My background is varied and my skill set is versatile, but the one I enjoy most is matching the principles of brand identity with UX/UI to create unique and customised design solutions. I bring experience in project management, UI/UX design, front-end development, and brand strategy across various sectors, focusing on digital product development and online marketing campaigns.…

Laura Portillo

My background is varied and my skill set is versatile, but the one I enjoy most is matching the principles of brand identity with UX/UI to create unique and customised design solutions. I bring experience in project management, UI/UX design, front-end development, and brand strategy across various sectors, focusing on digital product development and online marketing campaigns.…

Available to hire

My background is varied and my skill set is versatile, but the one I enjoy most is matching the principles of brand identity with UX/UI to create unique and customised design solutions. I bring experience in project management, UI/UX design, front-end development, and brand strategy across various sectors, focusing on digital product development and online marketing campaigns.

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Skills

Experience Level

WordPress
Expert
UI
Expert
Web Design
Expert
Presentation Design
Expert
Figma
Expert
Email Design
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Branding
Expert
CSS
Expert
HTML5
Expert
Banner
Expert
Adobe XD
Expert
Camtasia
Expert
Logo
Expert
JavaScript
Intermediate
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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Head UI-UX Designer at FM Solutions SL
January 1, 2023 - Present
Responsible for the visual identity of the brand, web design and prototyping, design system development, and creating marketing campaign pieces such as landing pages, banners, and emails.
UI/UX Project Management and Development at TailorWeb
January 1, 2022 - Present
Defined user experience and user interface design in digital products. Conducted wireframing and high fidelity prototyping. Performed user profile research and comparative market research. Developed brand strategy and design, and digital product development in WordPress.
UI-UX Design and Wordpress Development at Linketer
October 1, 2023 - July 25, 2025
Website design, prototyping, and layout. Designed pieces for online marketing campaigns, landing pages, banners. Designed online/offline corporate identity applications.
UI Design & Event Coordination at Patio Flamenco Show - Puerto Marina
October 1, 2021 - July 25, 2025
Managed, promoted, and developed the Patio Flamenco Show, managed databases, designed corporate applications, website, posters, strategy and social networks, coordinated and supervised the shows, and handled reporting and promotion.
Project Manager at Imagen Consulting Agencia de Publicidad
March 31, 2021 - July 25, 2025
Managed digital projects, coordinated the design department, planned and monitored tasks, communicated with stakeholders in English and Spanish, drafted project budgets and reports.
UX/UI Designer & Front-end Developer at Imagen Consulting Agencia de Publicidad
January 1, 2020 - July 25, 2025
Designed, prototyped, and laid out websites. Created pieces for online marketing campaigns, email marketing, and banners.
UX/UI Designer & Front-end Developer at Purple House SL - Málaga
September 1, 2016 - July 25, 2025
Designed online gaming portals including web interfaces and marketing campaigns such as landings, emails, and banners. Created logos and corporate identity for sub-brands. Implemented HTML5 layout with Bootstrap, CSS and Javascript animations. Created video tutorials with Camtasia Studio.
UX/UI Designer & Front-end Developer at Lata Latina - Madrid
November 1, 2012 - July 25, 2025
Handled web maintenance, creation of online campaign pieces, newsletters, design and layout of web pages for Leroy Merlin portal in Spain.
Head UI-UX Designer at TailorWeb
January 1, 2022 - Present
Responsible for UI/UX project management and development, defining user experience and user interface designs for digital products. Developed the visual identity of the brand, designed web prototypes, landing pages, banners, emails, and pieces for online marketing campaigns. Conducted user profile and comparative market research, brand strategy and digital product development using WordPress.
UI-UX Designer at FM Solutions SL
January 1, 2023 - Present
Engaged in UI/UX design work including prototyping and digital design solutions since 2023.
UX-UI Designer & Front-end Developer at Imagen Consulting Agencia de Publicidad
March 31, 2021 - August 24, 2025
Designed and prototyped websites and online marketing campaign pieces including emails and banners. Developed digital projects and collaborated directly with stakeholders. Managed design department coordination and project task planning.
Project Manager at Imagen Consulting Agencia de Publicidad
March 31, 2021 - August 24, 2025
Managed digital project coordination, design department leadership, stakeholder communication, and budget drafting.
UI Design & Event Coordination Management at Patio Flamenco Show - Puerto Marina
October 31, 2021 - August 24, 2025
Coordinated and promoted the Patio Flamenco Show including database management, corporate application design, website and poster design, social networks management, and event supervision and reporting.
UX/UI Designer & Front-end Developer at Purple House SL - Málaga
September 30, 2016 - August 24, 2025
Designed online gaming portals, created logos and corporate identity for sub-brands, implemented HTML5 layouts with Bootstrap, CSS, and Javascript animations. Produced video tutorials and managed web maintenance, online campaigns, newsletters, and Leroy Merlin Spain portal websites.
UX/UI Designer & Front-end Developer at Lata Latina - Madrid
November 1, 2012 - August 24, 2025
Designed online gaming portals and marketing campaigns, logos and corporate identity, and implemented HTML5, CSS, and Javascript animations.
UI-UX Design and Wordpress Development at Linketer
October 31, 2023 - August 24, 2025
Designed website, prototyping and layout, online marketing campaign pieces such as landing pages, banners, and corporate identity applications for both online and offline use.
Head UI-UX Designer at TailorWeb
January 1, 2022 - Present
Responsible for UI/UX project management and development, visual identity of the brand, web design and prototyping, design system development, and creating pieces for online marketing campaigns including landing pages, banners, and emails. Defined user experience and interface designs in digital products, conducted user profile and market research, and developed digital products using WordPress.
UI-UX Designer at FM Solutions SL
January 1, 2023 - Present
Involved in UI/UX design and project management in digital product development including web prototyping and marketing material creation.
UI Design & Event Coordination Manager at Patio Flamenco Show - Puerto Marina
October 1, 2021 - August 28, 2025
Managed, promoted, and developed the Patio Flamenco Show, including database management, corporate applications design, website design, poster and social network strategy, coordination and supervision of shows, and promotional reporting.
Project Manager at Imagen Consulting Agencia de Publicidad
March 31, 2021 - August 28, 2025
Managed digital projects, coordinated the design department, planned and monitored tasks, maintained direct communication with stakeholders, drafted budgets and reports, and designed websites and online marketing materials including emails, banners, and campaigns.
UX/UI Designer & Front-end Developer at Imagen Consulting Agencia de Publicidad
March 31, 2021 - August 28, 2025
Designed, prototyped, and laid out websites. Designed online marketing campaign pieces. Developed front-end code and contributed to overall digital project implementation.
UI-UX Designer & Front-end Developer at Purple House SL - Málaga
September 1, 2016 - August 28, 2025
Designed online gaming portals, web interfaces, and online marketing campaigns including landings, emails, and banners. Created logos and corporate identity for sub-brands. Developed HTML5 layouts with Bootstrap, implemented CSS and JavaScript animations, created video tutorials, and performed web maintenance.
UX/UI Designer & Front-end Developer at Lata Latina - Madrid
November 1, 2012 - August 28, 2025
Maintained web presence for Leroy Merlin Spain portal, created online campaign pieces, newsletters, and layouts for web pages.
UI-UX Designer and Wordpress Development at Linketer
October 1, 2023 - August 28, 2025
Website design, prototyping and layout, design of online marketing campaign pieces, landing pages, banners, and design of online/offline corporate identity applications.

Education

Advanced Master at CEI Sevilla
January 1, 2015 - December 31, 2015
Advanced Master Web Design and Creation at CEI Sevilla
January 11, 2030 - August 24, 2025
Advanced Master Web Design and Creation at CEI Sevilla
January 11, 2030 - August 28, 2025
Project Management - Efficient Project Management at BeiNNN
January 11, 2030 - August 28, 2025
Grow with Google Certificate in User Experience Design (UX) at TextoTexto
January 11, 2030 - August 28, 2025
Online SEO Course at Aula CM
January 11, 2030 - August 28, 2025

Qualifications

Certificate in User Experience Design (UX)
January 1, 2022 - December 31, 2022
Online SEO course
January 11, 2030 - July 25, 2025
Project Management - Efficient Project Management
January 11, 2030 - July 25, 2025
Grow with Google Certificate in User Experience Design (UX)
January 11, 2030 - August 24, 2025
SEO course
January 11, 2030 - August 24, 2025
Project Management - Efficient Project Management
January 11, 2030 - August 24, 2025
English C1 First Certificate Cambridge
January 11, 2030 - August 24, 2025
Grow with Google Certificate in User Experience Design (UX)
January 11, 2030 - August 28, 2025
Online SEO Course
January 11, 2030 - August 28, 2025
Project Management - Efficient Project Management
January 11, 2030 - August 28, 2025
Advanced Master Web Design and Creation
January 11, 2030 - August 28, 2025

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Travel & Hospitality
    uniE621 All corporate applications
    branding graphicdesigner…
    uniE621 Corporate Card
    branding graphicdesigner…
    uniE621 Wireframing Contact
    webdesigner designer…
    uniE621 High Fidelity prototipe - Home page
    webdesigner designer…
    uniE621 Wireframing Contact Page
    illustrator webdesigner designer…
    uniE621 High Fidelity prototipe - Contact page
    Figma High Fidelity prototipe - Contact page…
    uniE621 Ocho Centro Integral de Salud
    The founder of the centre, Maria Millán, was clear that she wanted to carry out an innovative project, as she understands that health is achieved through caring for the body, mind and soul. This idea had to be represented and reflected in its corporate and digital identity. branding webdesigner designer The name ‘Ocho’ not only had aesthetic significance, but also symbolic meaning: it represents infinity, the cycle of life, and balance. This became the focus of the design of the logo, isotype, and iconographic language. I worked on the complete development of the brand’s visual universe: from the creation of the logo and its graphic system to the design of its corporate applications. I worked on the complete development of the brand’s visual universe: from the creation of the logo and its graphic system to the design of its corporate applications.…
    paper Ocho Centro Integral de Salud

    Development of brand identity and website for Ocho - Comprehensive Health Centre, in Cordoba. A holistic approach to visual and digital identity that conveys a multidisciplinary concept through clean and consistent aesthetics.
    I worked on the complete development of the brand’s visual universe: from the creation of the logo and its graphic system to the design of its corporate applications.

    Web design & UX:

    The Ocho Centro Integral de Salud website was built using a user-centred methodology, incorporating wireframing, prototyping and final development stages in WordPress.

    Key pillars:

    Intuitive navigation, effective visual hierarchy, and visible, carefully crafted calls to action.
    User-centred UX strategy: the website was designed with a focus on understanding services.
    Strong presence of the brand’s visual identity in the interface design, creating a totally distinctive image in its sector.

    paper María Crespo

    Psychologist Maria Crespo’s career has evolved from child therapy to a focus on adolescents and adults. Her visual identity and website are inconsistent with her new professional direction.