Available to hire
Soy Laura Sofía Ubaque Pedroza, especialista en marketing digital con formación en comunicación social y periodismo. Me apasiona crear estrategias y contenidos para marcas, conectando objetivos de comunicación con la identidad de la marca a través de storytelling y contenido audiovisual.
Con experiencia en gestión de redes sociales, redacción de copies, diseño gráfico básico y edición de video, me gusta combinar creatividad y análisis para entregar soluciones consistentes y atractivas en todos los canales.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Social Media Design & Management at Ranq Agency
March 1, 2025 - December 1, 2025Content creation and management for social media, ensuring consistency with brand identity and tone of voice. Copywriting, key messaging, and creative concept development for posts and campaigns. Planning and development of content calendars, informational pieces, and promotional materials aligned with client objectives. Coordination of visual storytelling (typography, color palettes, photographic style) to ensure consistent communication across all channels. Graphic design support for content strategy, including POP materials, corporate presentations, and brand guidelines.
Freelance Content Producer
March 1, 2024 - PresentDevelopment of digital communication strategies and content assets for local brands and entrepreneurs. Content creation and scheduling aligned with brand objectives and marketing goals. Content production for industries such as hospitality, beauty, fashion, and services. Creation of creative and visual concepts tailored to different audiences and platforms. Identification and analysis of emerging trends in digital media.
Community Manager & Content Writer at Aspaen
July 1, 2022 - January 31, 2024Development of key messages aligned with brand identity, ensuring impact and audience engagement. Writing of persuasive copy for communication campaigns and institutional promotion. Creation of content for digital, print, and event-related materials, ensuring visual and narrative consistency. Development of strategic copy to strengthen the organization’s internal and external communications. Event coverage and storytelling to reinforce brand identity and positioning.
Freelance Content Producer at Self-employed
March 1, 2024 - PresentDevelopment of digital communication strategies and content assets for local brands and entrepreneurs. Content creation and scheduling aligned with brand objectives and marketing goals. Content production for industries such as hospitality, beauty, fashion, and services. Creation of creative and visual concepts tailored to different audiences and platforms. Identification and analysis of emerging trends in digital media.
Diseño y Gestión de Redes Sociales at Ranq Agency
March 1, 2024 - October 31, 2025Creación y gestión de contenidos para redes sociales; redacción de copies, mensajes clave y conceptos creativos; desarrollo de piezas informativas y materiales promocionales; coordinación de la narrativa visual para mantener una comunicación consistente en todos los canales; diseño gráfico de apoyo a la estrategia de contenido, incluyendo material POP, presentaciones corporativas y manuales de marca.
Productora de Contenidos Freelance at Freelance - Productora de Contenidos
March 1, 2024 - PresentDesarrollo de estrategias y piezas de comunicación digital para marcas locales y emprendedores; creación y calendarización de contenido alineado con los objetivos de marca; producción de contenido para hotelería, belleza, moda y servicios; desarrollo de conceptos creativos y visuales adaptados a diferentes audiencias y plataformas; identificación de nuevas tendencias en medios digitales.
Community Manager | Redactora de Contenidos at Aspaen
July 1, 2022 - January 31, 2024Creación de mensajes clave alineados con la identidad de marca; redacción de textos persuasivos para campañas de comunicación y promoción institucional; elaboración de textos estratégicos para fortalecer la comunicación interna y externa; cubrimiento y difusión de eventos mediante relatos que refuercen la identidad de marca.
Education
Master in Digital Marketing at EUDE Business School, Madrid, Spain
January 1, 2025 - January 3, 2026Postgraduate Diploma in Digital Marketing at Universidad del Rosario, Colombia
January 1, 2024 - January 1, 2024Bachelor’s Degree in Social Communication and Journalism at Universidad de La Sabana, Colombia
January 1, 2022 - January 1, 2022Master in Digital Marketing (ongoing) at EUDE Business School, Madrid, Spain
January 11, 2030 - January 21, 2026Postgraduate Diploma in Digital Marketing at Universidad del Rosario, Colombia
January 11, 2030 - January 1, 2024Bachelor’s Degree in Social Communication and Journalism at Universidad de La Sabana, Colombia
January 11, 2030 - January 1, 2022Máster en Marketing Digital at EUDE Business School
January 1, 2025 - January 21, 2026Especialización en Marketing Digital at Universidad del Rosario
January 1, 2024 - December 31, 2024Comunicación Social y Periodismo at Universidad de La Sabana
January 1, 2022 - December 31, 2022Qualifications
Industry Experience
Media & Entertainment, Education, Professional Services, Software & Internet, Travel & Hospitality, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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