Lauren Deitzer

Ranger Creek Brewing and Distilling is known for its craft whiskey and creative beer brews. Wanting to challenge themselves and expand their market, they came to O&H Brand Design to help them launch an unaged spirit line, starting with rum. They wanted Ranger Creek Rum to feel premium and unique, but have a nod to its Texas roots.

Finding the connection between a Western mythical creature— the jackalope— and the double meaning of “spirit”, an illustrative yet refined icon was born. This wild creature is presented in a unique and elegant way, telling a familiar story in a new tone.

Stephen Sanchez’s “Angel Face” tour celebrated 1950s nostalgia and elicited reactions from fans that we haven’t seen since Elvis’ heyday. As a vintage lover myself, this was a great opportunity for me to create some concert poster designs to honor the artist and the golden era of rock ‘n’ roll.

NOTE: Not for sale or reproduction— I do not have rights to the images used, this is just concept art. Any reproduction or unauthorized use could be subject for penalization!

Renowned as “the definitive resource for where to eat, what to do, and what’s happening in Fort Worth,” Fort Worth Magazine has been a trusted voice in the community for over 25 years. Their October 2024 issue highlighted Fort Worth’s significant contributions to cancer research, exploring President Biden’s initiatives and drawing thought-provoking parallels to President Kennedy’s iconic “Moonshot” campaign. Seeking a creative way to connect cancer research with lunar themes, I drew inspiration from vintage chemistry book covers. The petri dishes in the design symbolize both the phases of cancer research and the cycles of the moon, creating a visual narrative that bridges science and aspiration.