from scratch. - Digital marketing project management and coordination - Content strategy and editorial planning - Client and stakeholder management - Coordination of internal teams, agencies, and suppliers - Content, social media, and influencer campaigns - Reporting, KPI analysis, and performance optimization - CRM and email marketing campaigns - Brand messaging alignment across digital and PR channels…

Laura Pascual

Project management specialist with over 7 years of experience leading communication and digital marketing projects in B2B and B2C environments. Specialized in project management, team coordination, and client relations, translating complex strategies into actionable, measurable plans aligned with business objectives. Extensive experience working with established brands and leading projects from scratch. - Digital marketing project management and coordination - Content strategy and editorial planning - Client and stakeholder management - Coordination of internal teams, agencies, and suppliers - Content, social media, and influencer campaigns - Reporting, KPI analysis, and performance optimization - CRM and email marketing campaigns - Brand messaging alignment across digital and PR channels…

Available to hire

Project management specialist with over 7 years of experience leading communication and digital marketing projects in B2B and B2C environments.

Specialized in project management, team coordination, and client relations, translating complex strategies into actionable, measurable plans aligned with business objectives. Extensive experience working with established brands and leading projects from scratch.

  • Digital marketing project management and coordination
  • Content strategy and editorial planning
  • Client and stakeholder management
  • Coordination of internal teams, agencies, and suppliers
  • Content, social media, and influencer campaigns
  • Reporting, KPI analysis, and performance optimization
  • CRM and email marketing campaigns
  • Brand messaging alignment across digital and PR channels
See more

Skills

Experience Level

Language

English
Advanced
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent

Work Experience

Account executive at Young & Rubicam (VMLYR)
April 2, 2017 - February 2, 2022
- Managed large-scale TV and digital communication campaigns for multinational brands (Danone, Costa Cruceros, Dormidina, BabyBel, La Vaca Que Ríe) - Collaborated with creative and media agencies on campaign launches, content planning, and storytelling execution. - Delivered cross-channel communication campaigns aligned with strategic and commercial objectives - Supported CRM workflows, reporting, and campaign performance analysis
Communication & Marketing Project Manager at Fuego Camina Conmigo
September 4, 2023 - October 6, 2024
- Managed B2B content campaigns for clients such as ING, Decathlon, Operación Triunfo, Casa Tarradellas. - Developed social media and influencer strategies (Instagram and TikTok). - Coordinated educational campaigns (webinars, digital activations). - Oversaw reporting, metrics, and agency coordination. - Aligned messaging across brand, digital, and partner channels.
Project Manager / Digital coordinator at Incís TV
October 6, 2024 - December 8, 2024
C- oordination of the digital strategy for the program “A mi també em passa” on the 3CAT platform - Direct management and coordination with the project’s influencer - Content planning and scheduling - Team follow-up and coordination - Management of timelines, milestones, and deliverables - Oversight of content quality and objective achievement
Communication Project Manager at Somos Estupendas
October 13, 2024 - September 30, 2025
- Led content and communication strategy across web, podcast, social media, and community platforms. - Managed editorial calendars and coordinated digital campaigns. - Worked cross-functionally with internal teams to ensure consistent messaging. - Tracked KPIs and optimized content based on performance. - Created SEO-driven content and thought leadership pieces.
Project coordinator at Hogarth Worldwide
October 30, 2025 - January 30, 2026
- International project coordination for Hogarth Spain with a global client - Project management for Henkel (Schwarzkopf product) in Grey Advertising Agency - Coordination of international teams - Timeline and deliverables management

Education

Bachelor’s Degree in Advertising and Public Relations at Univertat Blanquerna, Ramon Llull
September 4, 2011 - June 30, 2015
Master’s Degree in Digital Project Management at ESADE
September 10, 2023 - June 30, 2024

Qualifications

AI Tools - Coursiv
January 4, 2026 - February 2, 2026
Learning how to use AI for: - Write faster and better - Generate stunning images instantly - Boost your daily productivity - Save valuable time every day

Industry Experience

Consumer Goods, Education, Healthcare, Media & Entertainment, Non-Profit Organization, Travel & Hospitality

Skills

Experience Level

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