CAVEMAN Cosmetics – Brand Identity & Packaging for the Modern Primitive
Client: CAVEMAN Brand Identity, Packaging Design
CAVEMAN is a men's natural skincare brand designed to make a bold, primal impact—especially on Amazon, where competition is fierce and first impressions matter. The goal was to create a visual identity and packaging system that would instantly communicate strength, simplicity, and trustworthiness, while standing out in a highly saturated category.
As the lead designer, I developed a complete brand identity rooted in earthy tones, tactile textures, and bold type—drawing inspiration from nature, survival, and the rugged confidence of classic masculinity. The challenge? Balance raw, elemental aesthetics with clarity and shelf-readiness in the fast-paced digital marketplace.
Scope of Work:
Naming consultation
Logo design & visual system
Color palette & typography
Product packaging line
Amazon-focused presentation mockups
Art direction for visuals
Key Features:
Bold, legible typography that reads clearly at thumbnail scale
Natural, grounded color palette evoking mud, stone, and forest tones
Strong visual hierarchy to support fast decision-making on Amazon
Flexible label system for future product line expansion
Minimalist but character-rich logo combining roughness with modernity
The design system is optimized for both digital and physical touchpoints: the packaging is photo-friendly, easy to mock up in product carousels, and instantly recognizable in a crowded feed. At the same time, the print materials retain a tactile, almost elemental quality—reinforcing the brand’s back-to-basics positioning.
Results:
Cohesive brand presence across platforms
High visual impact on Amazon listings
Elevated brand perception in the natural skincare niche
Packaging system ready for easy scaling
This project is a great example of how strong design can bridge emotion, function, and commercial needs—creating a brand that speaks to its audience, holds its own in tough marketplaces, and stays flexible for future growth.
https://www.behance.net/gallery/221153139/CAVEMAN-cosmetics-ID-packaging-(ozolsir-2023)
logo branding designer packagingdesign webdesign…CAVEMAN Cosmetics – Brand Identity & Packaging for the Modern Primitive
Client: CAVEMAN Brand Identity, Packaging Design
CAVEMAN is a men's natural skincare brand designed to make a bold, primal impact—especially on Amazon, where competition is fierce and first impressions matter. The goal was to create a visual identity and packaging system that would instantly communicate strength, simplicity, and trustworthiness, while standing out in a highly saturated category.
As the lead designer, I developed a complete brand identity rooted in earthy tones, tactile textures, and bold type—drawing inspiration from nature, survival, and the rugged confidence of classic masculinity. The challenge? Balance raw, elemental aesthetics with clarity and shelf-readiness in the fast-paced digital marketplace.
Scope of Work:
Naming consultation
Logo design & visual system
Color palette & typography
Product packaging line
Amazon-focused presentation mockups
Art direction for visuals
Key Features:
Bold, legible typography that reads clearly at thumbnail scale
Natural, grounded color palette evoking mud, stone, and forest tones
Strong visual hierarchy to support fast decision-making on Amazon
Flexible label system for future product line expansion
Minimalist but character-rich logo combining roughness with modernity
The design system is optimized for both digital and physical touchpoints: the packaging is photo-friendly, easy to mock up in product carousels, and instantly recognizable in a crowded feed. At the same time, the print materials retain a tactile, almost elemental quality—reinforcing the brand’s back-to-basics positioning.
Results:
Cohesive brand presence across platforms
High visual impact on Amazon listings
Elevated brand perception in the natural skincare niche
Packaging system ready for easy scaling
This project is a great example of how strong design can bridge emotion, function, and commercial needs—creating a brand that speaks to its audience, holds its own in tough marketplaces, and stays flexible for future growth.
https://www.behance.net/gallery/221153139/CAVEMAN-cosmetics-ID-packaging-(ozolsir-2023)
logo branding designer packagingdesign webdesignWW…