Riga Stradins University anniversary logo

Rīgas Stradiņa Universitāte – 75th Anniversary Identity Extension
Client: Rīgas Stradiņa Universitāte (RSU) | Year: 2024 | Role: Design & Identity Extension

To mark Rīga Stradiņš University’s 75th anniversary, we developed a visual extension of their existing brand. The goal was to create a celebratory identity that feels festive yet coherent with the established RSU look.

The project included a custom anniversary logo mark (75), a flexible graphic pattern system, and a concise brandbook to guide usage across merchandise, print, and digital materials. The pattern was inspired by modular geometry and was designed to reflect both tradition and forward-thinking values.

Scope:
75th anniversary logo extension

Modular pattern design

Visual system for print and merchandise

Brandbook and usage guidelines

Key Features:
Custom “75” numeral mark aligned with RSU’s core identity

Playful geometric pattern adaptable to various formats

Visual consistency across all anniversary materials

Modern and festive without straying from the institutional tone

Possible Results:
Stronger brand presence during the anniversary year

Increased engagement from students, faculty, and partners

Versatile design assets reused across departments

Reinforced institutional pride and visual identity cohesion

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