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Hi, I’m Laura Ospina Pérez, a Senior Illustrator and Surface Designer based in Madrid, Spain. I create original illustrations and culturally inspired visual narratives for international organizations and multinational brands, adapting styles to diverse audiences and creative briefs. I collaborate closely with clients, art directors, and cross-functional teams to interpret concepts, present ideas, manage revisions, and ensure artwork aligns with project objectives and brand identity. I deliver hand-crafted illustrations and production-ready digital artwork on tight deadlines, balancing creativity with storytelling and commercial needs, while leveraging AI-powered tools to accelerate ideation and workflow when appropriate.…Hi, I’m Laura Ospina Pérez, a Senior Illustrator and Surface Designer based in Madrid, Spain. I create original illustrations and culturally inspired visual narratives for international organizations and multinational brands, adapting styles to diverse audiences and creative briefs. I collaborate closely with clients, art directors, and cross-functional teams to interpret concepts, present ideas, manage revisions, and ensure artwork aligns with project objectives and brand identity. I deliver hand-crafted illustrations and production-ready digital artwork on tight deadlines, balancing creativity with storytelling and commercial needs, while leveraging AI-powered tools to accelerate ideation and workflow when appropriate.

Laura Ospina Pérez

Illustrator, Designer, Graphic Designer, +1

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Hi, I’m Laura Ospina Pérez, a Senior Illustrator and Surface Designer based in Madrid, Spain. I create original illustrations and culturally inspired visual narratives for international organizations and multinational brands, adapting styles to diverse audiences and creative briefs. I collaborate closely with clients, art directors, and cross-functional teams to interpret concepts, present ideas, manage revisions, and ensure artwork aligns with project objectives and brand identity. I deliver hand-crafted illustrations and production-ready digital artwork on tight deadlines, balancing creativity with storytelling and commercial needs, while leveraging AI-powered tools to accelerate ideation and workflow when appropriate.…Hi, I’m Laura Ospina Pérez, a Senior Illustrator and Surface Designer based in Madrid, Spain. I create original illustrations and culturally inspired visual narratives for international organizations and multinational brands, adapting styles to diverse audiences and creative briefs. I collaborate closely with clients, art directors, and cross-functional teams to interpret concepts, present ideas, manage revisions, and ensure artwork aligns with project objectives and brand identity. I deliver hand-crafted illustrations and production-ready digital artwork on tight deadlines, balancing creativity with storytelling and commercial needs, while leveraging AI-powered tools to accelerate ideation and workflow when appropriate.

Available to hire

Hi, I’m Laura Ospina Pérez, a Senior Illustrator and Surface Designer based in Madrid, Spain. I create original illustrations and culturally inspired visual narratives for international organizations and multinational brands, adapting styles to diverse audiences and creative briefs.

I collaborate closely with clients, art directors, and cross-functional teams to interpret concepts, present ideas, manage revisions, and ensure artwork aligns with project objectives and brand identity. I deliver hand-crafted illustrations and production-ready digital artwork on tight deadlines, balancing creativity with storytelling and commercial needs, while leveraging AI-powered tools to accelerate ideation and workflow when appropriate.

Skills

Illustration

Freehand Digital Illustration

Adobe Illustrator

Adobe Photoshop

Surface Pattern Design

Experience Level

Illustration

Expert

Freehand Digital Illustration

Expert

Adobe Illustrator

Expert

Adobe Photoshop

Expert

Surface Pattern Design

Expert

Procreate

Expert

Editorial Illustration

Expert

Book Illustration

Expert

Character Design

Expert

Childrens Book Illustration

Expert

Book Cover

Expert

Narrative Illustration

Expert

Midjourney

Intermediate

Adobe InDesign

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Freelance Illustrator & Visual Storyteller at Self-employed / Freelance

September 1, 2015 - Present

Freelance illustrator and visual storyteller crafting original illustrations, editorial artwork, and culturally inspired narratives for international organizations and multinational brands, adapting styles to diverse audiences and briefs. Collaborates with clients, art directors, and cross-functional teams to interpret concepts, present creative solutions, manage revisions, and ensure artwork aligns with project objectives and brand identity. Delivers hand-crafted illustrations and production-ready digital artwork on tight deadlines with meticulous attention to detail.

Senior Surface Graphic Designer at El Corte Inglés

December 1, 2021 - Present

Leading the development and execution of high-volume graphic, print and surface design collections translating seasonal concepts, retail trends, and customer insights for multiple women’s fashion brands; transforming seasonal concepts into production-ready artwork with brand coherence and quality in fast-paced environments. Partners with cross-functional design, merchandising, and production teams to support multiple brands and adapt to evolving priorities and tight deadlines. Leverages AI-powered tools (Midjourney, Nano Banana, and ChatGPT) to accelerate ideation and workflow efficiency.

Illustrator & Surface Designer at Hojas Colombia

January 1, 2018 - March 1, 2019

Designed and executed print collections for stationery and school products; partnered with suppliers to ensure accurate artwork preparation, efficient production workflows, and on-time launches. Built technical expertise across paper, textile, and plastic substrates, mastering color management, texture application, and substrate-specific production requirements. Leveraged Adobe Illustrator & Photoshop to develop artwork, surface patterns, packaging graphics, and product concepts for creative development and commercial execution.

Freelance Illustrator & Visual Storyteller

September 1, 2015 - Present

Creating original illustrations, editorial artwork, and culturally inspired visual narratives for international organizations and multinational brands, adapting artistic styles to diverse audiences and creative briefs. Partner closely with clients, art directors, and cross-functional teams to interpret concepts, present creative solutions, manage revisions, and ensure artwork accurately reflects project objectives and brand identity. Delivering hand-crafted illustrations and production-ready digital artwork while consistently meeting tight deadlines, maintaining exceptional attention to detail, and balancing creativity with commercial and storytelling requirements.