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Hi there! I’m Laura, a marketing professional with a strong focus on social media, digital marketing, and brand storytelling for retail and lifestyle brands. I enjoy turning customer insights into cohesive campaigns, building engaging online presence, and collaborating with retailers, agencies, and communities to drive measurable results. I’m a hands-on, results-driven teammate who thrives in fast-paced environments, loves learning new platforms, and enjoys mentoring others. I’m excited to bring creativity, strategic thinking, and a customer-first mindset to new opportunities.…Hi there! I’m Laura, a marketing professional with a strong focus on social media, digital marketing, and brand storytelling for retail and lifestyle brands. I enjoy turning customer insights into cohesive campaigns, building engaging online presence, and collaborating with retailers, agencies, and communities to drive measurable results. I’m a hands-on, results-driven teammate who thrives in fast-paced environments, loves learning new platforms, and enjoys mentoring others. I’m excited to bring creativity, strategic thinking, and a customer-first mindset to new opportunities.

Laura Goldsworthy

Brand Strategist, Marketing Strategist, Social Media Manager, +3

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Hi there! I’m Laura, a marketing professional with a strong focus on social media, digital marketing, and brand storytelling for retail and lifestyle brands. I enjoy turning customer insights into cohesive campaigns, building engaging online presence, and collaborating with retailers, agencies, and communities to drive measurable results. I’m a hands-on, results-driven teammate who thrives in fast-paced environments, loves learning new platforms, and enjoys mentoring others. I’m excited to bring creativity, strategic thinking, and a customer-first mindset to new opportunities.…Hi there! I’m Laura, a marketing professional with a strong focus on social media, digital marketing, and brand storytelling for retail and lifestyle brands. I enjoy turning customer insights into cohesive campaigns, building engaging online presence, and collaborating with retailers, agencies, and communities to drive measurable results. I’m a hands-on, results-driven teammate who thrives in fast-paced environments, loves learning new platforms, and enjoys mentoring others. I’m excited to bring creativity, strategic thinking, and a customer-first mindset to new opportunities.

Available to hire

Hi there! I’m Laura, a marketing professional with a strong focus on social media, digital marketing, and brand storytelling for retail and lifestyle brands. I enjoy turning customer insights into cohesive campaigns, building engaging online presence, and collaborating with retailers, agencies, and communities to drive measurable results.

I’m a hands-on, results-driven teammate who thrives in fast-paced environments, loves learning new platforms, and enjoys mentoring others. I’m excited to bring creativity, strategic thinking, and a customer-first mindset to new opportunities.

Skills

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DaVinci Resolve Studio

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Work Experience

Garment Technician at Adrift Clothing

October 1, 2022 - March 2, 2023

Maintained e-commerce site, created product listings and descriptions, managed updates, monitored reviews, responded to customer feedback. Managed purchase orders, invoicing and stock arrivals. Collaborated with wholesalers from major retailers to independents, influencing buying decisions and supporting sales performance.

Buyers Administrative & Ecommerce Assistant at Adrift Clothing

January 1, 2012 - October 1, 2022

Managed promotions and campaigns across websites, email (eDMs), blog posts, and copywriting tasks. Completed and analysed marketing reports to track performance and inform strategy. Designed email campaigns, e-commerce assets, marketing materials including rebranding projects.

Ecommerce Marketing Assistant at Vet Shop Group

August 1, 2021 - January 1, 2022

Developed and implemented digital marketing strategies; supported campaigns across websites and social media; collaborated with teams to optimize e-commerce performance.

Marketing Coordinator at McKays Solicitors

April 1, 2023 - November 1, 2023

Delivered integrated digital and in-centre campaigns, driving measurable increases in foot traffic and customer engagement. Coordinated seasonal activations, promotions and community partnerships. Produced detailed management reports, newsletters, social media/ digital strategies and campaign reviews to inform decision-making and strategy development. Managed social media channels and content creation, ensuring consistent brand messaging and increased audience reach.

Marketing Executive at Sentinel Property Group

November 1, 2023 - November 1, 2025

Plan and deliver marketing campaigns to drive foot traffic, sales and brand awareness. Coordinate centre-wide promotions, seasonal campaigns and events. Manage digital channels: social media, website, EDMs and paid ads. Work with retailers on joint marketing initiatives and in-centre activations. Brief and manage creative agencies and suppliers for on-time, on-budget assets. Track campaign performance and use insights to optimise future activity. Support PR, media and community engagement to enhance centre profile.

Marketing Executive at Sunshine Plaza GPT Group

November 1, 2026 - Present

Delivered integrated digital and in-centre campaigns, driving measurable increases in foot traffic and customer engagement. Coordinated seasonal activations, promotions and community partnerships to enhance visitor experience and retailer participation. Produced detailed management reports, newsletters, social media/ digital strategies and campaign reviews to inform decision-making and strategy development. Managed social media channels and content creation, ensuring consistent brand messaging and increased audience reach.

Buyer Administrative & E-commerce Assistant at Adrift Clothing

January 1, 2012 - October 31, 2022

Managed promotions across websites, eDMs, and blog content; compiled marketing performance reports; designed email campaigns and rebranding assets; supported stock management and supplier communications.