I’m Laura Uribe Ochoa, a Product Design Engineer with over 12 years of experience leading multidisciplinary design teams in large organizations to create innovative and profitable products and services. I combine deep customer insights with business strategy to shape end-to-end experiences, from research and development through to implementation, and I thrive on turning ideas into tangible results through cross-functional collaboration and hands-on prototyping.…

Laura Uribe Ochoa

I’m Laura Uribe Ochoa, a Product Design Engineer with over 12 years of experience leading multidisciplinary design teams in large organizations to create innovative and profitable products and services. I combine deep customer insights with business strategy to shape end-to-end experiences, from research and development through to implementation, and I thrive on turning ideas into tangible results through cross-functional collaboration and hands-on prototyping.…

Available to hire

I’m Laura Uribe Ochoa, a Product Design Engineer with over 12 years of experience leading multidisciplinary design teams in large organizations to create innovative and profitable products and services.

I combine deep customer insights with business strategy to shape end-to-end experiences, from research and development through to implementation, and I thrive on turning ideas into tangible results through cross-functional collaboration and hands-on prototyping.

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Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Intermediate

Work Experience

Experience design lead at Bancolombia
January 1, 2021 - January 1, 2025
Led multidisciplinary design teams to deliver innovative solutions aligned with strategic objectives; defined and created end-to-end customer experiences by deeply understanding customer needs and pain points; defined and executed customer-centric strategies from research to full experience implementation; combined deep customer understanding with business needs to drive significant results.
Experience design analyst II at Bancolombia
January 1, 2020 - January 1, 2021
Implemented a new product development methodology, fostering collaboration and driving innovation through workshops and co-creation. Strategically selected and implemented cutting-edge technology tools, ensuring the team's access to the best solutions and providing comprehensive training to maximize their utilization.
PMO analyst II at Bancolombia
January 1, 2018 - January 1, 2020
Developed project methodology, ensured alignment, managed projects successfully. Established unified approach, consolidated best practices, proactively managed projects.
Lead scientist project associate at BCC Kimberly Clark Global innovation center
January 1, 2016 - January 1, 2018
Collaborated to lead the successful implementation of the Brazil Innovation Center, driving strategic transition and knowledge transfer for innovative product development in Baby and Child Care. Led global projects from concept to launch, facilitating multidisciplinary collaboration to develop innovative solutions aligned with user needs.
Project scientist Baby and child care at Kimberly Clark Global innovation center
January 1, 2012 - January 1, 2016
Led global innovation projects (FEI – long-term innovation), driving strategic decisions and ensuring alignment with objectives. Managed multidisciplinary teams, budgets, and timelines to deliver successful outcomes. Spearheaded the creation of the CRC (Consumer Research Center), positioning it as a key tool for understanding customer needs and preferences.

Education

Product Design Engineering at EAFIT
January 1, 2011 - January 1, 2011
Project Management at EIA
January 1, 2015 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Consumer Goods, Manufacturing, Professional Services