Laura Sileniece

Rīgas Stradiņa Universitāte – 75th Anniversary Identity Extension Client: Rīgas Stradiņa Universitāte (RSU) | Year: 2024 | Role: Design & Identity Extension To mark Rīga Stradiņš University’s 75th anniversary, we developed a visual extension of their existing brand. The goal was to create a celebratory identity that feels festive yet coherent with the established RSU look. The project included a custom anniversary logo mark (75), a flexible graphic pattern system, and a concise brandbook to guide usage across merchandise, print, and digital materials. The pattern was inspired by modular geometry and was designed to reflect both tradition and forward-thinking values. Scope: 75th anniversary logo extension Modular pattern design Visual system for print and merchandise Brandbook and usage guidelines Key Features: Custom "75" numeral mark aligned with RSU's core identity Playful geometric pattern adaptable to various formats Visual consistency across all anniversary materials Modern and festive without straying from the institutional tone Possible Results: Stronger brand presence during the anniversary year Increased engagement from students, faculty, and partners Versatile design assets reused across departments Reinforced institutional pride and visual identity cohesion branding #logo #graphicdesigner

• Art Director

LAPSU MEDĪBAS – Visual Identity for a Radio-Orienting Game Client: Bounce Agency / Organized by: Electronic communications Office of Latvia | Year: 2024 | Role: Identity Design LAPSU MEDĪBAS ("Fox Hunt") is an adult radio-orienteering game organized by Esakari.lv. The project required a visual identity that would be energetic, easy to apply, and effective in outdoor conditions—supporting both the competitive spirit of the sport and the clarity needed for participants navigating through varied environments. The design balances structure with movement, using sharp lines, bold colors, and a modern type system. It’s built to work seamlessly across signage, digital media, event materials, and merchandise. Scope: Visual identity concept Logo and wordmark design Color palette and typography Print and digital applications Layout templates and usage guidelines Key Features: Strong, legible wordmark for high visibility in outdoor settings High-contrast color palette for instant recognition Flexible layout system for social media, signage, and print Designed with repeatable use in mind for future event editions Results: Consistent and professional brand presence across all materials Improved visual impact for event promotions Scalable identity system supporting future growth of the game #logo #graphicdesigner #branding #designer #webdesigner

• Art Director

CAVEMAN Cosmetics – Brand Identity & Packaging for the Modern Primitive Client: CAVEMAN | Year: 2023 | Brand Identity, Packaging Design CAVEMAN is a men's natural skincare brand designed to make a bold, primal impact—especially on Amazon, where competition is fierce and first impressions matter. The goal was to create a visual identity and packaging system that would instantly communicate strength, simplicity, and trustworthiness, while standing out in a highly saturated category. As the lead designer, I developed a complete brand identity rooted in earthy tones, tactile textures, and bold type—drawing inspiration from nature, survival, and the rugged confidence of classic masculinity. The challenge? Balance raw, elemental aesthetics with clarity and shelf-readiness in the fast-paced digital marketplace. Scope of Work: Naming consultation Logo design & visual system Color palette & typography Product packaging line Amazon-focused presentation mockups Art direction for visuals Key Features: Bold, legible typography that reads clearly at thumbnail scale Natural, grounded color palette evoking mud, stone, and forest tones Strong visual hierarchy to support fast decision-making on Amazon Flexible label system for future product line expansion Minimalist but character-rich logo combining roughness with modernity The design system is optimized for both digital and physical touchpoints: the packaging is photo-friendly, easy to mock up in product carousels, and instantly recognizable in a crowded feed. At the same time, the print materials retain a tactile, almost elemental quality—reinforcing the brand’s back-to-basics positioning. Results: Cohesive brand presence across platforms High visual impact on Amazon listings Elevated brand perception in the natural skincare niche Packaging system ready for easy scaling This project is a great example of how strong design can bridge emotion, function, and commercial needs—creating a brand that speaks to its audience, holds its own in tough marketplaces, and stays flexible for future growth. https://www.behance.net/gallery/221153139/CAVEMAN-cosmetics-ID-packaging-(ozolsir-2023) logo #branding #designer #packagingdesign #webdesign

• Art Director
• Graphic Designer
• Logo Designer
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