REFRESHED POPCHIPS SOCIAL MEDIA PRESENCE THROUGH MORE ENGAGING, GEN
Z FOCUSED CONTENT.
Created playful and visual graphics for Instagram using Canva to shift the brand’s
tone of voice towards a more playful and conversational style to reflect PopChips’s
energetic character. Aimed to make PopChips integrate into everyday moments and online culture instead of just endless aesthetic product shots. Composed engaging captions to encourage audience interaction. Maintained a consistent brand voice and visual identity across assets. Analysed results and provided the client with insights and recommendations.
- Image Editor