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I am a Graphic Designer and Marketing Professional who specializes in visual communication and brand development. I focus on transforming ideas into strategic and impactful visual identities that authentically connect with audiences. With both national and international academic experience, I have developed a global, creative, and results-driven mindset. I combine strategic thinking with aesthetic sensitivity to build cohesive brand systems, compelling visual storytelling, and digital experiences aligned with business objectives. I am proactive, detail-oriented, adaptable, and passionate about creating meaningful visual solutions that elevate brands.…I am a Graphic Designer and Marketing Professional who specializes in visual communication and brand development. I focus on transforming ideas into strategic and impactful visual identities that authentically connect with audiences. With both national and international academic experience, I have developed a global, creative, and results-driven mindset. I combine strategic thinking with aesthetic sensitivity to build cohesive brand systems, compelling visual storytelling, and digital experiences aligned with business objectives. I am proactive, detail-oriented, adaptable, and passionate about creating meaningful visual solutions that elevate brands.

Laura Marcela Parra Díaz

Graphic Designer, Brand Designer, Brand Strategist, +2

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I am a Graphic Designer and Marketing Professional who specializes in visual communication and brand development. I focus on transforming ideas into strategic and impactful visual identities that authentically connect with audiences. With both national and international academic experience, I have developed a global, creative, and results-driven mindset. I combine strategic thinking with aesthetic sensitivity to build cohesive brand systems, compelling visual storytelling, and digital experiences aligned with business objectives. I am proactive, detail-oriented, adaptable, and passionate about creating meaningful visual solutions that elevate brands.…I am a Graphic Designer and Marketing Professional who specializes in visual communication and brand development. I focus on transforming ideas into strategic and impactful visual identities that authentically connect with audiences. With both national and international academic experience, I have developed a global, creative, and results-driven mindset. I combine strategic thinking with aesthetic sensitivity to build cohesive brand systems, compelling visual storytelling, and digital experiences aligned with business objectives. I am proactive, detail-oriented, adaptable, and passionate about creating meaningful visual solutions that elevate brands.

Available to hire

I am a Graphic Designer and Marketing Professional who specializes in visual communication and brand development. I focus on transforming ideas into strategic and impactful visual identities that authentically connect with audiences. With both national and international academic experience, I have developed a global, creative, and results-driven mindset. I combine strategic thinking with aesthetic sensitivity to build cohesive brand systems, compelling visual storytelling, and digital experiences aligned with business objectives.
I am proactive, detail-oriented, adaptable, and passionate about creating meaningful visual solutions that elevate brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Lead Designer (Freelance) at 305 Labels

January 1, 2023 - Present

Delivery of strategic and visually cohesive projects aligned with each brand’s objectives. Strengthening brand identity across packaging and digital touchpoints. Successful collaboration with diverse brands and business sectors.

Community Manager & Manager at Little French Nest (Australia)

January 1, 2020 - December 31, 2023

Increased brand engagement and digital visibility. Strengthened relationships with clients and community. Development and execution of marketing and sales strategies and campaigns.

Account Manager at Idea Latente

January 1, 2023 - December 31, 2024

Comprehensive management of social media and digital presence. Planning and execution of marketing strategies. Customer service and operational support. Improved account organization and timely achievement of objectives and deliverables.

Marketing & Sales Director at Comercial y Servicio AYRE

January 1, 2016 - December 31, 2018

Marketing and sales leadership; brand strategy and communications; campaigns; client relations.

Manager at Apartasuites Isabel

January 1, 2024 - December 31, 2026

Full management of serviced apartment building operations. Reservation management and control across digital platforms. Coordination of guest check-in and check-out processes. Supervision and leadership of operational and administrative staff. Payment control, invoicing, and financial follow-up. Customer service and issue resolution. Supervision of maintenance and property conditions.