I'm a self-starting creative and data-driven Multi-Channel Marketing professional passionate about creating meaningful multi-channel experiences that connect brands with their community. From SEO and SEM strategy to animated digital signage, video content, and CRM influenced campaigns, I bring a mix of technical expertise and creative intuition to every project. In my most recent role as Multi-Channel Marketing Apprentice for The Coffee Cart Company in Herefordshire, I led marketing activities for the business and delivered measurable results directly impacting business performance. I increased website traffic by over 11,000 new users in under a year through strategic SEO and UI improvements, and outperformed major competitors like Costa and Caffè Nero in local search visibility by 11–25%. I am hands-on, adaptable, and always results-focused, excited to contribute my energy and skills to a forward-thinking team and continue growing as a fully autonomous Multi-Channel Marketer.…

Lauren Haycock

I'm a self-starting creative and data-driven Multi-Channel Marketing professional passionate about creating meaningful multi-channel experiences that connect brands with their community. From SEO and SEM strategy to animated digital signage, video content, and CRM influenced campaigns, I bring a mix of technical expertise and creative intuition to every project. In my most recent role as Multi-Channel Marketing Apprentice for The Coffee Cart Company in Herefordshire, I led marketing activities for the business and delivered measurable results directly impacting business performance. I increased website traffic by over 11,000 new users in under a year through strategic SEO and UI improvements, and outperformed major competitors like Costa and Caffè Nero in local search visibility by 11–25%. I am hands-on, adaptable, and always results-focused, excited to contribute my energy and skills to a forward-thinking team and continue growing as a fully autonomous Multi-Channel Marketer.…

Available to hire

I’m a self-starting creative and data-driven Multi-Channel Marketing professional passionate about creating meaningful multi-channel experiences that connect brands with their community. From SEO and SEM strategy to animated digital signage, video content, and CRM influenced campaigns, I bring a mix of technical expertise and creative intuition to every project.

In my most recent role as Multi-Channel Marketing Apprentice for The Coffee Cart Company in Herefordshire, I led marketing activities for the business and delivered measurable results directly impacting business performance. I increased website traffic by over 11,000 new users in under a year through strategic SEO and UI improvements, and outperformed major competitors like Costa and Caffè Nero in local search visibility by 11–25%. I am hands-on, adaptable, and always results-focused, excited to contribute my energy and skills to a forward-thinking team and continue growing as a fully autonomous Multi-Channel Marketer.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Lead (Apprenticeship) at The Coffee Cart Company
January 1, 2024 - Present
During my multi-channel marketing apprenticeship, I fully owned the entire marketing function for the business. I led all aspects from digital strategy and SEO to in-store marketing and CRM-driven campaigns, working independently with collaboration from departments and directors. This hands-on role saw me boost website traffic by over 11,000 visitors within a year, surpassing major competitors, while increasing footfall and transaction values through data-driven customer insight and targeted localised content. I led digital and in-store marketing strategy across multiple sites, driving measurable growth, implemented kiosk systems used by 30% of customers increasing overall spend by approximately 10%, fully implemented digital systems including kiosks, animated menu boards, and static signage maintaining brand consistency, increased average transaction value and footfall leveraging dwell-time insights, customer journey mapping, and localised content, designed CRM-powered seasonal campai
Marketing Manager at Halo Leisure
March 1, 2024 - August 20, 2025
Led full-cycle campaigns including Halloween and Valentine's Day, managing all design, content, and delivery. Designed and produced digital assets, including animated signage and email campaigns across 22 sites. Filmed, edited, and published GDPR-compliant videos and interviews for digital screens and social media. Supported marketing platforms: Mailchimp, MyFitApp, Joomla, WordPress, CMS. Applied SEO best practices to web content, improving voice search visibility and organic reach. Created and scheduled content using Meta Business Suite, Linktree Pro, and CRM insights. Demonstrated strong stakeholder and cross-team communication.
Content Creator and Social Media Manager at Kidwells Rated
August 1, 2022 - August 20, 2025
Filmed and edited over 60 hours of video content for local businesses and events. Managed B2B and B2C social media strategies including content planning, graphic design, and analytics. Grew online presence through creative content and community engagement. Represented the brand at public events.
Marketing Lead (Apprenticeship) at The Coffee Cart Company
January 1, 2024 - Present
Led the entire marketing function for the business, managing aspects from digital strategy and SEO to in-store marketing and CRM-driven campaigns. Worked independently with departments and directors. Boosted website traffic by over 11,000 visitors in under a year through UI/UX improvements, SEO optimisation, and voice search strategies. Increased customer engagement by 30% through kiosk implementation, driving overall spend by approximately 10%. Designed CRM-powered seasonal campaigns across web, signage, and in-store touchpoints. Acted as primary liaison with CMS and EPOS vendors, leading procurement and implementation decisions.
Marketing Lead at Halo Leisure
March 1, 2024 - August 20, 2025
Led full-cycle campaigns including Halloween and Valentine's Day promotions, managing all design, content, and delivery. Designed and produced digital assets including animated signage and email campaigns across 22 sites. Filmed, edited, and published GDPR-compliant videos and interviews for digital screens and social media. Supported marketing platforms such as Mailchimp, MyFitApp, Joomla, WordPress, and CMS. Applied SEO best practices to web content, improving voice search visibility and organic reach. Created and scheduled content using Meta Business Suite, Linktree Pro, and CRM insights. Demonstrated strong stakeholder and cross-team communication.
Videographer and Social Media Manager at Kidwells Rated
August 1, 2022 - August 20, 2025
Filmed and edited over 60 hours of video content for local businesses and events. Managed B2B and B2C social media strategies including content planning, graphic design, and analytics. Grew online presence through creative content and community engagement. Represented the brand at public events.
Marketing Lead (Apprenticeship) at The Coffee Cart Company
January 1, 2024 - Present
Fully owned the entire marketing function for the business, leading digital strategy, SEO, in-store marketing, and CRM-driven campaigns. Increased website traffic by over 11,000 visitors within a year and outperformed major competitors in local search visibility. Implemented kiosk systems used by 30% of customers, boosting overall spend by approx. 10%. Rolled out digital menu boards and signage across multiple city locations, aligning in-store and digital brand presence under tight turnaround windows. Led procurement and implementation decisions, liaising with CMS and EPOS vendors.
Marketing Lead at Halo Leisure
March 1, 2024 - August 20, 2025
Led full-cycle campaigns including Halloween and Valentine's Day, managing all design, content, and delivery across 22 sites. Produced digital assets including animated signage and email campaigns. Filmed, edited, and published GDPR-compliant videos and interviews for digital screens and social media. Applied SEO best practices to improve voice search visibility and organic reach. Created and scheduled content using Meta Business Suite and CRM insights.
Content & Social Media Manager at Kidwells Rated
August 1, 2022 - August 20, 2025
Filmed and edited over 60 hours of video content for local businesses and events. Managed B2B and B2C social media strategies including content planning, graphic design, and analytics. Grew online presence through creative content and community engagement. Represented the brand at public events.
Marketing Lead (Apprenticeship) at The Coffee Cart Company
January 1, 2024 - Present
Fully owned the entire marketing function for the business. Led all aspects from digital strategy and SEO to in-store marketing and CRM-driven campaigns. Independently worked with departments and directors to boost website traffic by over 11,000 visitors within a year, surpassing major competitors. Increased footfall and transaction values through data-driven customer insights and localized content. Led digital and in-store marketing strategy across multiple sites, driving measurable growth. Implemented kiosk systems used by 30% of customers, increasing overall spend by approximately 10%. Successfully applied CRM-powered seasonal campaigns across web, signage, and in-store touchpoints. Acted as primary liaison with CMS and EPOS vendors, leading procurement and implementation decisions.
Marketing Manager at Halo Leisure
March 1, 2024 - August 20, 2025
Led full-cycle campaigns including Halloween and Valentine's Day, managing design, content, and delivery. Designed and produced digital assets such as animated signage and email campaigns across 22 sites. Filmed, edited, and published GDPR-compliant videos and interviews for digital screens and social media. Supported marketing platforms including Mailchimp, MyFitApp, Joomla, WordPress, and CMS. Applied SEO best practices to web content, improving voice search visibility and organic reach. Created and scheduled content using Meta Business Suite, Linktree Pro, and CRM insights. Demonstrated strong stakeholder and cross-team communication skills.
Videographer / Social Media Manager at Kidwells Rated
August 1, 2022 - August 20, 2025
Filmed and edited over 60 hours of video content for local businesses and events. Managed B2B and B2C social media strategies including content planning, graphic design, and analytics. Grew online presence through creative content and community engagement. Represented the brand at public events.
Marketing Lead (Apprenticeship) at The Coffee Cart Company
January 1, 2024 - Present
Led all aspects of the marketing function for the business, including digital strategy, SEO, in-store marketing, and CRM-driven campaigns. Independently collaborated with departments and directors to drive growth. Achieved a web traffic boost of over 11,000 new visitors in under a year through UI/UX improvements, SEO optimization, and voice search strategies. Implemented digital kiosks used by 30% of customers, increasing overall spend by approximately 10%. Fully implemented digital systems including kiosks and animated menu boards while maintaining brand consistency. Increased average transaction value and footfall by leveraging dwell-time insights, customer journey mapping, and localized content. Designed CRM-powered seasonal campaigns across web, signage, and in-store touchpoints. Acted as primary liaison with CMS and EPOS vendors, leading procurement and implementation decisions.
Marketing Specialist at Halo Leisure
March 1, 2024 - August 20, 2025
Led full-cycle campaigns including Halloween and Valentine's Day across 22 sites, managing all design, content, and delivery. Designed and produced digital assets such as animated signage and email campaigns. Filmed, edited, and published GDPR-compliant videos and interviews for digital screens and social media. Supported marketing platforms including Mailchimp, MyFitApp, Joomla, WordPress, and CMS. Applied SEO best practices to web content, improving voice search visibility and organic reach. Created and scheduled content using Meta Business Suite, Linktree Pro, and CRM insights. Demonstrated strong stakeholder and cross-team communication.
Media & Content Manager at Kidwells Rated
August 1, 2022 - August 20, 2025
Filmed and edited over 60 hours of video content for local businesses and events. Managed B2B and B2C social media strategies including content planning, graphic design, and analytics. Grew online presence through creative content and community engagement. Represented the brand at public events.
Marketing Lead (Apprenticeship) at The Coffee Cart Company
January 1, 2024 - Present
Fully owned the entire marketing function for the business, leading all aspects from digital strategy and SEO to in-store marketing and CRM-driven campaigns. Worked independently collaborating with internal departments and directors. Boosted website traffic by over 11,000 visitors in one year, surpassed major competitors, increased customer engagement by 30% through kiosk implementation, and grew overall spend by approximately 10%. Led digital and in-store marketing strategy across multiple sites and acted as the primary liaison with CMS and EPOS vendors, managing procurement and implementation decisions.
Marketing at Halo Leisure
March 1, 2024 - August 20, 2025
Led full-cycle campaigns including Halloween and Valentine’s Day, managing all design, content, and delivery. Designed and produced digital assets including animated signage and email campaigns across 22 sites. Filmed, edited, and published GDPR-compliant videos and interviews for digital screens and social media. Supported marketing platforms such as Mailchimp, MyFitApp, Joomla, WordPress, and CMS. Applied SEO best practices to website content improving voice search visibility and organic reach. Created and scheduled content using Meta Business Suite, Linktree Pro, and CRM insights. Demonstrated strong stakeholder and cross-team communication.
Marketing and Social Media Manager at Kidwells Rated
August 1, 2022 - August 20, 2025
Filmed and edited over 60 hours of video content for local businesses and events. Managed B2B and B2C social media strategies including content planning, graphic design, and analytics. Grew online presence through creative content and community engagement. Represented the brand at public events.

Education

MCM Level 3 (Multi-Channel Marketing) at The Development Manager (TDM)
January 11, 2030 - July 1, 2025
BMus Contemporary Music Performance at University of South Wales
September 1, 2016 - July 1, 2020
Level 3 Diploma in Music at Hereford College of Arts
January 11, 2030 - January 1, 2017

Qualifications

Hubspot Social Media Management
November 30, 2024 - August 20, 2026

Industry Experience

Retail, Travel & Hospitality, Media & Entertainment, Education, Professional Services, Other

Skills

Experience Level