Ocho Centro Integral de Salud
Laura Portillo
Published
Development of brand identity and website for Ocho - Comprehensive Health Centre, in Cordoba. A holistic approach to visual and digital identity that conveys a multidisciplinary concept through clean and consistent aesthetics.
I worked on the complete development of the brand’s visual universe: from the creation of the logo and its graphic system to the design of its corporate applications.
Web design & UX:
The Ocho Centro Integral de Salud website was built using a user-centred methodology, incorporating wireframing, prototyping and final development stages in WordPress.
Key pillars:
Intuitive navigation, effective visual hierarchy, and visible, carefully crafted calls to action.
User-centred UX strategy: the website was designed with a focus on understanding services.
Strong presence of the brand’s visual identity in the interface design, creating a totally distinctive image in its sector.